Brand and Marketing Creative Principal

Pacaso is hiring a Brand and Marketing Creative Principal to bring the brand to life in how it looks, reads and moves, and to build an AI-native creative practice that sets the standard for our category.

The role

Pacaso created the category of co-owned luxury second homes. Our owners come to us for more time in the places they love, with the people they love. The Brand and Marketing Creative Principal makes that feeling visible in everything we put into the world, from the brand and the words to the videos, the photography and every home we bring to market.

This role sits where craft meets technology. You will direct and you will make. You will hold a high bar for taste and pair it with an AI-native way of working that lets a small team create at a pace and level of quality few brands can match. One week you are evolving the design system, the next you are on set for a new home in Cabo, and the week after you are building the workflows that turn a single shoot into a season of content.

You will work closely with our VP of Marketing, our growth team, our founders, partners across the company and our agencies, and you will help make everything we create feel unmistakably Pacaso.

What you will do

Production. Plan and run the shoots: owners in their homes, founders, influencers, celebrities and the destinations themselves. Write the interview questions and conduct the interviews from behind the camera with owners, influencers and well-known guests, then turn the footage into videos, cutdowns, CTV and YouTube spots and social content. Hire and direct the professional camera crews and photographers who shoot for us, working side by side with them on set, from the shot list and casting to scheduling, locations, releases, budgets and the edit. You use AI to assemble finished video assets from footage, stills and generated shots, handling the cut, pacing, motion, music, voice and versions for every format, so a single shoot becomes many assets without waiting on an editor. You keep a shoot library every channel can draw from, and you make one day of shooting go a long way. You build and manage a trusted bench of photographers, editors and designers we can call on when the calendar fills.

Owner stories. Run our owner testimonial program end to end. Find the owners and the right moment, write the brief and the questions, guide the shoot and the edit, and earn each owner's approval of the final video. Then carry every story across video, stills and written pieces on our channels.

AI as the way you work. AI is not a tool you try. It is deeply embedded in how this role works, every day. Generative image and video are the default for social and performance, where speed and volume matter, and real production is reserved for the hero moments where authenticity earns its cost. You iterate on and build out the AI creative systems we already have in place: the prompt libraries that encode our aesthetic, the agents that turn one brief into tested variations by hook, theme, visual and tone, AI image editing from twilight skies and seasonal fixes to virtual staging, photo-to-video, retouching and resizing, and the workflows that let the rest of the team make on-brand work without waiting for you. You partner with our growth team on the creative pipeline for paid: briefs, formats, testing cadence and what we learn from results, so what wins informs what we make next. You test new tools as they land and retire the ones that do not earn their place. You judge every output. Nothing ships that you would not put your name on.

Every home, in photographs and video. Set the photography and video standard for a collection of homes across dozens of destinations, and keep it. Build and manage a trusted network of professional photographers and videographers in each market, from Paris to Cabo to Park City. Brief and book the shoots, review every edit, and deliver finished photography and editorial home videos on time. Own the shoot calendar against the home launch schedule with Product and Ops. Every home looks distinctly like a Pacaso, wherever it is.

The brand. Pacaso has a strong brand identity. You will partner closely with the VP of Marketing and teams across Pacaso to evolve it and grow it in design and copy, and bring it to life across every marketing touchpoint. You will be the trusted eye on what we put into the world: the owner video, the launch email, the ad, the one-sheet, the deck a founder presents. The brand gets better through the people who shape it together, and you will be one of them.

The taste profile. The taste profile is our living document of who our buyer is and how Pacaso sounds, built together across our teams. You will help shape it with what you see on shoots, what owners say on camera, what wins and loses in creative testing, and how the brand should look and sound as it evolves. It gets better because you are in the room.

Design. Lead design across marketing: launch emails, ads, decks, one-sheets, print and out of home. You care for the marketing design system in Figma, the templates and the visual craft, and you raise the bar on every surface. You art direct when we use partners and you design when we do not.

Partners. Direct the creative work of our social, content and PR partners, so everything they make reads as one brand. Brief them, review them and hold them to the standard. Bring co-branded partner shoots to life, from the concept and talent to the final assets.

Rights, budgets and the archive. Own the asset library, the video library, photo and talent licensing, usage rights and their renewals, and the vendor relationships and production budgets behind every shoot. Boring to describe, expensive to get wrong.

What success looks like

• Owner stories and video assets ship every month, in every format our channels need.
• Every home is photographed to the Pacaso standard and delivered on time.
• Each shoot feeds every channel, and production spend stays on budget.
• Creative moves from brief to live in days, not weeks.
• AI-made creative outperforms what it replaces in testing, and we can show it.
• The design system and templates are used across the team without waiting on you.
• Owners, partners and our own team point to the work as unmistakably Pacaso.

What we are looking for

• Seven or more years in brand, design and creative work, including at least two in a lead role, in-house at a brand people admire, at an agency that serves them, or both.
• A portfolio with real taste. Premium work across identity, digital, print, video and campaigns that you designed or art directed yourself, including a design system you built.

Compensation

• Around $140k with equity (RSU's)