AnyMind Group

End-to-end platforms for e-commerce, marketing, logistics

Influencer Planning Manager - Strategic Planning

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeHo Chi Minh City, VietnamIn-person

About the Job

Requirements

A recognized university degree is required.
Requires 4–6 years of experience, including at least 1 year in a managerial role in influencer planning, influencer marketing, or influencer account management, with exposure to research or strategy.
Requires a track record executing campaigns across categories such as FMCG, Beauty, Nutrition, or Tech, and understanding of creator profiles, content dynamics, local regulations, and successful case studies or models.
Requires project management skills and the ability to lead project timelines, delegate responsibilities, and present directly to client stakeholders.
Requires proficiency with listening tools, analytics dashboards, and influencer-vetting platforms such as Apify, Affable, or CreatorIQ.

Responsibilities

Translate influencer, creator, and platform trends into actionable campaign inputs, matching creator profiles to brand communication objectives.
Present influencer models, tiering logic, and strategic recommendations to clients to secure trust and buy-in.
Manage campaign timelines, delegate tasks across the influencer planning team, and track operational milestones to support project delivery.
Partner with Strategic Communication Planning, Creative, and Operations to build Influence Journey Maps, Creator Matrices, and tailored Briefing Toolkits.
Implement measurement frameworks to evaluate post-campaign success and analyze engagement depth, sentiment, and key learnings.

We are hiring an Influencer Planning Manager who brings sharp influencer insights to the strategy, manage project timelines, and present effective influencer models internally and directly to clients.

What You’ll Do

Influencer Insights & Selection: Translate influencers / creator, and platform trends into actionable campaign inputs, matching creator profiles to brand communication objectives.
Client Presentation & Pitching: Confidently present effective influencer models, tiering logic, and strategic recommendations to clients to secure trust and buy-in.
Project Management & Delegation: Manage campaign timelines, delegate tasks across the influencer planning team, and track operational milestones to ensure seamless project delivery.
Cross-Functional Collaboration: Partner with Strategic Communication Planning, Creative, and Operations to build Influence Journey Maps, Creator Matrices, and tailored Briefing Toolkits.
Performance Tracking: Implement measurement frameworks to evaluate post-campaign success, analyzing metrics like engagement depth, sentiment, and key learnings.

Who You Are

A recognized University Degree
Experience: 4-6 years of experience, minimum 1 year of experience in a managerial role in influencer planning, influencer marketing, or influencer account management with exposure to research or strategy.
Category & Profile Insight: Demonstrated track record executing campaigns across categories like FMCG, Beauty, Nutrition, or Tech, with a deep understanding of creator natures, content dynamics, local regulations, and successful case studies/models.
Management & Execution: Strong project management skills with proven ability to lead project timelines, delegate responsibilities, and present directly to client stakeholders.
Platform & Data Literacy: Proficiency with listening tools, analytics dashboards, and influencer vetting platforms (e.g., Apify, Affable, CreatorIQ) to back recommendations with data.

Why You’ll Love It

Competitive Salary
Performance Review (2 times per year)
Performance Bonus (1 time per year)
Annual Leave: 15 days and other leave types
Private Health Insurance
TGIF, monthly birthday, and other fun events
MacBook to be provided
Good chance to explore new trends in the digital market
Opportunity to learn and work with the most advanced advertising technology platforms
Work in a professional, active, international, and dynamic environment

About the Company

AnyMind Group

End-to-end platforms for e-commerce, marketing, logistics

AnyMind Group provides a suite of proprietary platforms that support e-commerce, marketing, manufacturing, and logistics in Asia. It offers end-to-end solutions for enterprises, publishers, and creators, helping them streamline operations and maximize revenue. Its products include AnyTag for influencer marketing, AnyDigital for advertising, and AnyManager for publisher revenue management, all delivered via subscriptions, transaction-based fees, and value-added services. The company differentiates itself by offering an integrated, cross-function platform ecosystem tailored to the Asian market and focused on reducing customer acquisition costs and improving conversion rates through data-driven advertising and influencer tools. Its goal is to help clients grow revenue and optimize operations across their business functions.

Company size: 5,001-10,000
Company stage: IPO
Headquarters: Tokyo, Japan
Founded: 2016

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