User Acquisition Manager
Zynga
User Acquisition Manager
Zynga
Mobile social games developer with freemium
Level Up Your Career with Zynga!
At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.
From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!
Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.
Join us and be part of the play!
We’re looking for a User Acquisition Manager to support the growth of Two Dots, Dragon City & Monster Legends through hands-on campaign management, testing, and performance optimization. This role focuses on day-to-day execution, data-driven decision making, and close collaboration with cross-functional teams to drive efficient user growth.
This is an ideal opportunity for someone with ~3 years of experience in mobile UA who is ready to take ownership of live campaigns, improve performance, and grow their career within a leading gaming studio.
Manage daily UA operations across key channels (social, SDK networks, programmatic).
Execute campaigns end-to-end: setup, optimization, budgeting, and reporting.
Run structured tests (creatives, audiences, channels) to improve CPI, ROAS, and IPM.
Partner with the Creative team to brief concepts, review performance, and iterate.
Monitor performance dashboards and surface insights, trends, and opportunities.
Collaborate with Product, ASO, and BI teams to support full-funnel improvements.
Assist in forecasting and pacing monthly budgets.
Stay current on platform updates, industry trends, and competitive activity.
2–3+ years of mobile UA or performance marketing experience.
Hands-on experience running ad networks or social campaigns.
Strong analytical and KPI-driven mindset; comfortable working with data.
Familiarity with mobile attribution (MMPs), ad networks, and UA platforms.
Proficiency with Excel/Sheets (pivot tables, lookups).
Organized, detail-oriented, and able to manage multiple campaigns simultaneously.
Clear communicator and effective cross-team collaborator.
Experience in mobile gaming and free-to-play environments.
Basic knowledge of SQL or data tools.
Experience working on a live game or app at scale.
The list goes on and on… so get your game on and apply now! Click “Apply” to level up and submit your application in English.
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [email protected] to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).
Zynga creates social mobile and web games such as FarmVille, Words With Friends, and CSR Racing. It focuses on casual gamers who want easy-to-access games that can be played in short sessions. The games use a freemium model: they are free to download and play, with in-game purchases that enhance gameplay and integrated advertising. Social features let players interact with friends and other players, which helps drive engagement and retention. Zynga differentiates itself by emphasizing social interactions inside games, a large library of popular casual titles, and revenue from both in-game purchases and ads, along with strategic partnerships (e.g., Amazon Prime) and involvement in education and social initiatives. The company’s goal is to grow a broad, engaged mobile gaming community while monetizing through freemium purchases and advertising, and to broaden its influence through partnerships and social impact initiatives.
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