Vice President of Product and Market Innovation

HealthPartners is hiring a Vice President of Product and Market Innovation. This role is responsible for shaping and executing the product strategy, innovation agenda, and portfolio performance framework for HealthPartners’ commercial health plan portfolio in support of the organization’s growth objectives. This leader brings a deep understanding of market dynamics, customer needs, competitive trends, regulatory requirements, and healthcare economics to define a compelling product vision, establish multi-year product roadmaps, and deliver innovative, differentiated solutions that leverage HealthPartners’ unique care deliver, provider network, pharmacy and service strengths.

The VP leads the team responsible for product strategy, innovation, development, and lifecycle management, ensuring the portfolio drives customer value, market competitiveness, and sustainable business growth. The role is accountable for maximizing the value and return on investment of HealthPartners' product portfolio through disciplined investment management, product economics, performance measurement, and value-realization strategies. The VP establishes frameworks that evaluate and optimize the financial, customer, operational, and strategic contribution of product categories while ensuring products deliver measurable value to customers and the organization.

Working in close partnership with the Commercial Leadership Team, the VP ensures product priorities align with commercial growth strategies, target market opportunities, customer needs, and retention objectives. The role serves as a key bridge between market insights and product strategy, incorporating feedback from employers, members, brokers, consultants, prospects, and customers into portfolio priorities, innovation efforts, and investment decisions.

This role partners closely with actuarial, underwriting, marketing, sales, account management and broker operations to align product design, pricing, positioning, and go-to-market strategies to produce optimal market and financial performance. In addition, the VP collaborates across operations, health and care engagement, pharmacy, information technology, and other key functions to successfully operationalize and scale the commercial product portfolio. As a senior enterprise leader, the VP builds alignment across stakeholders, drives strategic decision-making, and enables effective enterprise-wide execution against a long-term vision for growth, innovation, and market leadership.

MINIMUM QUALIFICATIONS: 

• Education, Experience or Equivalent Combination:
  • Bachelor's degree in business, marketing, healthcare administration, or a related field required; advanced degree (MBA, MHA, or equivalent) preferred.
  • 10+ years of progressive leadership experience in healthcare, health insurance, managed care, or a similarly regulated industry, with responsibility for product strategy, innovation, development, and commercialization.
  • Proven track record of developing and executing successful product and growth strategies that deliver measurable business results, market differentiation, customer value and sustainable membership and margin growth.
  • Deep expertise across the commercial health plan value chain, including product management, sales, marketing, underwriting, actuarial, network strategy, operations, and customer experience.
  • Demonstrated ability to assess market trends, customer needs, competitive dynamics, and regulatory requirements to shape product vision and long-term strategic roadmaps.
  • Demonstrated success translating customer, broker, consultant, sales, and account management insights into product strategy, innovation priorities, and investment decisions.
  • Experience leading product portfolio decisions across the full lifecycle, including investment prioritization, commercialization, optimization, and retirement of products and capabilities
  • 7+ years of senior leadership experience leading high-performing teams and influencing outcomes across complex, matrixed organizations.
  • Strong executive presence with the ability to build partnerships, align diverse stakeholders, and drive enterprise-wide change and execution.
  • Experience leading cross-functional teams through product launches, portfolio management, and large-scale strategic initiatives.
  • Exceptional strategic thinking, communication, and decision-making skills, with the ability to translate complex market and business insights into actionable strategies.
  • Demonstrated success balancing innovation, customer needs, regulatory compliance, operational feasibility, and financial performance.
• Knowledge, Skills, and Abilities:
  • Proven ability to develop and execute commercial product strategies that drive growth, market differentiation, customer value, and long-term competitive advantage.
  • Demonstrated success leading large-scale transformation initiatives, building high-performing teams, developing executive talent, and fostering a culture of accountability, innovation, and continuous improvement.
  • Strong executive leadership capabilities, including strategic planning, organizational alignment, change leadership, and enterprise decision-making.
  • Deep understanding of commercial health insurance, managed care, healthcare delivery, product management, sales, marketing, provider networks, operations, actuarial principles, underwriting, reimbursement, and financial management.
  • Comprehensive knowledge of healthcare market dynamics, regulatory environments, customer needs, competitive trends, and emerging industry innovations.
  • Exceptional ability to evaluate market opportunities, identify growth strategies, and balance customer, financial, operational, competitiveness and regulatory considerations in product decisions.
  • Ability to build strong partnerships with Commercial Sales and Account Management leaders and translate market, pipeline, renewal, broker, consultant, and customer insights into actionable product priorities.
  • Strong understanding of the drivers of membership growth, retention, margin performance, and product portfolio economics. 
  • Demonstrated ability to establish portfolio governance and prioritization frameworks that guide investment decisions and resource allocation across competing opportunities.
  • Demonstrated enterprise perspective and business acumen, with the ability to identify key drivers of organizational performance and translate insights into actionable strategies and measurable outcomes.
  • Proven ability to lead, coach, mentor, and inspire diverse teams while creating an environment that attracts, develops, and retains top talent.
  • Outstanding collaboration and influence skills, with the ability to build trusted relationships and align stakeholders across highly matrixed organizations.
  • Strong cross-functional leadership skills with demonstrated success coordinating priorities and driving execution across product, sales, account management, marketing, actuarial, underwriting, operations, pharmacy, clinical, and technology teams.
  • Exceptional communication and executive presence, with the ability to effectively engage and influence senior leaders, boards, clients, brokers, and external partners.
  • Strong analytical, financial, and strategic problem-solving skills, with the ability to make sound decisions in complex and rapidly changing environments.
  • Ability to navigate ambiguity, manage competing priorities, and drive results through effective prioritization, resource allocation, and organizational alignment.
  • Skilled at translating strategic vision into actionable roadmaps and operational plans that achieve sustainable growth and business objectives.
  • Demonstrated commitment to customer-centered innovation, leveraging data, insights, and market intelligence to shape products and experiences that meet evolving customer needs.

PREFERRED QUALIFICATIONS: 

• Education, Experience or Equivalent Combination:
  • Master’s Degree in Business Administration, Product Management/Design, Healthcare Management, or related field
  • Experience managing complex initiatives in the consulting, healthcare, or insurance industry

ESSENTIAL DUTIES: 

• Commercial Product Strategy & Portfolio Management (30%)
  • Develop and execute an integrated, multi-year product strategy for the commercial health plan portfolio that advances HealthPartners' growth objectives and leverages the organization's unique care delivery, provider network, pharmacy and service capabilities. Define the long-term product vision, portfolio priorities, and strategic roadmaps across existing offerings and emerging opportunities. Partner with executive leaders and key stakeholders to align investments, resources, and execution plans while ensuring enterprise-wide coordination and accountability. Partner closely with the Commercial Leadership Team to align portfolio priorities, investment decisions, and innovation efforts with commercial growth strategies and target-market opportunities.
• Product Innovation & Market Leadership (20%)
  • Lead innovation efforts that strengthen market differentiation and create sustainable competitive advantage. Continuously assess customer needs, broker and consultant feedback, competitive dynamics, industry trends, and regulatory developments to identify growth opportunities and emerging risks. Sponsor and oversee the development, piloting, evaluation, and scaling of new products, capabilities, and business models that deliver measurable value to customers and the organization.
• Product Development, Design & Commercialization (20%)
  • Provide executive oversight for the development, implementation, and lifecycle management of a diverse product portfolio serving multiple market segments. Ensure product solutions meet customer, market, operational, financial, and regulatory requirements while supporting organizational growth objectives. Partner closely with actuarial, underwriting, sales and account management, and market leaders to develop pricing, value proposition, product positioning, and portfolio optimization strategies.
• Cross-Functional Leadership & Execution (20%)
  • Serve as a key leader responsible for aligning and mobilizing cross-functional teams to successfully deliver product roadmaps and strategic growth initiatives. Partner with sales, account management, marketing, operations, care delivery, pharmacy, technology, finance, actuarial, and underwriting leaders to ensure seamless product implementation, effective market execution, and achievement of business objectives. Drive organizational alignment, resolve barriers, and foster collaboration across highly matrixed teams. Establish a strong feedback loop between product teams and commercial teams to ensure market insights, customer needs, competitive intelligence, and retention opportunities are incorporated into product strategy and roadmap decisions.
• Product Performance, Analytics & Strategic Insights (10%)
  • Establish product portfolio performance measures, success metrics, and executive reporting frameworks, including membership growth, retention, margin performance, adoption, customer value, and market competitiveness metrics. Leverage market intelligence, customer insights, financial analysis, and operational data to evaluate product performance and inform strategic decisions. Use data-driven insights to prioritize investments, optimize portfolio performance, identify growth opportunities, improve retention, and continuously refine product strategies and roadmaps.

LEADERSHIP RESPONSIBILITY:

Direct leadership over product and market innovations team members, along with being a key senior leader responsible to lead cross-functional teams with responsibility for strategy development, portfolio performance, talent development, and operational execution. Serves as a senior commercial leader and key partner to the Commercial Leadership Team, leading cross-functional teams across Sales, Account Management, Marketing, Network, Actuarial, Underwriting, Finance, Operations, Pharmacy, Clinical, and Technology functions. 

Pay Range: $204,800.00 - $307,200.00

Pay Range Statement: Compensation is based on the level and requirements of the role. Pay within our ranges may also be determined by education, experience, knowledge, skills, location, and abilities as well as internal equity. Hired candidates may be eligible to receive additional compensation based on role (e.g., shift differential, bonus, sales incentive, productivity pay, etc.).