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Banza

High-protein, gluten-free chickpea pasta brand

Senior Brand Marketing Associate

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • The candidate should have about 4–6 years of marketing experience, ideally including influencer, events, packaging, or brand marketing at a consumer packaged goods food and beverage company.
  • The candidate should have experience briefing designers, creators, or agencies and providing actionable feedback.
  • The candidate should be a clear writer who can explain the rationale behind decisions and prepare clear briefs.
  • The candidate should be self-starting and able to follow up and resolve routine issues independently.
  • The candidate should have a genuine interest in food and its culture.

Responsibilities

  • Own the master calendar across packaging, influencer campaigns, ambassador activations, and events, and keep stakeholders on track.
  • Build and maintain trackers, briefs, and intake processes with support from partners.
  • Triage competing requests from Sales, Product, Operations, and leadership, and decide what moves forward and what waits.
  • Own the end-to-end packaging process across product lines, from brief through quality control and print-ready files.
  • Manage the freelance designer bench by matching designers to projects, briefing them, negotiating rates, managing timelines, and reviewing the quality of their work.
  • Conduct packaging and shelf audits to identify in-store opportunities and make recommendations.
  • Manage day-to-day relationships with the influencer consultancy and freelance partner, supporting influencer strategy and briefs while they lead execution.
  • Ensure the paid social team has sufficient user-generated content to use.
  • Identify stale influencer approaches and propose new formats, platforms, and partners to test.
  • Plan and execute trade shows and events, including booth logistics, promotional materials, collateral, staffing, and on-site schedules.
  • Manage the booth agency and event vendors.
  • Oversee the demonstration agency and plan in-store demonstrations.
  • Manage external ambassadors who build local fan communities in their hometowns.
  • Track performance, share learnings, and recommend where to expand or reduce activity.

About the Company

Banza

High-protein, gluten-free chickpea pasta brand

Banza makes pasta and related foods using chickpeas instead of traditional flour. It sells products like pasta, mac and cheese, and rice in the U.S. through both direct-to-consumer online orders and traditional retail stores. The chickpea-based products are high in protein (about 23 grams per serving), have 25% fewer carbs than regular pasta, and are gluten-free, offering a healthier alternative for fitness enthusiasts, people with dietary restrictions, and families. Unlike traditional pasta brands, Banza differentiates itself by combining high protein, gluten-free ingredients with multi-channel distribution and strong retail partnerships, including major chains. The company aims to expand its market share in the U.S. by making nutritious, high-protein, gluten-free options more accessible to consumers.

Company size
51-200
Company stage
Series B
Total funding
$29.3M
Headquarters
New York City, New York
Founded
2014

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