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AI Advertising Brief: Your AI exposure score may be concealing a problem. October 14, 2026 Filed under: Marketing expert system (AI), Search advertising - Upgraded 1792012517 - Source: martech.org Your AI dashboard's single rating is likely hiding two extremely different problems. Semrush's" 2026 AI Presence Index" located that, throughout 22 categories and four AI platforms, less than fifty percent of the top 100 stated brand names also showed up in the matching leading 100 citation checklists generally in every month gauged. A solitary "AI visibility" rating can hide whether the brand shows up in the solution, whether its site supplies the evidence, or whether third-party sites carry a lot of the weight. Marketing experts need to know which of those settings they hold prior to deciding what to take care of. A mention and a citation are various victories. The record breaks down AI visibility right into 2 metrics. A reference implies the brand name shows up in the answer. A citation suggests a domain appears as a resource. Ford demonstrates how far apart those placements can get. In the united state in July, Ford showed up inside all four top- 100 reference checklists. Its domain ranked much reduced for citations: 1, 055 th on ChatGPT, 1, 146 th on Gemini, 1, 320 th on AI Setting, and 748 th on AI Overviews. The reverse takes place as well. In United State Finance on ChatGPT, Investing.com ranked seventh amongst mentioned domain names but 50 th amongst pointed out brands. In the U.K., Tesco and Asda both placed in the leading 100 for discusses on ChatGPT, Gemini, Google AI Mode, and AI Overviews. On ChatGPT, Tesco rated 25 th amongst pointed out domain names while Asda placed 606 th. On Gemini, their citation positions were a lot closer: 29 th and 60 th. Those are troubles A brand name. advertising team would for Ford or Tesco need to know external which pages cite AI systems instead of own their already. Investing.com supplies resource product weaker; its position is in answer the Using itself. exact same the content strategy misses the point for both platform. The alters image the measurement. The trouble gets since messier platforms the behave all in a different way mentioned. Gemini much more distinctive brands answer per monthly than ChatGPT in measured Semrush united state in the on the other hand ChatGPT, consisted of, the most source entrances solution per included, while Gemini fewest the resource. Their blends also differ U.S... In the information, details and websites a lot more led ChatGPT citations. AI Overviews leaned heavily company on streaming, software online, understanding websites, and medical-reference Mode. AI concentrated extra amongst citation weight a smaller sized team domains of leading differed. AI Overviews dramatically most top. Its brand discusses less overlapped various other with the three platforms any kind of than with various other each month pairing in measured resource. Its also overlap with ChatGPT was the lowest a solid. So result states on ChatGPT concerning little exact same whether the brand name executes clients well in AI Overviews. If utilize several crawlers AI search marketers, need recognize to system which void has the before investing money shut to websites it. Third-party bring brand name the search engine optimization. The old impulse states to begin with internet site your visibility. AI much less makes that trustworthy brand. When your appears solution in an AI pointed out, the sources show exposure where that comes from resources. If those mainly are publishers stores, area, sites referral, or platforms instead of very own your domain problem, the might sit outside website your U.S... In the Wonder, Chevrolet, Disney, Ford, Honda, rated, Nintendo, and Toyota all leading in the discusses 100 for across 4 all platforms Nevertheless. leading, they were all outside the every month 500 for citations in determined puts. That exposure some AI job search engine optimization outside brand name. If the shows up yet website its does not marketers, require check to pages the obtain that do pointed out fix. The may material belong with engineering, communications, or as opposed to SEO Create. "even more material resource" is a weak default when the void lies elsewhere Category. issues much as as system Even. U.S. within the wide, exposure AI benchmarks mislead can found. Semrush distinctions that between groups surpassed differences in between platforms every month on mention-to-citation overlap in gauged Real Estate. In as an example, exact same, the united state source domains appeared across four all platforms every month U.S.: Apartments.com, Realtor.com, Redfin, and Zillow. comparable Industrial had no reoccuring resource A real estate core. team begin can a reasonably with steady collection reoccuring of resources A commercial. team might require a more specific collection rival of client and concerns prior to standard a broad-category tells much them A valuable. presence AI question requires customer the question rival, collection system, category, and affixed to Beginning it. separate with reference standards and citation a fixed for set consumer of concerns then, inspect solutions the mentioned and web pages before funding a strategy Keep. service results separate visibility from steps also, research. Semrush's develop does not an adjustment that visibility in AI created an industrial outcome helpful. 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Former St Helens pub prompts memories from local readers. The former Horseshoe pub in Parr (Image: findmypub.com) Find, save and share Public Notices that affect you in the St Helens area. LOCALS have been sharing fond memories of a former St Helens pub after plans to turn the building into a convenience store were approved. The Horseshoe, on Derbyshire Hill Road in Parr, is set to become an Asda Express after planners gave the green light to proposals to convert the vacant former public house. The news prompted readers to look back on their experiences at the pub, recalling everything from lunchtime pints and scampi to pool tables and meeting their future partners. The former Horseshoe pub in Parr (Image: findmypub.com) Shayne Bullock recalled popping in for lunch while working at Sperryn on Delta Road. He said: "I used to work at Sperryn down Delta Road and would nip in there for a pint and some grub at dinner time. "Scampi was my favourite." For Caroline Roberts, the pub was the place where she met her husband. She said: "Have some fab memories of the Horseshoe. Met my hubby there and worked with some great people. Had some laughs!" James Brown also looked back on the friendships he made there during the early 1990s, recalling changes to the pub's layout and the addition of pool tables. He said: "The times I've had in there, with proper people, and they had your back." Remembering renovations at the pub, he added: "I remember the renovation when they swapped the bar to lounge, and then two pool tables - Derby Road side. Some good memories from the early 1990s." He also questioned the prospect of the building becoming a convenience store. Tracey Moore shared similar sentiments, remembering the pub from her childhood and expressing sadness at the decline of local pubs. She said: "Aww, loved horseshoe growing up. It's a shame. Not many pubs about in Parr." What happens next? The approved proposals will see the former pub converted into an Asda Express convenience store, alongside alterations to the building and a single-storey extension following the removal of the existing extension. According to the planning officer's report, the store will provide a range of everyday groceries, ready meals, sandwiches, snacks, fresh fruit and vegetables for local residents. The plans include a car park with 19 standard spaces, including three accessible spaces, as well as a motorcycle space and two electric vehicle charging spaces.

Asda and Rokt partner to bring ai-powered, relevant offers to customers at checkout. Oct 08, 2026, 11:59 ET UK grocer expands partnership with Rokt, more than doubling checkout revenue for its clothing and home brand George LONDON, Oct. 8, 2026 /PRNewswire/ - Asda, one of the UK's largest grocers, and Rokt, the leading ecommerce company using machine learning to make the shopping experience more relevant to each customer, today announced a partnership to deliver relevant offers to Asda's customers at checkout across its online grocery business and George, its clothing and home brand. Using Rokt Pay+ on the payment page and Rokt Thanks on the order confirmation page, Asda has created a new retail media revenue stream at the point of purchase, while customer conversion remains unchanged. Rokt uses AI to determine the most relevant next action for each customer in real time on both the payments and confirmation pages, giving Asda a way to generate incremental revenue without adding friction to the purchase. "Checkout is a critical part of the customer journey, so we were deliberate about how we approached it," said Chris Chalmers, Vice President Customer Data and Loyalty at Asda. "The results show we can make that experience more relevant for customers while creating meaningful new value for the business." Asda first launched Rokt Thanks on George's order confirmation page in January 2025. The company added Rokt Pay+ to the payment page and then expanded both products across its online grocery business. The results include: * Rokt revenue on George more than doubled after Rokt Pay+ was added. Pay+ now makes up 51% of Rokt revenue on George, and 36% across Grocery and George. * Rokt revenue on Asda's grocery business grew 72% year on year, based on a 30-day comparison. * Customer conversion (uCCr) were unaffected across both businesses. "The payment page is one of the highest-intent moments in ecommerce, but historically it's been largely untapped," said Courtney Hopkins, SVP of Strategic Partnerships at Rokt. "Asda is showing that retailers can improve the experience for customers, thereby creating meaningful incremental value in that moment. We look forward to continuing to innovate and grow the partnership to unlock even greater relevance throughout the e-commerce journey and potentially even customer acquisition." Rokt's trusted, scaled network is expected to power more than 13 billion transactions in 2026 across thousands of leading ecommerce businesses. In 2025, Rokt generated more than $800 million in revenue. The announcement follows recent Rokt partnership announcements with PayPal, Fanatics, Ulta Beauty, Cineplex, Albertsons and Macy's, as well as its acquisitions of Canal, mParticle and Aftersell. About Asda Asda is a diversified retail group serving circa 16m customers each week from over 1,200 UK locations and online. With roots dating back to a Yorkshire family business in the 1920's, the first Asda officially opened on 3rd May 1965. Today, Asda today employs more than 140k colleagues across its stores, depots, home offices in Leeds and Lutterworth and wholly owned subsidiaries including IPL, Forza, and Kober. Asda's primary operations include the sale of groceries, general merchandise, fuel, as well as clothing and homeware through George at Asda. It also offers a host of other services including Asda Mobile, Asda Money, pharmacy, and optical services. As well as 610 superstores, supermarkets and Asda Living Stores across England, Scotland, Wales and Northern Ireland, Asda has a significant footprint in the fast-growing convenience and food service markets. The supermarket's online service also delivers to 99.5% of the UK population. The Asda group is owned by TDR Capital (67.5%), Mohsin Issa (22.5%) and Walmart Inc (10%). About Rokt Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most - the Transaction Moment(R). Rokt's AI Brain and Ecommerce Network power billions of transactions connecting hundreds of millions of customers, and are trusted to do this by the world's leading companies including Live Nation, PayPal, Uber, boohoo, ASOS, Vinted, LookFantastic, Macy's, Deezer, Deliveroo, and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. To learn more, visit Rokt.com. Media contacts For Rokt: Tarana Mehta, SVP Marketing, [email protected] SOURCE ROKT Pte. Ltd.