L

L'Occitane En Provence

Global premium beauty manufacturer and retailer

TikTok Content & Social Commerce Associate

Full-TimeUpdated on 10/23/2026
$70k+ Bonus program
Mid, Senior
Bachelor's
New York, NY, USA
In PersonThe role manages an in-house photo studio in the NYC office.
Social MediaSocial Media Strategy & Management, Social Content Creation

About the job

Requirements
  • A completed bachelor's degree is required.
  • At least 3–5 years of work experience is required, including experience in a social marketing role involving TikTok or TikTok Shop as an organic and commerce channel.
  • Experience scaling TikTok Shop channels from early stages in beauty, lifestyle, or fashion industries is required.
  • Experience scaling a beauty brand on TikTok Shop is required.
  • An existing network of TikTok creators and affiliates is required.
  • Knowledge of beauty trends and consumer purchasing behavior is required.
  • Qualitative and quantitative analytical skills are required, including the ability to forecast and report numerical key performance indicators.
  • Proficiency in Microsoft Office (Excel, Word, and PowerPoint), social media scheduling tools, and Google Analytics is required.
  • Experience leveraging AI-powered tools is required.
  • A strong foundation and skill set in video editing and content creation are required.
  • Strong external partner and agency management skills are required.
  • Strong project management skills are required.
  • The candidate must be able to manage multiple responsibilities in a fast-paced environment.
  • The candidate must have strong verbal, written, and presentation skills, and be able to organize work and meet project deadlines.
  • The role requires working in business development while driving day-to-day business.
Responsibilities
  • Own the strategy, planning, and day-to-day management of the brand's organic TikTok channel.
  • Develop and maintain the brand's TikTok content calendar, partnering with public relations, influencer, and marketing teams on initiatives, priorities, seasonal campaigns, and cultural moments.
  • Manage content flow by scheduling and publishing posts, maintaining cadence, and optimizing organic content based on performance insights and audience behavior.
  • Operate scheduling and analytics tools, including Tribe and Olapic.
  • Evolve the brand's TikTok strategy to remain relevant to the market and platform trends while maintaining the brand voice.
  • Identify trending sounds, formats, hashtags, and conversations to increase organic reach and engagement.
  • Foster community engagement by responding to comments, interacting with creators, and encouraging user-generated content.
  • Monitor channel performance and report on views, engagement rate, follower growth, watch time, click-through rate, and traffic to TikTok Shop.
  • Test content formats and creative concepts to grow the audience and increase conversion from content to commerce.
  • Support user-generated content programming and creator strategies with public relations and influencer team members, and manage the user-generated content library and execution.
  • Collaborate with paid advertising, web, wholesale, email, and SMS channels to leverage content.
  • Collaborate with public relations, influencer, and digital media teams to amplify content, identify media-efficiency, integrated-media, and customer-experience opportunities for the acquisition roadmap, and iteratively test and improve the program.
  • Lead creation of an in-house photo studio in the New York City office, manage its equipment list with the content team, and own the studio schedule.
  • Lead social media content-creation strategy, encourage employees and community members to use the studio, create and edit strategic channel content, and grow the studio by offering it for external use.
  • Support day-to-day operations of the TikTok Shop storefront in partnership with the Director of Public Relations and Social.
  • Collaborate with marketing to optimize product pages and set up product bundles and key campaigns.
  • Coordinate with internal information technology, operations, marketing, and customer-care teams to monitor inventory, maintain product availability, ensure catalog accuracy, and comply with TikTok Shop policies.
  • Manage and grow TikTok Shop affiliate and creator programs by identifying, recruiting, onboarding, and managing creators; building creator relationships through channel and affiliate dashboards; setting commission structures and campaign incentives; monitoring affiliate performance and optimizing commissions; and coordinating product seeding and collaboration campaigns.
  • Develop strategies to increase gross merchandise value, conversion rate, average order value, and customer acquisition.
  • Analyze sales trends and identify performance-improvement opportunities.
  • Collaborate with paid media and influencer marketing teams to maximize TikTok Shop impact.
  • Troubleshoot operational issues and work with TikTok support as needed.
  • Develop monthly and quarterly reports and presentations covering follower growth, engagement, TikTok Shop sales, affiliate results, competitive landscape, ongoing retail and beauty trends, direct competitors, and campaign sales and traffic.
  • Lead projects and scope launches of new social tools or opportunities.
Desired Qualifications
  • Personal social media expertise is a plus.

About the company

L

L'Occitane En Provence

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L’Occitane en Provence makes premium beauty and wellness products and sells them worldwide. Its products include skincare, body care, fragrances, and related wellness items made with natural ingredients sourced from Provence and other regions. The company controls product development from ingredient selection to finished goods and operates its own retail network as well as wholesale channels. Unlike some brands that rely on synthetic formulations or a single sales channel, L’Occitane emphasizes sustainable sourcing and responsible manufacturing practices, packaging choices, and social impact programs, aiming to minimize environmental footprint while delivering high-quality sensory experiences. Overall, its goal is to offer premium, sustainably produced beauty and wellness products to customers around the world while promoting environmental stewardship and social responsibility.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Manosque, France

Founded

1976

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Simplify Jobs

Simplify's Take

What believers are saying

  • October 2026 travel-retail launches deepen face-care and body-care baskets across airports.
  • The Antalya Sol de Janeiro pop-up runs through April 2027, extending visibility.
  • Refillable hand-care relaunches and hotel partnerships broaden discovery beyond boutiques into everyday use.

What critics are saying

  • Travel retail concentration exposes L'Occitane to airport traffic swings and retailer bargaining power.
  • Sol de Janeiro now carries growth expectations; execution failures would hit group credibility quickly.
  • If Immortelle loses prestige versus clinical skincare rivals, the core face-care franchise weakens.

What makes L'Occitane En Provence unique

  • Immortelle research spans 25 years, powering the 2026 Divine Targeted Wrinkle Care franchise.
  • Haute-Provence storytelling and Crafting Life Ties give L'Occitane a distinct provenance moat.
  • Custom refillable pumps and apothecary-inspired packaging reinforce premium, tactile brand recognition.

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Benefits

  • Performance Bonus
  • Parental Leave
  • Employee Discount

Company News

Trend Hunter
Sep 25th, 2026
Rich body Oil formats.

Rich body Oil formats. L'Occitane is Launching a Karité Confort Shower Oil for the Holidays Published Sep 25, 2026 L'Occitane is adding an indulgent body-care format to its Holiday 2026 collection with the limited-edition Karité Confort Shower Oil, designed to bring added nourishment to seasonal shower routines. Priced at $39, the 8.4-fl.-oz. cleanser features the brand's returning velvet-oil texture and is formulated with shea butter to help nourish the skin while cleansing. The rich format transforms an everyday shower step into a more comforting experience, particularly as colder weather increases demand for products that help address seasonal dryness. The launch builds on the continued elevation of body care, as consumers increasingly expect products used in the shower to deliver skincare benefits rather than simply cleanse. For beauty brands, limited-edition textures and seasonal positioning can make familiar functional ingredients like shea butter feel more giftable and experiential during the holidays. What makes this trend stand out. * Elevated Shower Care - Everyday cleansing is being reframed as a skincare-rich ritual, creating space for premium formats that combine functional nourishment with sensory appeal. * Seasonal Skin Nourishment - Cold-weather body care demand supports richer textures and comforting ingredients that address dryness while reinforcing occasion-based purchasing. * Giftable Functional Beauty - Familiar ingredients such as shea butter gain renewed value when paired with limited-edition packaging, indulgent textures, and holiday storytelling. Sectors adopting this. * Beauty and Personal Care - Premium body-care launches are expanding beyond basic cleansing as brands integrate skincare benefits into routine shower products. * Luxury Retail - Limited-edition seasonal formats provide retailers with higher-value personal care offerings suited to gifting and experiential merchandising. * Bath and Body Products - Oil-based cleansers and rich textures are reshaping bath categories by blending efficacy, comfort, and sensorial indulgence. 30% Men 70% Women GENERATION * Gen Z * Gen Alpha * Millennial * Gen X Popularity

Alma Media
Sep 24th, 2026
ERBORIAN launches new Triple Care BB Milk in global duty-free.

ERBORIAN launches new Triple Care BB Milk in global duty-free. The new Erborian 3-in-1 skincare innovation combines serum, moisturiser and makeup-base benefits as the Korean skincare brand builds on its pioneering BB expertise. L'OCCITANE Group is introducing Erborian's new Triple Care BB Milk to global travel retail from 1 October, marking a new chapter in the Korean skincare brand's pioneering BB story. Launching across duty-free locations where Erborian is present, Triple Care BB Milk is a major skincare innovation designed to deliver the brand's signature 'baby skin' effect, skin that looks naturally smooth, plump and radiant. Bringing the BB universe to travellers The global travel retail launch will be supported by dedicated airport visibility and consumer engagement, including an animation across Madrid Airport Terminals 3 and 4 during October. The activation will spotlight Triple Care BB Milk alongside the iconic BB Crème, introducing travellers to Erborian's wider BB universe and its distinctive fusion of Korean skincare expertise and complexion-perfecting performance. Inspired by Korean beauty expertise and rituals, the milky texture brings together the benefits of three essential skincare steps in one product: it acts as a concentrated serum*, moisturises like a cream, and preps like a makeup base. The launch builds on Erborian's long-established expertise in hybrid beauty. Since 2009, the brand has played a pioneering role in bringing BB Cream to European consumers and its iconic BB Crème remains one of its key pillars. Today, one Erborian BB Cream is sold every 24 seconds** worldwide, while BB is the brand's third-largest franchise. Three steps, one skincare innovation At the heart of Triple Care BB Milk is a highly concentrated formula containing more than 20% active ingredients. These include Erborian's signature White Ginseng Complex, rich in compounds to smooth the appearance of wrinkles and fine lines; N-Acetyl Glucosamine (NAG), which boosts cellular renewal and helps refine skin texture and pores; Rice Peptides, which help strengthen the skin barrier and enhance radiance; and Hyaluronic Acid, helping to hydrate and immediately plump the skin. Triple Care BB Milk has a vegan formula***, is made with 90% ingredients of natural origin and is formulated without silicones. Its serum action is further supported by rapid-absorption technology, while moisturising ingredients help reinforce hydration and the skin barrier. The formula also creates a smooth, comfortable surface to help prepare the skin for makeup application. The result is a sensorial, Korean-inspired milky texture designed to simplify the beauty routine without compromising on skincare performance. Consumer and clinical testing underline the product's efficacy. From the first application, 100% say their skin is softer and intensely moisturized (1), while 94% say their skin is glowy(1). After seven days, 94% say their complexion looks more even (2). After 28 days, 100% say their skin is nourished and the appearance of pores is reduced, immediately revealing a fresh complexion and smoothed skin (3). Clinical scoring also demonstrated -33% dilated pores (4), +70% supple (4) and +47% radiance (4). Evelyne Ly-Wainer, Managing Director Global Travel Retail, L'OCCITANE Group, said: "Travel retail is an important discovery channel for Erborian, connecting the brand's Korean skincare expertise with consumers from around the world. Triple Care BB Milk, together with our iconic BB Crème, gives us an exciting opportunity to bring the Erborian BB universe to life for travellers in a fresh and engaging way." *Erborian serums. **Sell-in WW - 12 rolling months to July 2026. ***Formulated without animal origin ingredients. (1) Consumer test on 32 people immediately after application. (2) Consumer test on 33 people after 7 days. (3) Results proven by efficacy tests and/or consumer tests on 27 to 33 volunteers. (4) Clinical scoring on 29 to 33 people

Alma Media
Sep 24th, 2026
L'Occitane en Provence launches new Immortelle Divine lines in duty-free.

L'Occitane en Provence launches new Immortelle Divine lines in duty-free. L'Occitane en Provence is strengthening its face care offer in global travel retail with the launch of Divine Targeted Wrinkle Care, the latest addition to the Maison's Immortelle Divine collection. The new treatment also features Immortelle Super Extract, the key ingredient at the heart of the range's longevity efficacy. It will be available from October in selected travel retail doors. The expertly crafted formula of this precision treatment represents the latest evolution of the Maison's long-standing Immortelle expertise and introduces travellers to its 'Longevity by Nature' approach, inspired by the remarkable resilience of the Immortelle flower and more than 25 years of botanical research into its properties. For L'Occitane en Provence, longevity is not a story of individual optimisation, but of the ties that sustain life. At every level, vitality depends on connections - between cells, organisms, ecosystems, communities and the environments they inhabit. The Maison's 'Longevity by Nature' approach reflects this conviction: supporting longevity means nurturing the living ties that enable people and nature to thrive. Longevity by Nature At the heart of L'Occitane en Provence's Immortelle expertise is a flower renowned for its legendary longevity and its extraordinary ability to retain its structure and colour for years even after being picked. For more than 25 years, the Maison has studied the Immortelle flower and harnessed its beneficial botanical properties in the creation of its face care range. Research into Immortelle has helped shape L'Occitane en Provence's understanding of skin longevity, showing how its extracts can support the biological connections and essential functions that contribute to skin vitality. Immortelle Super Extract is at the heart of the new Divine Targeted Wrinkle Care treatment. Designed to complement the existing Divine skincare ritual, the new treatment offers an advanced synergy of ingredients for exceptional proven results. Created to deliver an instant filling effect, it targets five types of expression lines in a single gesture: forehead lines, frown lines, crow's feet, under-eye lines and nasolabial folds. Its formula combines Immortelle Super Extract, which helps smooth wrinkles and support natural collagen; Hexapeptide-8, a peptide that softens the appearance of expression lines; and Hyaluronic acid, providing an instant filling and plumping action. Efficacy testing demonstrated an immediate 44% blurring of fine lines and wrinkles after the first application. * After one month, clinical and efficacy testing also showed a visible evolution in skin depth, volume and texture. ** From skin longevity to life ties The new Divine Targeted Wrinkle Care treatment builds on L'Occitane en Provence's long-standing approach to skin vitality and longevity. Rather than focusing on age or isolated visible signs, the Maison considers the connections that enable skin to protect itself, recover and regenerate and maintain its balance over time. This thinking reflects L'Occitane en Provence's broader Crafting Life Ties mission, which seeks to strengthen connections between beauty, people and nature. Rooted in Haute-Provence, the Maison combines botanical expertise, advanced science and a long-standing commitment to the authentic terrain and communities behind its ingredients. As the Maison celebrates its 50th anniversary this year, this philosophy is helping shape its next chapter: bringing together cultures, sustainability and scientific expertise while exploring how beauty can contribute not only to living longer, but to enjoying a more fulfilling life. Melanie Laroche, Brand Director, L'Occitane en Provence, Global Travel Retail, said: "Travel retail gives us a unique opportunity to introduce consumers from around the world to L'Occitane en Provence's face care expertise. With Immortelle Super Extract at the heart of our new Divine Targeted Wrinkle Care treatment, we can share a vision of longevity rooted in both nature and science, while inviting travellers to discover the deeper story and connections behind one of the Maison's most iconic ingredients." *The immediate 44% reduction in the appearance of fine lines and wrinkles is based on an efficacy test conducted on 37 volunteers in France, with results measured immediately after first application. **Long-term results were assessed after one month through clinical scoring on a minimum of 32 volunteers for under-eye, forehead, glabellar, crow's feet and nasolabial fold wrinkles; and efficacy testing on a minimum of 36 volunteers for measurements relating to glabellar, crow's feet and under-eye wrinkles.

The Moodie Davitt Report
Sep 9th, 2026
L'Occitane en Provence sets sights on skin longevity with Divine Targeted Wrinkle Care launch.

L'Occitane en Provence sets sights on skin longevity with Divine Targeted Wrinkle Care launch. L'Occitane en Provence has expanded its skincare offer with Divine Targeted Wrinkle Care, the latest addition to its Immortelle Divine collection. It will roll out across selected travel retail doors from October. Building on more than 25 years of research into the Immortelle flower, the formula complements the existing Divine skincare ritual. It targets five types of expression lines: forehead lines, frown lines, crow's feet, under-eye lines and nasolabial folds. Divine Targeted Wrinkle Care combines Immortelle Super Extract, which L'Occitane claims to smooth wrinkles and support natural collagen, with Hexapeptide-8 to soften the appearance of expression lines. This is combined with hyaluronic acid to provide an instant filling and plumping effect. Immortelle Super Extract is a key ingredient across the Divine range. According to the brand, efficacy testing showed a 44% immediate blurring of fine lines and wrinkles following the first application. Clinical and efficacy testing after one month also demonstrated visible changes in skin depth, volume and texture. Longevity by Nature. The launch comes as L'Occitane en Provence marks its 50th anniversary in 2026. It builds on L'Occitane en Provence's long-standing research into Immortelle, a flower known for retaining its structure and colour long after being picked. This research has also informed the brand's 'Longevity by Nature' philosophy, which focuses on the biological connections and functions that contribute to skin vitality over time. Through Longevity by Nature, L'Occitane positions longevity not simply in terms of individual optimisation but through life-sustaining connections. The concept informs the company's broader Crafting Life Ties mission, which centres on strengthening connections between beauty, people and nature. This approach is rooted in Haute-Provence and combines botanical expertise and scientific research with a commitment to the landscapes and communities behind its ingredients. L'Occitane said its longevity philosophy will help shape the company's next chapter as it brings together scientific expertise, sustainability and cultural connections while exploring beauty's role in supporting a longer and more fulfilling life. L'Occitane en Provence Global Travel Retail Brand Director Melanie Laroche said, "Travel retail gives The Moodie Davitt Report a unique opportunity to introduce consumers from around the world to L'Occitane en Provence's face care expertise. "With Immortelle Super Extract at the heart of our new Divine Targeted Wrinkle Care treatment, we can share a vision of longevity rooted in both nature and science, while inviting travellers to discover the deeper story and connections behind one of the Maison's most iconic ingredients."

Retail Boss
Sep 4th, 2026
L'Occitane extends beauty Discovery into Hôtel Quintessence's guest experience.

L'Occitane extends beauty Discovery into Hôtel Quintessence's guest experience. L'Occitane en Provence's new amenity partnership puts the brand inside a luxury hotel stay on Lake Tremblant. Published: Sep 4, 2026 12:38 AM L'Occitane en Provence has announced a new amenity partnership with Hôtel Quintessence on Lake Tremblant in Canada, adding a hospitality setting to the brand's customer touchpoints. Select L'Occitane products are now part of the guest experience at the luxury retreat. The partnership places beauty within a stay rather than a conventional shopping trip. Guests encounter the products in the course of everyday routines, giving the brand an opportunity to be experienced before a customer makes a separate retail purchase. Hospitality as a Discovery Channel For a beauty business, hotel amenities can function differently from counter sampling. The setting gives guests time to use a product, while the property's own positioning supplies context for how the brand is presented. The relationship is therefore both a business-to-business supply arrangement and a potential introduction to consumers. That does not automatically make it a retail acquisition success. The path from trying an amenity to buying a full-size product depends on whether guests can identify what they used and easily find it again. Clear product information and consistent availability would be important links in that journey. The Details That Will Define Its Scale Its strategic relevance is narrower but tangible: L'Occitane has added a named luxury property where product experience can become part of the brand relationship... Members-only article Unlock the rest of this story. Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence. Used publicly if you comment. Retailboss Inc. encourage your real first name. RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Its reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy. * Since - 2011 * Audience - 50 Million+ * Coverage - Global Markets Its editorial stance Retailboss Inc. prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.