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Facilisgroup

Promotional products software and distribution platform

Digital Marketing Specialist

Full-Time
No salary listed
Junior
Brentwood, MO, USA
In PersonLocal candidates only.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • At least 2 years of digital marketing experience.
  • At least 1 year of experience with Google Analytics and Google Ads.
  • Ability to prioritize, organize, and handle multiple projects simultaneously.
  • Strong analytical skills.
Responsibilities
  • Build email campaigns, including setting up UTM parameters in the marketing automation platform, and report on digital campaigns across multiple channels.
  • Build campaigns designed to increase return on investment for paid search, display, remarketing, video, and organic digital channels.
  • Assist with keyword research, generate content ideas to improve organic rankings, and help implement search engine optimization tactics to support strategy and increase site traffic.
  • Build simple automations in the marketing automation system after training.
  • Execute digital marketing tactics focused on new-business lead generation from campaign launch through maintenance.
  • Conduct regular testing under the direction of the Digital Marketing Strategist to optimize click-through rate, cost per click, and return on ad spend.
  • Research industry trends, audiences, competitors, and customers to support digital initiatives.
  • Maintain elements of the marketing automation system, including workflows and form building, and assist with sales funnel optimization.
Desired Qualifications
  • Experience with WordPress.
  • Understanding of Google Data Studio, Tag Manager, and Google Analytics 4.

About the company

Facilisgroup offers Syncore, a promotional products software platform that centralizes the entire order lifecycle for distributors—sales, service, production, finance, supplier connectivity, rebates, and reporting—in one connected system. It pairs this technology with Core 360 Playbooks, providing proven processes and best practices to speed onboarding, boost accountability, and support growth. The company differentiates itself through an integrated ecosystem that includes a Preferred Supplier Network for buying power, hands-on onboarding and coaching, benchmark reporting, outsourced staffing, and a collaborative partner community. The goal is to help promotional products distributors operate more efficiently, increase margins, and scale profitably by unifying operations and leveraging community knowledge.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Brentwood, Missouri

Founded

2002

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Simplify's Take

What believers are saying

  • H1 2026 Facilisgroup revenue rose 7%, with 12% look-forward ARR growth.
  • August 2026 S&S integration expands print-on-demand reach through Syncore Connect.
  • New product search and human-centric AI can improve retention and upsell in 2027.

What critics are saying

  • FAST integration pilots start Q4 2026, delaying revenue from the S&S partnership.
  • Facilisgroup serves a narrow $1m-plus distributor niche, limiting total addressable market.
  • Inktavo and other promo software rivals target the same workflow and supplier relationships.

What makes Facilisgroup unique

  • Syncore spans pitch-to-invoice workflows, rebate tracking, and partner community benefits.
  • July 2026 summit drew 600-plus attendees, reinforcing Facilisgroup’s ecosystem gravity.
  • Liam Conlan’s AI leadership and SOC 2 Type II strengthen enterprise credibility.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Paid Vacation

Paid Holidays

Flexible Work Hours

Hybrid Work Options

Parental Leave

Company News

ASI
Oct 8th, 2026
PCNA appoints 2 to new customer service leadership positions.

PCNA appoints 2 to new customer service leadership positions. Becki Heinen joins the Counselor Top 40 supplier as director of customer success, while Brandy Ferguson was promoted from within to director of customer care. Key Takeaways - PCNA (asi/66887) has hired Becki Heinen as director of customer success and promoted Brandy Ferguson to director of customer care. - Heinen joins from Facilisgroup, while Ferguson is a 20-year PCNA veteran. The Pittsburgh, PA-based supplier has appointed Becki Heinen as director of customer success and promoted Brandy Ferguson to director of customer care. The news comes just days after PCNA announced the hiring of Kimberly DiGiandomenico as vice president of national accounts. Heinen comes to PCNA with nearly a decade of industry experience. Most recently, she served as director of sales engineering at Facilisgroup, where she focused on building scalable client experiences meant to support revenue growth and long-term client value. Becki Heinen, PCNA (asi/66887) In her new role, Heinen will help lead PCNA's customer success organization and support strategic initiatives designed to enhance the overall customer experience. "My focus will be on identifying opportunities to strengthen our customer success program and connecting the dots across people, process, data and technology," said Heinen. "By translating business needs into solutions that drive adoption, results and revenue, I am excited to help deliver stronger customer experiences and continued success for PCNA." Ferguson, who has been with PCNA for 20 years, will now take ownership of PCNA's customer care organization, including order processing, customer service and customer care operations. She began her career as a customer service representative and retention specialist before moving into management as an operations supervisor. Most recently, she served as a manager at the firm. Brandy Ferguson, PCNA "Heinen and Ferguson bring extensive experience and strong leadership to these critical customer-facing areas," said Lee Kemp, senior vice president of customer success and transformation at PCNA. "Their appointments underscore our commitment to putting customers first and making it as seamless as possible for distributors to work with PCNA." PCNA ranks fifth on Counselor's most recent list of the largest suppliers in the industry, based on reported 2025 North American promotional products sales of $666.6 million.

ASI
Jul 24th, 2026
Facilisgroup hosts annual summit in Chicago.

Facilisgroup hosts annual summit in Chicago. The event welcomed over 600 attendees for professional development and networking. Key Takeaways - More than 600 distributors, suppliers and service providers gathered in Chicago for the annual Facilisgroup Summit. - The summit included education, networking and collaboration, with sessions focused on leadership, AI, sales, profitability, talent development and enhancing the client experience. Facilisgroup, a promotional products industry software provider and partnering community, held its annual Facilisgroup Summit from July 12 to 15. Over 600 attendees, including distributors, suppliers and service providers, gathered in Chicago for professional development, networking and collaboration. Facilisgroup Summit attendees gather at the event's Skyline Social overlooking Lake Michigan. The event included executive presentations, hands-on workshops, peer collaboration, product innovation sessions, supplier engagement and networking, with a focus on topics such as leadership, sales, talent development, profitability, client experience, AI and the future of the industry. The event also celebrated distributor partners through Amplifi Honors, which recognized those who've participated in Facilisgroup's professional development program, and the Supplier Spotlight Awards: * The Innovation Award: Spector & Co. (asi/88660) * Community Champion Award: Parvaneh Frilot, strategic account manager at Counselor Top 40 supplier SanMar (asi/84863) * Breakout Supplier Award: LBU inc (asi/65952) Industry speakers included Ashish Mittal, CEO of ASI; Drew Holmgreen, president and CEO of PPAI; James Armijo, CEO of Inktavo; Mark Gammon, senior vice president of sales at Counselor Top 40 supplier PCNA (asi/66887); Jonathan Isaacson, chairman of Counselor Top 40 supplier Gemline (asi/56070) and a member of the Counselor Power 50 list of the industry's most influential people; and Heather Smartt, CEO and global head of Counselor Top 40 supplier Goldstar (asi/73295) and a member of the Counselor Power 50. Chris Lee, president of Facilisgroup, addresses the audience during the summit. "We sit at the center of a unique ecosystem where innovative solutions, trusted supplier partnerships and meaningful relationships work together to create value for everyone involved," said Chris Lee, president of Facilisgroup and a member of the Counselor Power 50 list. "This collective strength helps our distributor partners accelerate sales growth, increase profitability and build stronger businesses. The Facilisgroup Summit is where that ecosystem comes to life."

ASI
Mar 26th, 2026
Facilisgroup promotes Samantha Ross & Kevin Schnepp to VP positions.

Facilisgroup promotes Samantha Ross & Kevin Schnepp to VP positions. Ross is now vice president of partner experience, and Schnepp has been named vice president of partner success. Key Takeaways - Samantha Ross and Kevin Schnepp have been elevated to vice president roles at Facilisgroup, reflecting the company's focus on promoting experienced leaders who understand its partner ecosystem. - Ross will drive the end-to-end distributor partner journey, while Schnepp will lead the Partner Success Team, highlighting the company's continued investment in delivering value to distributor partners and suppliers. Facilisgroup, a promotional products industry software provider and partnering community, has two new vice presidents. Samantha Ross and Kevin Schnepp, Facilisgroup Samantha Ross has been named vice president of partner experience, and Kevin Schnepp vice president of partner success. Ross started her career with Facilisgroup in 2015 as events & incentive coordinator and over the past 11 years took on roles in brand marketing, supplier relations and distributor partner relations. Most recently, she served as the director of business growth. Now, Ross will spearhead strategy centered on the end-to-end journey for distributor partners. "Being in this role is incredibly meaningful to me because it reflects both trust and alignment with how I've always approached my work, building structure, clarity and consistency in service of our partners," said Ross. "Most importantly, it gives me the opportunity to help scale what makes Facilisgroup special while staying deeply connected to the people we serve." Schnepp started with Facilisgroup in 2021 as partner success manager and took on additional leadership roles over the past five years. Most recently, he was the director of partner success, and will now lead Facilisgroup's Partner Success Team. "I'm grateful for the trust placed in me and for the opportunity to work alongside such a talented group of people," Schnepp said. "Our distributor partners, preferred suppliers and internal teams are what make this work meaningful, and I'm excited about the future of Facilisgroup and the continued impact we can create together."

ASI
Jan 15th, 2026
Promo Industry Excellence Recognized at Facilisgroup's 17th Annual TASA Awards

Promo industry excellence recognized at Facilisgroup's 17th annual TASA Awards. The ceremony honored the suppliers and distributors who often work behind the scenes to drive the industry forward. - Facilisgroup celebrated excellence across the promo industry at its 17th annual TASA Awards this week. This week, high-performing suppliers and distributors were recognized at Facilisgroup's 17th annual TASA Awards, which celebrate excellence across the promo industry. The ceremony took place on Jan. 13 at the House of Blues in Las Vegas during the PPAI Expo and celebrated standout companies and individuals. The ceremony also recognized 368 sales professionals who surpassed $1 million in sales during 2025. The Specialty Company (asi/341203) is named Partner of the Year at Facilisgroup's annual TASA Awards. "Each year, the TASAs remind us that our greatest strength is not any single tool or initiative; it's the people and companies behind the work," said Chris Lee, president of Facilisgroup and a member of the Counselor Power 50 list of the industry's most influential people. "We are proud to celebrate the partners who lead with integrity, share what they have learned and elevate everyone around them." The Specialty Company (asi/341203) was named Partner of the Year, the event's highest distinction, for demonstrating exceptional leadership, championing best practices and consistently contributing new ideas and knowledge to the industry. Meanwhile, San Diego-headquartered supplier Terry Town (asi/90913) took home the Supplier of the Year award for its commitment to innovation, sustainability leadership and meaningful community impact. Terry Town (asi/90913) employees pose with their Supplier of the Year award. * Customer Service Rep of the Year: Christine Rinehart, B-Squared (asi/129577) * Finance Person of the Year: Larissa Trox, Walker-Clay (asi/354530) * The Inspire Award: Steve Carter, Dei Rossi Marketing (asi/178198) * Excellence in Electrifi: Greyson Feichtinger, Midwest Promotional Group (asi/270800) * ThreeSixty Award: Georgie Wiebe, You Name It Specialties (asi/365123) * emPOWER Award: Carolyn Phillips, HF Custom Solutions (asi/173250) * Facilis Cares, Distributor: Ideal Promotions (asi/229789) * Facilis Cares, Supplier: Storm Creek (asi/89879) * Preferred Champion Award: Artina Promotional Products (asi/125290)

ASI
Jul 24th, 2025
Facilisgroup Hosts 2025 Partner Summit in New Orleans

Facilisgroup, a promotional products industry software provider and partnering community, recently wrapped its annual Facilisgroup Summit, held this year in July in New Orleans, LA.