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Gusto

Runs payroll and HR software for small businesses

Head of Marketing - Symmetry

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeHybrid

About the Job

Requirements

  • 12+ years of experience in B2B marketing, preferably in enterprise technology with a focus on technical products, APIs, and SDKs; the candidate should be an AI-native builder.
  • 5+ years of success building and leading enterprise marketing teams across multiple disciplines, with experience leading, mentoring, and motivating a team to drive revenue growth.
  • Strong understanding of digital marketing strategies, content marketing, and marketing automation tools, with an analytical mindset, data-driven decision-making, and marketing technology proficiency.
  • Ability to market AI, API, and SaaS products built for developers and convey complex technical concepts to diverse audiences.
  • A track record of executing high-quality work amid complexity and limited resources, and partnering with cross-functional teams to drive results.
  • Willingness to take a hands-on player/coach approach and act as a resourceful leader.

Responsibilities

  • Develop and execute marketing plans aligned with Symmetry’s objectives, ensuring consistent brand messaging and market positioning.
  • Oversee multi-channel demand generation initiatives to attract B2B enterprise clients and guide them through lead-nurturing programs.
  • Build and mentor a marketing team spanning demand generation, product and lifecycle marketing, digital strategies, and sales enablement.
  • Strengthen Symmetry’s digital presence through online campaigns, search engine optimization, and compelling content to maximize brand visibility and attract qualified leads.
  • Provide sales teams with collateral, training, and tools to communicate technical product value and support bookings targets.
  • Develop customer lifecycle marketing programs to enhance retention and loyalty, and identify upsell and cross-sell opportunities to drive revenue growth.
  • Own and enhance Symmetry’s brand positioning and messaging.
  • Use analytics and reporting tools to collect, analyze, and interpret marketing data, making data-driven decisions to optimize campaigns, enhance customer experiences, and maximize return on investment.

Desired Qualifications

  • Prior payroll or fintech experience.

About the Company

Gusto

Runs payroll and HR software for small businesses

Gusto runs payroll, benefits administration, and HR software for small and midsize businesses that want to manage their teams in one place. Its payroll system calculates wages and taxes, files required forms, and connects employee hours with pay runs. Employers use the same platform to enroll workers in health insurance and retirement plans, manage time off, and organize hiring paperwork, while staff access paystubs through personal accounts. Businesses pay monthly subscription fees based on their plan and workforce size, with extra charges for selected services and faster payment options. Gusto was founded in 2011 and is headquartered in San Francisco, California.

Company size
1,001-5,000
Company stage
Series E
Total funding
$706.2M
Headquarters
San Francisco, CA
Founded
2011

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