Digital Marketing Specialist

Job Description

Facilisgroup is looking for an internal fulltime experienced digital marketing specialist to support marketing and company initiatives. This role is based in St. Louis, MO. Local candidates only please. This individual will support paid and organic tactics across various digital channels and manage elements of the company CRM and marketing automation system. This individual will partner with other digital strategists, brand marketing managers and the creative team within the marketing team, while collaborating with sales, product, and key leadership cross-functionally.  

The Digital Marketing Specialist should possess experience with Google Analytics 4, Google Data Studio, Tag Manager, SEO/SEM tools, CRMs, WordPress, Meta Business Suite, LinkedIn, and related tools.

Qualifications

In this role you will assist in and/or own the following responsibilities:

• Build email campaigns, including setting up UTM, in the marketing automation. platform and reporting on digital campaigns across a variety of channels.
• Responsible for building campaigns to assist in increasing the ROI for digital channels including paid search, display, remarketing, video, and organic.
• Assist in keyword research, generating content ideas to increase organic rankings and assisting in the implementation of SEO tactics to help drive strategy and increase overall site traffic.
• After training, will be required to build simple automations in the system to support scaling automation needs.
• Will assist in the execution of on digital marketing tactics focusing on new business lead generation from marketing campaign launch to maintenance.
• Executing regular testing with the direction of the Digital Marketing Strategist in effort to optimize CTR, CPC and ROAS.
• Research industry trends, audiences, competitors, and customers to assist digital initiatives.
• Assist in maintaining elements of the marketing automation system, including workflows, form building, and sales funnel optimization.

As a Digital Marketing Specialist, you bring with you:

• Minimum of 2 years of digital marketing experience.
• 1 year Google Analytics and Ads experience.
• WordPress experience preferred.
• Ability to prioritize, organize, and handle multiple projects simultaneously.
• Understanding of Google Data Studio, Tag Manager, and Google Analytics 4 preferred.
• Strong analytical skills.
• A thirst for innovation, trends, influencers, etc.

We provide:

• A forward-thinking path to success with competitive pay and plenty of opportunity for growth
• Healthcare coverage, including health, dental, vision and flexible spending
• Exceptional retirement matching to make saving for the future even more rewarding
• Market-leading paid time off and paid holidays to enjoy your other passions in life
• Annual volunteer time to devote toward a passion project or volunteer option you love
• New parent perks like additional paid leave and flexible scheduling

Additional Information

All your information will be kept confidential according to EEO guidelines.