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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Group Director - Fashion

Account ManagementConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • Department leadership and management experience, including leading Account Directors or senior marketers as direct reports.
  • At least 10 years of leadership experience in a digital marketing agency, with direct-to-consumer or ecommerce client work in Apparel, Footwear, or Accessories at Account Director level or above.
  • Experience managing a profit and loss statement for profitable growth.
  • Deep marketing fluency across the client's buying journey, including audience and customer definition, full-price sell-through, inventory and demand dynamics, and the connection between marketing activity and revenue outcomes; understands how to diagnose and structurally fix cases where a sell-through miss is not a marketing problem.
  • Expertise in channel and program strategy, including building or overseeing full-funnel, drop-driven marketing programs involving creator, livestream, and social commerce initiatives, rather than only supervising execution.
  • Measurement expertise, including attribution methodologies, the limitations of common models, and presenting alternative methodologies to skeptical chief financial officers or finance stakeholders.
  • Experience presenting to and challenging C-suite and vice president stakeholders when supported by data, including discussing marketing's contribution to sell-through with merchandising or finance executives.
  • Expertise in contract negotiation, client retention, and client growth.
  • A proven track record of delivering high net promoter scores and retention metrics across a portfolio.
  • Extensive knowledge of owned, earned, and paid marketing channels, including content, search engine optimization, paid search, paid social, programmatic, and affiliate or creator marketing.
  • Familiarity with fashion-specific platforms and tools, including direct-to-consumer ecommerce platforms, Meta, TikTok, Pinterest, affiliate and creator marketplaces, livestream and social commerce tools, and analytics and reporting tools.
  • An entrepreneurial approach to building and contributing to product and go-to-market strategy, in addition to client management.

Responsibilities

  • Own net revenue retention and expansion monthly recurring revenue for the division, including its monthly service expansion target, with expansion as the primary commercial lever.
  • Personally own executive relationships for accounts representing 30–40% of portfolio monthly recurring revenue.
  • Run monthly relationship-focused executive check-ins with top-tier accounts and one-on-one check-ins with every priority account.
  • Maintain an accurate, self-owned weekly retention forecast informed by signals such as full-price sell-through and SKU-level return on ad spend, and remain accountable for the accuracy of division retention data.
  • Diagnose risk early and implement fixes; lead or co-lead quarterly plans for the top 10% of the portfolio, emphasizing strategic outcomes over metric recaps.
  • Partner with Account Directors to build value-based, consultative business cases, including social and livestream commerce, size-and-fit personalization, and seasonal drop campaigns.
  • Keep the Salesforce pipeline current and accurate, updating stages, forecasts, and next steps weekly.
  • Serve as the frontline for product and vertical innovation by feeding fashion-specific client signals into Power Circuit.
  • Lead or play a key leadership role in final-round pitches for prospective clients when needed, such as pitches of $25,000 or more.
  • Bring a vertical point of view and executive credibility to new business.
  • Partner with Sales to improve division go-to-market positioning, collateral, and win rate.
  • Directly manage Account Directors and oversee the Associate Account Director pod that supports them.
  • Coach each direct report to operate as an AI-native Growth Director, increasing the speed of diagnosis and client-facing time while reducing manual reporting.
  • Evaluate the team weekly using Pulse sentiment, health scores, and expansion, not only activity.
  • Raise the standard for AI adoption across the team.
  • Own hiring, staffing, capacity, and career pathing for the division; facilitate development action plans and career progression conversations.
  • Deliver timely, actionable feedback that supports employee development.
  • Identify and develop talent for future Senior Account Director and Group Director roles.
  • Lead training on vertical-specific and AI-native tools, processes, and strategies.
  • Build prototypes using vibe-coding to automate repeatable tasks, surface better insights, and test hypotheses quickly.
  • Design AI workflows for the team, build systems rather than merely use tools, and model AI-forward behavior.
  • Run Omega and Iris across the portfolio and act on the patterns they surface.
  • Decide which AI tools and workflows the division adopts, and when and how to adopt them.
  • Own division-level AI quality tradeoffs, determining where AI accelerates output and where client-facing work must not be used without review.
  • Build and evolve division-specific Power Circuit solutions using AI-assisted research, and audit adoption monthly.
  • Collaborate with the innovation team on enhancements and optimizations that better serve division clients.
  • Consult on the division profit and loss statement and remain accountable for portfolio profitability.
  • Forecast churn, service expansion, new business, and efficiency in partnership with the Managing Director and Vice President.
  • Use the profit and loss statement and strategic growth bets to build business cases for headcount and investment, and drive efficiency through technology, AI, and process improvement.
  • Own resolution of every escalation in the direct portfolio.
  • Partner with Data Intelligence, Media Planning, and Activation teams to connect strategy and execution.
  • Represent Power Digital in the market through speaking, content, and client-facing points of view.
  • Serve as an internal knowledge hub for leaders seeking vertical and division expertise.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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