Full-Time

Staff Site Reliability Engineer

Babylist

Babylist

1,001-5,000 employees

Universal baby registry with affiliate revenue

Compensation Overview

$226.7k - $272k/yr

+ 20% target annual bonus + Equity

Remote in USA

Remote

Remote-first within the United States, with company gatherings twice a year.

Category
DevOps & Infrastructure (1)
Required Skills
Datadog
Claude
Sentry
Kubernetes
MySQL
GitHub Actions
Ruby on Rails
Computer Networking
Infrastructure as Code (IaC)
AWS
Terraform
Redis
DevOps
CircleCI

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Requirements
  • Deep hands-on Terraform expertise, including ownership of infrastructure as code.
  • Proven AWS experience at scale, including Elastic Kubernetes Service, Relational Database Service, cloud networking, DNS, content delivery networks, and load balancers.
  • Experience operating Kubernetes in production and debugging complex production issues.
  • Experience designing and improving continuous integration and continuous delivery systems such as CircleCI or GitHub Actions.
  • Strong observability skills using tools such as Datadog, Sentry, PagerDuty, and Cronitor.
  • Experience with on-call operations and incident management, including running post-mortems and implementing resulting changes.
  • Ability to support developers across local, staging, and production environments.
  • Ability and willingness to use artificial intelligence tools in daily work.
Responsibilities
  • Own and evolve the AWS environment using Terraform, keeping Elastic Kubernetes Service clusters, databases, and core services current and performant.
  • Own the speed and reliability of continuous integration and continuous delivery systems for the full Engineering organization.
  • Support engineers across local, staging, and production environments and quickly unblock them when environments fail.
  • Establish and socialize monitoring and alerting standards so the appropriate people are paged for actionable reasons.
  • Lead or support incident response, drive post-incident reviews, and implement follow-up changes to prevent recurrence.
  • Contribute to architectural decisions shaping the evolution of the company's infrastructure.

Babylist is a universal baby registry platform that lets expecting and new parents add baby products from multiple stores into one registry, rather than being tied to a single retailer. Parents create a registry, browse items from partner retailers like Amazon, Target, and Etsy, and add products from different stores in one place, aided by expert-vetted guides, an interactive checklist, and curated kits. It differentiates itself by enabling cross-store registries with practical planning tools and curated offerings, supported by affiliate commissions, exclusive kits, and advertising partnerships. The goal is to simplify shopping and planning for new parents, helping them feel confident about having everything they need while driving ongoing engagement for the business.

Company Size

1,001-5,000

Company Stage

Series C

Total Funding

$40M

Headquarters

Oakland, California

Founded

2011

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Simplify Jobs

Simplify's Take

What believers are saying

  • Babylist reported $750 million 2025 revenue, 45% growth, and eight profitable years.
  • Babylist Health approaches $100 million revenue, diversifying beyond registries into higher-frequency services.
  • Early Investor and the SoHo showroom expand wallet share just as 40% of first-time parents already use Babylist.

What critics are saying

  • Amazon and Target keep stealing checkout with discounts, fast shipping, and captive ecosystems.
  • Babylist's universal registry moat erodes if MyRegistry, GiftX, or retailer-native tools improve.
  • New York showroom expansion and $1 billion revenue targets raise execution risk if traffic disappoints.

What makes Babylist unique

  • Babylist owns universal baby registry behavior across stores, unlike Amazon and Target registries.
  • Babylist combines registry, Babylist Health, Money, and Early Investor into one parent ecosystem.
  • Natalie Gordon and Jenn Hyman signal product-led, founder-driven execution through the September 2026 handoff.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Sick Leave

Remote Work Options

Flexible Work Hours

Wellness Program

Mental Health Support

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

3%
Fortune
Jul 29th, 2026
Rent the Runway founder Jenn Hyman to lead $1B Babylist as CEO in rare founder-to-founder handoff

Jenn Hyman, who left Rent the Runway in May, will become CEO of baby registry service Babylist on 9 September. Babylist founder Natalie Gordon will transition to executive chair. The move represents a rare founder-to-founder CEO handoff. Gordon has built Babylist for 15 years, whilst Hyman spent 18 years at Rent the Runway, taking it public in 2021. Babylist is on track for $1 billion in revenue this year and approaching an IPO — roughly three times Rent the Runway's $330 million revenue last year. Gordon began considering stepping aside 18 months ago, before one of the company's strongest years. The pair met last autumn, and Hyman joined Babylist's board in January. Hyman will adapt from fashion's in-person culture to Babylist's fully remote workforce of 300 employees.

PR Newswire
Jul 29th, 2026
Babylist founder Natalie Gordon steps down as CEO, names Rent the Runway co-founder Jennifer Hyman as successor

Babylist announced that founder and CEO Natalie Gordon will transition to Executive Chair, with Jennifer Hyman becoming CEO on 9 September 2026. Hyman co-founded Rent the Runway in 2009 and led it through its 2021 IPO. She joined Babylist's board earlier this year. Founded in 2011, Babylist surpassed $750 million in annual revenue in 2025, achieving 45% year-over-year growth and its eighth consecutive year of profitability. The company is tracking towards $1 billion in revenue in 2026. Nearly 40% of first-time parents in the United States use the platform. Babylist has expanded beyond its universal gifting registry to include Babylist Health, which launched in 2022 and is approaching $100 million in revenue, and Early Investor, launched in July 2026. The company employs approximately 800 people across the United States.

PR Newswire
Jul 7th, 2026
Babylist launches Early Investor to help families save for children's education with 529 and 530A accounts

Babylist has launched Early Investor, a platform enabling parents to create shared education savings pages for their children. The product allows parents to connect existing 529 or 530A accounts and share links with family and friends, simplifying contributions towards education costs. The platform includes comparison tools for Trump Accounts (530A) and 529 plans, alongside a state-by-state eligibility checker. According to Babylist research, whilst 39% of new parents already have 529 plans, only 23% feel confident selecting the right savings account. Early Investor builds on Babylist Money, launched in February 2026. The company recently surpassed $750 million in annual revenue, achieving 45% year-over-year growth and its eighth consecutive year of profitability. Babylist's platform is used by over 40% of first-time parents in the US.

PR Newswire
Apr 7th, 2026
Babylist appoints Jill Cress as CMO after growing revenue 45% to $750M

Babylist, the leading platform for expecting and new parents, has appointed Jill Cress as chief marketing officer, effective May 2026. Cress will report to founder and CEO Natalie Gordon and oversee brand, performance, content and experiential marketing. Cress brings over 20 years of experience transforming major brands. She previously served as chief marketing and experience officer at H&R Block, where she led the company's evolution into fintech. At PayPal, she repositioned the company from a checkout button into a digital wallet platform, supporting over 100 million new users. The appointment comes as Babylist reports 45% year-over-year revenue growth to over $750 million in 2025, marking its eighth consecutive profitable year. The company plans to open a New York showroom in late summer 2026, following its Beverly Hills flagship location.

PR Newswire
Mar 30th, 2026
Babylist opens $750M second showroom in New York's Soho for expecting families

Babylist, the leading platform for expecting families, will open its second Showroom in New York City's Soho district at 477 Broadway. The 20,000-square-foot experiential space is expected to open in late summer 2026. The showroom will offer families immersive, expert-led experiences to explore baby gear, build registries with consultants, and attend educational classes. The space will feature product curation tailored to city living, including solutions for small apartments and navigating New York with babies. It will include a dedicated education area and podcast studio. The expansion follows success at Babylist's 18,000-square-foot Beverly Hills flagship, which opened in August 2023. The company recently surpassed $750 million in annual revenue, marking 45% year-over-year growth and its eighth consecutive year of profitability.