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Tinuiti

Performance-driven digital marketing & e-commerce agency

Senior Specialist - Integrated Creator Strategy & Paid Media

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$85k - $95k

About the Job

Requirements

  • At least 4–5 years of experience in influencer marketing, creator strategy, digital paid media, or agency account management, with proven leadership in integrated creator campaigns; experience in the Beauty space is required.
  • A bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related discipline.
  • Hands-on experience with TikTok Shop and YouTube execution, and deep knowledge of TikTok Shop (GMV Max), TikTok Spark Ads, Meta Partnership Ads, YouTube BrandConnect/Affiliate, and whitelisting/allowlisting workflows.
  • Direct proficiency with paid media buyers' needs, including ROAS, CPA, CTR, and Hook Rates, and analytics tools including CreatorIQ, TikTok Ads Manager, Meta Ads Manager, and Google Analytics.
  • Understanding of affiliate mechanics, promo code and link tracking, pixel attribution, and commission structures across e-commerce platforms.
  • Skills in prioritizing multiple client relationships, complex logistics, gifting pipelines, and cross-team workflows.
  • Oral, written, and presentation skills, with experience pitching and leading communications for enterprise clients.

Responsibilities

  • Define platform strategies for YouTube, TikTok Shop, and Meta, including campaign objectives, budget allocations, ROI targets, and creator selection criteria.
  • Lead ideation and proactive recommendations for creator strategies designed to generate assets for paid media campaigns, working with internal and external teams.
  • Set affiliate commission structures, negotiate exclusive payout tiers with high-value creators, and establish attribution and fraud policies across social platforms.
  • Direct client communications for flagship accounts and communications with partners and influencers.
  • Serve on a dedicated social commerce team responsible for driving, scaling, and optimizing TikTok Shop revenue for enterprise clients.
  • Manage creator discovery databases and outreach pipelines, verify audience demographics and quality scores, and screen engagement metrics against brand briefs.
  • Translate master briefs into creator-facing operational briefs; implement whitelisting, usage-rights windows, and paid-media permissions in creator contracts.
  • Create, test, and manage affiliate links, discount codes, pixel attribution tracking, and commission schedule adjustments before campaign launches.
  • Review content using Creative Quality Scorecards for brief adherence, call-to-action execution, and FTC disclosure compliance.
  • Coordinate physical product shipments and product gifting with brand teams, maintaining tracking schedules and delivery timelines.
  • Audit monthly affiliate statements, track payout balances, compile joint performance reports including ROAS and CPA, and identify top-performing creators for scaled paid spend.

About the Company

Tinuiti

Performance-driven digital marketing & e-commerce agency

Tinuiti is a marketing agency that provides performance-driven, full-funnel digital marketing and e-commerce services, helping brands elevate through unified visuals, messaging, and creativity. The company combines strategic planning with hands-on execution, supporting clients from early planning to campaign rollout. Its approach relies on data and algorithms to maximize marketing impact in a privacy-first world, anchored by a proprietary tool called Bliss Point that identifies the optimal level of marketing investment to maximize ROI across channels. Tinuiti differentiates itself with its Bliss Point product, a data-driven, measurement-focused framework, its audience- and channel-specialized strategy, and events like Tinuiti Live that showcase ongoing innovations. The overarching goal is to help brands achieve sustainable growth by delivering precise targeting and persuasive messaging across multiple touchpoints, driving higher ROI and stronger brand performance.

Company size
1,001-5,000
Company stage
Growth Equity (Venture Capital)
Total funding
$16.8M
Headquarters
New York City, New York
Founded
2004

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