Equipment Ecommerce Product Owner – Senior

Summary

The Equipment eCommerce Product Owner, Senior leads the commercial strategy, customer experience and day-to-day business performance of propane and petroleum equipment ecommerce websites - the business’s primary sales growth channel. These sites support multiple customer types and buying journeys, from new customer registration and product discovery through self-service purchasing and seller-assisted transactions.

The product owner leads the digital commerce experience for energy equipment, translating customer needs, business objectives and performance insights into a prioritized roadmap to improve acquisition, conversion, retention, and profitability. This role partners across sales, marketing, IT, digital, customer service and equipment teams to deliver a cohesive buying experience.

Responsibilities

• Lead the commercial ecommerce strategy for propane and petroleum equipment websites, supporting both self-service and seller-assisted purchasing.
• Identify opportunities to acquire and retain customers, increase ecommerce sales and improve profitability across customer segments.
• Own the ecommerce customer journey and prioritized site improvement roadmap, including customer registration, product discovery, checkout and repeat ordering.
• Translate customer and business needs into actionable requirements and partner with IT and technical teams to implement and validate improvements.
• Establish governance for online product assortment, product information, navigation, merchandising and promotions.
• Partner with business stakeholders and marketing to develop promotional priorities, ecommerce content and digital sales resources.
• Define and monitor ecommerce KPIs, including sales, conversion, registration completion and customer retention.
• Own ecommerce EDI integrations and oversee their performance and reliability.
• Recommend, implement and measure enhancements designed to improve ecommerce channel performance.
• Oversee day-to-day ecommerce business operations and coordinate resolution of customer-facing issues.
• Establish effective workflows across sales, marketing, IT, digital, customer service and equipment teams to support execution and continuous improvement.
• Maintain a strong safety culture by following all safety policies, procedures and regulations.

Minimum Qualifications (required)

• High School diploma or GED
• 4+ years of experience in Information Technology and/or IT Technology Consulting and Support

Additional Qualifications

• Bachelor’s degree in business administration, marketing, computer science, analytics or a related field.
• 5+ years of experience in ecommerce, digital product management, online merchandising or digital commerce operations.
• 2+ years of experience owning an ecommerce channel, digital customer experience or commercial improvement roadmap, including prioritizing initiatives and measuring results.
• Hands-on experience with ecommerce platforms, merchandising, promotions, reporting and customer purchasing workflows; Shopify experience preferred.
• B2B ecommerce experience supporting customer registration, customer-specific pricing, self-service and seller-assisted purchasing.
• Experience partnering across business, marketing, digital and IT teams to implement customer-facing improvements and improve customer acquisition, conversion, retention or repeat purchasing.
• Experience integrating ecommerce with ERP, CRM, inventory, product information or order management systems.
• Experience with customer research, usability testing, web analytics or structured experimentation.
• Experience in equipment distribution, agriculture, energy, industrial products or a related technical product environment.
• Strong ability to translate business needs into requirements, prioritize roadmaps and use data to drive measurable business results.
• Pre-employment screening is based on the job requirements and industry guidelines and may or may not be required for the position. If required, selected candidates must pass pre-employment screenings to include all or a combination of drug, criminal, motor vehicle check, physical requirements and FMSCA Clearinghouse.