L'Occitane En Provence

Global premium beauty manufacturer and retailer

TikTok Content & Social Commerce Associate

Social Media Strategy & Management +1Confirmed live in the last 24 hours

Full-timeNew York, NY, USA

About the Job

Requirements

A completed bachelor's degree is required.
At least 3–5 years of work experience is required, including experience in a social marketing role involving TikTok or TikTok Shop as an organic and commerce channel.
Experience scaling TikTok Shop channels from early stages in beauty, lifestyle, or fashion industries is required.
Experience scaling a beauty brand on TikTok Shop is required.
An existing network of TikTok creators and affiliates is required.
Knowledge of beauty trends and consumer purchasing behavior is required.
Qualitative and quantitative analytical skills are required, including the ability to forecast and report numerical key performance indicators.
Proficiency in Microsoft Office (Excel, Word, and PowerPoint), social media scheduling tools, and Google Analytics is required.
Experience leveraging AI-powered tools is required.
A strong foundation and skill set in video editing and content creation are required.
Strong external partner and agency management skills are required.
Strong project management skills are required.
The candidate must be able to manage multiple responsibilities in a fast-paced environment.
The candidate must have strong verbal, written, and presentation skills, and be able to organize work and meet project deadlines.
The role requires working in business development while driving day-to-day business.

Responsibilities

Own the strategy, planning, and day-to-day management of the brand's organic TikTok channel.
Develop and maintain the brand's TikTok content calendar, partnering with public relations, influencer, and marketing teams on initiatives, priorities, seasonal campaigns, and cultural moments.
Manage content flow by scheduling and publishing posts, maintaining cadence, and optimizing organic content based on performance insights and audience behavior.
Operate scheduling and analytics tools, including Tribe and Olapic.
Evolve the brand's TikTok strategy to remain relevant to the market and platform trends while maintaining the brand voice.
Identify trending sounds, formats, hashtags, and conversations to increase organic reach and engagement.
Foster community engagement by responding to comments, interacting with creators, and encouraging user-generated content.
Monitor channel performance and report on views, engagement rate, follower growth, watch time, click-through rate, and traffic to TikTok Shop.
Test content formats and creative concepts to grow the audience and increase conversion from content to commerce.
Support user-generated content programming and creator strategies with public relations and influencer team members, and manage the user-generated content library and execution.
Collaborate with paid advertising, web, wholesale, email, and SMS channels to leverage content.
Collaborate with public relations, influencer, and digital media teams to amplify content, identify media-efficiency, integrated-media, and customer-experience opportunities for the acquisition roadmap, and iteratively test and improve the program.
Lead creation of an in-house photo studio in the New York City office, manage its equipment list with the content team, and own the studio schedule.
Lead social media content-creation strategy, encourage employees and community members to use the studio, create and edit strategic channel content, and grow the studio by offering it for external use.
Support day-to-day operations of the TikTok Shop storefront in partnership with the Director of Public Relations and Social.
Collaborate with marketing to optimize product pages and set up product bundles and key campaigns.
Coordinate with internal information technology, operations, marketing, and customer-care teams to monitor inventory, maintain product availability, ensure catalog accuracy, and comply with TikTok Shop policies.
Manage and grow TikTok Shop affiliate and creator programs by identifying, recruiting, onboarding, and managing creators; building creator relationships through channel and affiliate dashboards; setting commission structures and campaign incentives; monitoring affiliate performance and optimizing commissions; and coordinating product seeding and collaboration campaigns.
Develop strategies to increase gross merchandise value, conversion rate, average order value, and customer acquisition.
Analyze sales trends and identify performance-improvement opportunities.
Collaborate with paid media and influencer marketing teams to maximize TikTok Shop impact.
Troubleshoot operational issues and work with TikTok support as needed.
Develop monthly and quarterly reports and presentations covering follower growth, engagement, TikTok Shop sales, affiliate results, competitive landscape, ongoing retail and beauty trends, direct competitors, and campaign sales and traffic.
Lead projects and scope launches of new social tools or opportunities.

Desired Qualifications

Personal social media expertise is a plus.

Born of a simple gesture in 1976, L’Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth.
With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature.
Our culture is built through everyday moments, how we behave, make decisions and show up for each other.
With Trust as our foundation, Curiosity as our compass, Excellence as our standard, we create lasting Impact for the people around us and our planet.

Job Summary

L'OCCITANE’s North America PR/Social Team is looking for a TikTok Content & Social Commerce Associate to support and scale the brand’s TikTok social channel presence. From managing the brand’s TikTok Shop to growing the organic channel, this role is design to help turn engaging content into measurable sales. The right candidate should have extensive knowledge of the social landscape (specifically TikTok), a passion for content strategy and creation, and the ability to execute and analyze the results of full-scale campaigns. This role will be responsible for the day-to-day management of TikTok Shop Seller + Affiliate Center, product management, and performance optimization. This role sits at the intersection of social media, e-commerce, creator marketing, and brand storytelling, making it a key driver for both community growth and revenue.

Reporting into the NA Director of PR, Social & Influencer Marketing, the TikTok Content & Social Commerce Manager will be integral to position the brand to new customer bases, elevate the brand’s perception, and tell L’OCCITANE’s story through implementing organic social based campaigns and strategic tactics to grow TikTok Shop. This includes (but is not limited to) working cross functionally with marketing channels on campaigns; quantitative analysis of overall campaigns’ key KPIs and contribution to overall brand health; forecasting and planning campaign reach; as well as supporting the channel teams with any other special quantitative and qualitative projects that may arise on the TikTok platform. This individual must know how to turn creator-led commerce into a scalable revenue stream.

Job Responsibilities

Organic TikTok Channel Management

Own the strategy, planning, and day-to-day management of the brand's organic TikTok channel
Develop and maintain brand TikTok content calendar
- Partner with PR/Influencer + Marketing teams on key initiatives and focuses, seasonal campaigns and tap into cultural moments
- Manage content flow - schedule, publish / post cadence and optimize organic content based on performance insights and audience behavior
- Operate scheduling & analytics tools (i.e. Tribe, Olapic)
Innovate in the social space and grow brand presence on the TikTok platform; evolve strategy to market relevancy and TikTok trends, while maintaining brand voice
Identify trending sounds, formats, hashtags, and conversations to increase organic reach and engagement
Foster community engagement by responding to comments, interacting with creators, and encouraging user-generated content
Monitor channel performance and report on key metrics including views, engagement rate, follower growth, watch time, click-through rate, and traffic to TikTok Shop
Continuously test new content formats and creative concepts to drive audience growth and increase conversion from content to commerce
Assist with UGC programming
- In collaboration with PR/Influencer team members, support UGC content creator strategies
- Manage library and execution of UGC content
- Collaborate with other 360 marketing channels including paid ads, web, wholesale, email, SMS for leveraging content
Collaborate with PR, influencer and digital media teams to amplify content
- Identify & implement opportunities around media efficiency, integrative media, and/or customer experience as part of ACQ roadmap
- Drive iterative testing & learning throughout the year to improve program
Content & Photo Studio Management
- Lead the creation of an in-house photo studio in our NYC office. Manage equipment list in partnership with Content team and own schedule for the studio.
- Lead social media content creation strategy
- Build a culture of fun content creation, encouraging employees and community members to leverage the studio
- Ability to edit and create strategic content for the channel
- Entrepreneurial mindset – strategize to grow the content studio by offering up for external use

TikTok Shop Commerce Management

In partnership with Director of PR/Social, support the day-to-day operations of the TikTok Shop storefront
Collaborate with marketing to optimize product pages, set-up product bundles and key campaigns
Support TikTok channel with internal taskforce team (IT, operations, marketing, customer care etc.) to monitor inventory levels, ensure products remain in stock, ensure product catalog accuracy and compliance with TikTok Shop policies
Manage and grow TikTok Shop affiliate and creator programs
- Identify, recruit, onboard, and manage TikTok Shop affiliate creator programs
- Utilize channel and affiliate dashboard to build relationships with TikTok Shop creators
- Set commission structures, affiliate and campaign incentives
- Monitor affiliate performance and optimize commission structures
- Coordinate product seeding and campaign execution of target/open collaborations within TikTok Shop affiliate dashboard
Develop strategies to increase GMV, conversion rate, average order value, and customer acquisition
Analyze sales trends and identify opportunities to improve performance
Collaborate with paid media and influencer marketing to maximize TikTok Shop impact
Troubleshoot operational issues and work with TikTok support as needed
Develop monthly, and quarterly reporting and presentations
- Report on key growth including but not limited to, follower growth, engagements, TikTok Shop sales, affiliate results, etc.
- Report on competitive landscape
- Track & synthesize ongoing trends to ensure we are best in class (in the retail sphere, beauty sphere, among direct competitors, etc.)
- Track sales and traffic for campaigns
Lead projects and scope launches of new social tools or opportunities

Key Performance Indicators (KPIs)

Brand Health Metrics, Sales, CPM, engagement, follower growth

Requirements

Education

Bachelor’s degree completed

Experience & Skills

At least 3-5 years of work experience; with experience in a Social Marketing role, specifically touching TikTok / Shop as an organic and commerce channel
Prior experience scaling TikTok Shop channels from early stages (in similar industries across the beauty lifestyle, or fashion space)
Personal social media expertise a plus
Must “live and love” TikTok as a channel – understand TikTok culture and ecommerce operations
Staying up to date on trends, best practices, and innovations is a must
Experience scaling a beauty brand on TikTok Shop
Existing network of TikTok creators and affiliates
Knowledge of beauty trends and consumer purchasing behavior
Qualitative and quantitative analytical skills mandatory, with an ability to forecast and report out number based KPIs
Must be able to function in fast-paced environment and juggle multiple responsibilitie
Proficient in Microsoft Office (Excel, Word, PowerPoint), Social Media Scheduling Tools & Google Analytics
Must have experience leveraging AI-powered tools
Must have a strong foundation and skillset in video editing and content creation
Excellent verbal, written and presentation skills
Strong organizational skills with the ability to define and meet project deadlines
Strong external partner / agency management skills required
Willing to work in a business development role while driving day to day business
Strong project management skills

What We Offer

Generous employee discount to use on all your favorite L’Occitane en Provence product

The compensation for this role is up to $70,000. Exact compensation will vary based on factors including but not limited to, experience, skills and geographical location. In addition to annual salary, the position is eligible for participation in a highly competitive bonus program.

L'Occitane en Provence offers a competitive compensation package and a comprehensive benefits package. L’Occitane en Provence is an equal opportunities employer. One way we act on this is by continuously fostering a more diverse and inclusive workplace and organizational culture. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive-minded individuals who embody our core behaviors — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability.

We welcome applications from people of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability statuses, and all other dimensions of diversity. Employment may be subject to verification of references and background check investigation.

If you believe your profile is a good match for this position, we invite you to apply even if you don’t fulfil every single listed qualification.

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About the Company

L'Occitane En Provence

Global premium beauty manufacturer and retailer

L’Occitane en Provence makes premium beauty and wellness products and sells them worldwide. Its products include skincare, body care, fragrances, and related wellness items made with natural ingredients sourced from Provence and other regions. The company controls product development from ingredient selection to finished goods and operates its own retail network as well as wholesale channels. Unlike some brands that rely on synthetic formulations or a single sales channel, L’Occitane emphasizes sustainable sourcing and responsible manufacturing practices, packaging choices, and social impact programs, aiming to minimize environmental footprint while delivering high-quality sensory experiences. Overall, its goal is to offer premium, sustainably produced beauty and wellness products to customers around the world while promoting environmental stewardship and social responsibility.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Manosque, France
Founded: 1976

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