Tesla

Makes electric cars, robotaxis and grid batteries

Head of Digital Demand Generation

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timePalo Alto, CA, USANo salary listedIn-person

About the Job

Requirements

A degree in Marketing, Business, or a related field, or equivalent experience.
10+ years of digital marketing experience with a proven track record in media and demand generation.
Demonstrated experience managing digital acquisition budgets exceeding $10 million annually.
Hands-on experience with Google Ads account structure, bid strategies, conversion tracking, and social platforms.
Prior experience in both agency and in-house environments with strong operational rigor.
Strong analytical skills to interpret performance data and translate insights into strategy.
Experience presenting to executive audiences.

Responsibilities

Lead digital strategy and execution for North America across search, social, and display advertising.
Own channel-level budget allocation and performance management to meet revenue, customer acquisition cost, and return on investment targets.
Manage external agency relationships, holding partners accountable for results and campaign delivery.
Partner with marketing operations to define key performance indicators, build reporting, and deliver actionable insights to leadership.
Provide strategic input on organic search opportunities based on channel performance and audience data.
Lead creative briefing and approval processes to ensure brand, legal, and campaign alignment.
Identify process improvements to optimize performance and scale best practices across markets.

Category	Energy - Solar & Storage
Location	Palo Alto, California
Requisition ID	273190
Type	Full-time

Job Description

<p>The Head of Digital Demand Generation is critical to driving scalable, high-quality demand and brand awareness for Tesla Energy's products and services. In this role, you will lead the strategy, execution, and optimization of digital channels to fuel growth, improve conversion efficiency, and ensure alignment with Tesla's broader marketing and business objectives. </p><p>This role reports to the Head of Global Demand Generation and collaborates closely with cross-functional teams including Marketing Operations, Growth, Creative, Legal, Sales, and external agency partners. </p>

Job Responsibilities

Lead digital strategy and execution for North America across search, social, and display advertising
Own channel-level budget allocation and performance management to meet revenue, CAC, and ROI targets
Manage external agency relationships, holding partners accountable for results and campaign delivery
Partner with marketing operations to define KPIs, build reporting, and deliver actionable insights to leadership
Provide strategic input on organic search opportunities based on channel performance and audience data
Lead creative briefing and approval processes to ensure brand, legal, and campaign alignment
Identify process improvements to optimize performance and scale best practices across markets

Job Requirements

Degree in Marketing, Business, or related field, or equivalent experience
10+ years of digital marketing experience with a proven track record in media and demand generation
Demonstrated experience managing digital acquisition budgets exceeding $10M annually
Hands-on experience with Google Ads account structure, bid strategies, conversion tracking, and social platforms
Prior experience in both agency and in-house environments with strong operational rigor
Strong analytical skills with the ability to interpret performance data and translate insights into strategy
Excellent communication and leadership skills with experience presenting to executive audiences

About the Company

Tesla

Makes electric cars, robotaxis and grid batteries

Tesla makes electric cars and batteries that store power for homes and utilities, and it develops self-driving software and humanoid robots. In 2023, its Model Y became the first electric vehicle to rank as the world's best-selling car. Buyers order the Model 3 sedan, Model Y SUV, or Cybertruck pickup directly from Tesla instead of through dealers, and they charge on its Supercharger fast-charging network. It also sells Megapack and Powerwall batteries, runs a robotaxi service, and charges drivers a monthly fee for self-driving software that still needs their supervision. Tesla was founded in 2003, with Elon Musk as its lead early investor and a recognized co-founder, and it is based in Austin, Texas.

Company size: 10,001+
Company stage: IPO
Headquarters: Austin, TX
Founded: 2003

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