Tesla

Makes electric cars, robotaxis and grid batteries

Global Product Content Manager - Residential Energy Hardware

Product MarketingConfirmed live in the last 24 hours

Full-timePalo Alto, CA, USANo salary listedIn-person

About the Job

Requirements

A degree in Marketing, Business, Engineering, or a related field, or equivalent experience.
At least 7 years of experience in product marketing, preferably in energy or consumer electronics.
A proven track record of launching hardware and/or software products globally, with a strong understanding of energy markets, home storage solutions, and emerging technologies.
Experience crafting technical and consumer messaging for diverse audiences, including homeowners and installers.
Proficiency in analytics tools and return on investment measurement.
Ability to work in a fast-paced, cross-functional environment with a bias for action.
Passion for sustainable energy and Tesla's mission.

Responsibilities

Manage the product marketing content and creative roadmap, collaborating with the product team and regional leads on naming, value propositions, and global campaigns.
Create content at scale, including sales tools, installer materials, learning articles, product videos, and homeowner-facing assets highlighting home backup power, reduced energy bills, grid stabilization, and integration with Tesla vehicles and its broader ecosystem.
Develop and execute global strategies to build awareness and generate demand for Powerwall and solar installations.
Lead cross-functional go-to-market launches, including product announcements, in-app experiences, campaign planning, content creation, demand-generation communications, showroom retail experiences, and sales enablement materials.
Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions, including North America, Europe, and Asia-Pacific.
Analyze performance metrics, customer feedback, and sales data to provide stakeholder insights, iterate on strategies, and inform product roadmaps.

Category	Energy - Solar & Storage
Location	Palo Alto, California
Requisition ID	274891
Type	Full-time

Job Description

Tesla’s mission is to build a world of amazing abundance, and Tesla Energy plays a critical role. We are seeking an experienced Global Product Content Manager – Residential Energy Hardware, with a strong background in product marketing, to lead efforts for Tesla's residential energy solutions. This role will focus on driving product awareness, education, and demand for Powerwall, Tesla Solar Panel and Tesla Solar Roof. The Global Product Content Manager will own the go-to-market strategy, positioning, and execution for these products worldwide, emphasizing their role in energy independence, backup power during outages, cost savings through grid arbitrage, and integration with Tesla's ecosystem (vehicles, charging, app). You will collaborate closely with product, engineering, sales, creative and regional teams to accelerate adoption and position Tesla as the leader in residential energy solutions.

Job Responsibilities

Manage product marketing content and creative roadmap – including collaborating with product team and regional leads on naming, value propositions, and global campaigns
Create compelling content at scale including sales tools, installer material, learn articles, product videos and homeowner-facing assets that highlight benefits such as seamless home backup power, reduced energy bills, grid stabilization, and synergy with Tesla vehicles and broader ecosystem
Develop and execute comprehensive global strategies to build awareness and generate demand for Powerwall and solar installations
Lead cross-functional go-to-market launches, including product announcements, in-app experiences, campaign planning, content creation, demand gen communications, showroom retail experiences, and sales enablement materials
Conduct market research, competitive analysis, and customer segmentation to identify opportunities in key regions (e.g., North America, Europe, Asia-Pacific)
Analyze performance metrics, customer feedback, and sales data to provide insights for stakeholders, iterate on strategies and inform product roadmaps

Job Requirements

Degree in Marketing, Business, Engineering, or related field, or equivalent experience
7+ years of experience in product marketing, preferably in energy or consumer electronics
Proven track record of launching hardware and/or software products globally with a strong understanding of energy markets, home storage solutions, and emerging technologies
Excellent communication skills with experience crafting both technical and consumer messaging for diverse audiences (homeowners, installers)
Data-driven mindset with proficiency in analytics tools and ROI measurement
Ability to thrive in a fast-paced, cross-functional environment with a bias for action
Passion for sustainable energy and Tesla's mission

About the Company

Tesla

Makes electric cars, robotaxis and grid batteries

Tesla makes electric cars and batteries that store power for homes and utilities, and it develops self-driving software and humanoid robots. In 2023, its Model Y became the first electric vehicle to rank as the world's best-selling car. Buyers order the Model 3 sedan, Model Y SUV, or Cybertruck pickup directly from Tesla instead of through dealers, and they charge on its Supercharger fast-charging network. It also sells Megapack and Powerwall batteries, runs a robotaxi service, and charges drivers a monthly fee for self-driving software that still needs their supervision. Tesla was founded in 2003, with Elon Musk as its lead early investor and a recognized co-founder, and it is based in Austin, Texas.

Company size: 10,001+
Company stage: IPO
Headquarters: Austin, TX
Founded: 2003

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