General Manager - Studio Director

Role Overview 

EverPro is seeking a General Manager to lead Studio Director, a vertical SaaS business serving dance, performing-arts and class-based studios, with an expectation of sustained double-digit growth. This is a full business-ownership role: the General Manager acts as the president of the Studio Director business, accountable for its strategy, P&L, product direction, and customers across SaaS and payments. 

The Studio Director GM must effectively drive results through direct reporting lines and influence within a matrixed organization. They will lead (dotted-line) a small team across product, engineering, customer experience, sales and marketing. This role will also partner collaboratively with shared functions such as corporate marketing, payments, finance, people, and partnerships to jointly deliver the Studio Director strategy and plan. 

Payments is a significant component of Studio Director’s revenue. The General Manager owns the integrated SaaS-plus-payments performance of the business and partners closely with EverPro’s Payments organization on strategy, attach and activation, pricing, and the end-to-end customer experience. 

The ideal candidate is a scrappy, hands-on operator who knows SaaS, learns the studio-management industry and the Studio Director product inside and out, and can decide where the product should go and how it can win in the market. They are comfortable making hiring, performance and personnel decisions, building a team, and leading it to measurable results. 

Key Responsibilities & Accountabilities 

1. Business Ownership & Strategy 

• Own the Studio Director P&L — revenue, retention, margin and growth — and deliver the business plan against EverPro’s objectives. 

• Define and champion the product’s strategic direction, grounded in market dynamics, customer insight, competitive positioning, and value creation. 

• Determine which customer segments Studio Director should focus on and align the product roadmap, go-to-market motion, and resources behind them. 

• Grow payments and financial services revenue alongside subscription revenue — driving payments attach,activation, volume and monetization, and identifying new embedded-finance opportunities. 

• Set and drive pricing, packaging and monetization decisions. 

• Represent the business in EverPro’s planning cycles — monthly and quarterly business reviews, budgeting, forecasting and long-range planning. 

2. Leadership of the Studio Director Team 

• Dotted-line leadership of the product, engineering, customer experience, sales and marketing teams, setting clear goals and holding leaders accountable for outcomes. 

• Impact hiring, performance management, development and personnel decisions for the business. 

• Build a scrappy, high-ownership culture that fits a growing small business while meeting EverCommerce’s culture and performance standards. 

• Make resourcing and investment decisions — headcount allocation, systems and tools, partnerships and GTM spend — to keep the business on plan. 

3. Product & Market Direction 

• Own the product roadmap and prioritization in partnership with product and engineering leads, balancing customer needs, retention, growth and technical health. 

• Know the product and the customer deeply; engage directly with studios, prospects and key accounts to inform decisions and advocate for them across EverPro. 

• Identify, prioritize and drive partnership and ecosystem opportunities relevant to the studio market. 

4. Operating in a Matrixed Organization 

• Partner with EverPro’s shared functions — corporate marketing, payments, finance, people, partnerships and enterprise systems — to secure support, adopt shared standards, and leverage scalePartner with the Payments organization to ensure a consistent strategy, improved product, and customer experience across SaaS and payments and to align expectations, metrics and integrated outcomes (e.g. attach, activation, share of wallet, pricing). 

• Collaborate with other EverPro GMs and leaders on jointly owned goals, shared playbooks and synergistic opportunities. 

• Influence effectively where authority is shared, building strong relationships with functional leaders to prioritize what delivers the greatest impact.

5. Operational Excellence & Decision-Making 

• Drive achievement of financial, operational, customer-satisfaction, product and efficiency KPIs. 

• Use data, analytics, customer feedback and market trends to make timely decisions on priorities, roadmap, go-to-market and resourcing. 

• Continuously improve cross-functional workflows and business performance management. 

Desired Profile: Experience & Qualifications 

• 8+ years of progressive leadership in SaaS or technology businesses, including general management or ownership of a business unit or product line. 

• Demonstrated P&L accountability and a track record of growing a small-to-mid-sized software business at double-digit rates. 

• Experience directly or in matrixed organization, leading multiple functions — some combination of product, engineering, customer experience, sales and marketing — including hiring and developing leaders. 

• Experience with payments or financial services offerings embedded in software — ideally integrated payments in vertical SaaS — including attach, pricing and monetization, and partnering with a payments or fintech organization. 

• Ability to operate within a larger, matrixed organization while running an independent business. 

• Experience in vertical SaaS serving small businesses; studio, fitness, education, class-management or adjacent markets a strong plus.
• Bachelor’s degree required; MBA or advanced degree a plus. 

Core Skills & Competencies 

• Operator mindset: scrappy, hands-on and resourceful; comfortable doing the work alongside the team in a lean business. 

• Strategic and commercial acumen: deep understanding of SaaS models and metrics; understands how SaaS and payments economics work together and how to optimize the combined business; able to translate market and customer insight into segment focus, product direction and business cases. 

• People leadership: builds and leads strong teams, makes clear and timely personnel decisions, and creates accountability. 

• Product and market judgment: able to decide where the product should go and which customers it should serve, and to say no to the rest. 

• Operational and analytical excellence: strong financial literacy; establishes KPIs, forecasts and performance reviews that drive results. 

• Communication and influence: clearly articulates strategy, performance and tradeoffs to the team, EverPro leadership and shared functions. 

• Leadership attributes: ownership, bias for action, customer-centricity, integrity and resilience in a fast-moving environment.

Where:  
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role will be remote. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.  

Benefits & Perks: 

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development through Udemy
• Robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program
• Student Loan Repayment Program

Compensation:

The target base compensation for this position is 180-210K USD per year. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above. 

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!

EverCommerce uses approved artificial intelligence (“AI”) tools to support its business operations. Employees are encouraged to use authorized AI tools, when appropriate for their roles, to improve efficiency, quality, and innovation. All AI use must comply with company policies, including requirements concerning confidentiality, data security, intellectual property, accuracy, and human review. Employees remain responsible for reviewing and validating AI-assisted work.