Associate Brand Director

Job Title

Associate Brand Director, BHG Collection at Walmart

Job Description

About The Position | Major goals and objectives and location requirements

The Associate Brand Director, Walmart will play a key role within People Inc.’s Business Management team supporting the Better Homes & Gardens collection at Walmart (BHGxWalmart), with primary responsibility for the strategy and business management of designated product categories.This role will develop deep expertise across assigned categories, building strong relationships throughout the Walmart merchant organization and serving as a primary BHG business partner to drive category performance and growth. Working within the broader strategy and priorities of the BHGxWalmart business, the Senior Brand Manager will connect business performance, consumer and marketplace insights, product and assortment strategy, and cross-functional partners to translate broader objectives into category-specific strategies and actions.

In-office Expectations: This position is remote and based in Bentonville, Arkansas, with no regular People Inc. in-office requirements. The role is expected to maintain an active presence with Walmart partners in the Bentonville area, including in-person meetings and business activities as needed. Occasional travel to People Inc. offices and other business locations will also be required.

About The Team | The Team and/or Brand.

The BHGxWalmart Business Management team sits within People Inc.’s Brand Development organization and supports the Better Homes & Gardens licensed collection at Walmart. The team partners closely with Walmart, external product development partners, and cross-functional People Inc. teams to drive business growth, strengthen the BHG brand, and identify opportunities across the product portfolio.

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

Category Strategy & Business Management (30%)

• Lead the strategy and ongoing business management of designated BHGxWalmart categories, developing deep expertise in performance, assortment dynamics, product pipelines and Walmart priorities.
• Evaluate sales, inventory, distribution, digital performance and assortment productivity to identify key business drivers, risks and opportunities.
• Translate broader BHGxWalmart strategies and objectives into clear category-specific priorities and action plans.
• Develop a strong point of view on where assigned categories should grow, evolve or improve based on business performance, consumer insights and marketplace dynamics.
• Maintain visibility across assortment changes, product launches, distribution shifts and other developments impacting category performance.

Walmart Merchant & Partner Management (25%)

• Serve as a primary BHG business-management partner for designated categories, building strong relationships throughout the Walmart merchant organization.
• Lead category-level conversations with Walmart merchant partners, developing a deep understanding of their priorities, strategies, challenges and growth objectives.
• Build productive relationships with external product development partners, creating connectivity across Walmart, People Inc. and external teams around shared category priorities.
• Proactively identify opportunities to advance Walmart category goals and the BHG business, elevating significant opportunities, risks and decisions to Business Management leadership.

Product, Assortment & Consumer Strategy (25%)

• Represent the business and brand perspective throughout the product development lifecycle, partnering with Walmart merchants and external product development teams on category strategies, assortment plans and future opportunities.
• Develop a deep understanding of consumer needs, competitive activity and marketplace trends within assigned categories.
• Partner with People Inc. Research & Insights to identify knowledge gaps and translate consumer, competitive, digital and business insights into actionable recommendations.
• Identify assortment gaps, priority products, whitespace opportunities and areas for innovation or expansion.
• Help ensure product and assortment decisions support Walmart business objectives and BHG brand positioning.

Cross-Functional Leadership & Brand Stewardship (20%)

• Lead and influence cross-functional partners around assigned category strategies, opportunities and business priorities.
• Serve as a central Business Management connector across People Inc. teams, including Research & Insights, Marketing, Creative, Editorial and Digital/PDP.
• Translate category opportunities into clear business priorities that inform marketing, content, creative, digital and other brand support.
• Lead category-level preparation for key Walmart meetings, business reviews, development discussions and strategic planning sessions.
• Partner with the Associate Brand Manager on operational inputs and maintain visibility with Business Management leadership around major category developments, decisions, risks and opportunities.

The Role’s Minimum Qualifications and Job Requirements:

Education:

Bachelor’s degree preferred in Business, Marketing, Merchandising, Retail, or a related field and/or equivalent experience.

Experience:

• 5–7+ years of experience in brand management, retail merchandising, category management, account management, licensing, consumer products, or a related brand- or retail-focused role.
• Demonstrated experience building and managing relationships with key retail, brand, and/or external business partners.
• Experience managing or influencing category strategy, assortment decisions, business performance, and/or growth initiatives.
• Experience working within or directly supporting a major omnichannel retailer strongly preferred.

Specific Knowledge, Skills, Certifications and Abilities:

• Strong commercial and business acumen, with an understanding of retail merchandising, category dynamics, assortment strategy and product development.
• Strategic thinker with the ability to connect category-level details and opportunities to broader brand and business objectives.
• Strong consumer orientation with the ability to incorporate consumer research, marketplace trends and competitive intelligence into business decisions.
• Demonstrated ability to independently lead complex, cross-functional workstreams and influence partners without direct authority.
• Strong problem-solving and organizational skills, with the ability to navigate ambiguity and manage multiple categories, initiatives and priorities simultaneously.
• Excellent verbal, written and presentation skills, including the ability to synthesize complex information into a clear business point of view.
• Collaborative leadership style with the ability to work effectively across internal teams and external organizations.

% Travel Required (Approximate): 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:https://www.e-verify.gov/employees

Pay Range

Salary: Remote: $90,000.00 - $110,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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