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Funding Societies | Modalku Group

Two-sided SME lending and payments platform

Marketing Executive

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeKuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaNo salary listedHybrid

About the Job

Requirements

  • A Bachelor’s Degree or Professional Degree in Business, Marketing, Mass Communication, or a related field.
  • At least 1 year of experience in marketing, preferably within financial services, investment, or SME financing, with strong marketing and business acumen in B2B and/or B2C.
  • Ability to adapt to changing priorities and take on expanded responsibilities in a fast-paced, high-growth environment.
  • Ability to work independently and proactively with a results-oriented, self-motivated approach.
  • Ability to work collaboratively with good interpersonal skills.
  • Strong planning, organisation, time management, and follow-through skills.
  • Experience identifying target audiences and devising campaigns that engage, inform, and motivate.
  • Experience optimising marketing and communications funnels.
  • Strong written and oral command of English and Bahasa Malaysia.
  • Proficiency in using AI-powered tools for content ideation, copywriting, creative development, campaign planning, and data summarisation to improve speed, creativity, and marketing effectiveness.

Responsibilities

  • Identify new opportunities and stay updated on market trends to boost brand and product growth in alignment with company objectives.
  • Plan, develop, implement, and coordinate marketing and communications strategies, events, and activities.
  • Develop campaigns from concept to deployment across marketing channels, including print, radio, email, digital, SMS, in-person, website, and social media.
  • Assist in building, expanding, and managing partnerships, overseeing partnership revenue generation, conversion planning, implementation, rollout, review, and improvement.
  • Identify key actions to manage the investor lifecycle program across acquisition, education, and retention, using market insights and recommendations for strategic planning, reviews, and improvement processes.
  • Collaborate with internal and external stakeholders to drive integrated communication strategies and end-to-end campaigns.
  • Set campaign key performance indicators and measurement metrics to measure campaign success and identify key learnings.
  • Adhere to regulatory requirements and processes.
  • Attend to ad hoc activities as required to meet business objectives.
  • Perform other responsibilities as assigned.

Desired Qualifications

  • Proficiency in Chinese is an added advantage.
  • Marketing experience within financial services, investment, or SME financing is preferred.

About the Company

Funding Societies | Modalku Group

Two-sided SME lending and payments platform

Funding Societies operates a digital finance platform for Southeast Asia's SMEs, connecting them with a pool of investors for debt funding. Its products include short-term options such as business term loans, invoice financing, revolving lines, and microloans, with fast approvals enabled by technology and alternative data like transactional and e-commerce data. The platform differentiates itself through a licensed regional footprint across Singapore, Indonesia, Malaysia, Thailand, and Vietnam and by expanding into payments and expense management after acquiring CardUp, building a broader ecosystem for funds flow and transactions. Its goal is to close the SME financing gap in Southeast Asia by providing accessible, data-driven credit and a connected payments ecosystem that supports business growth.

Company size
201-500
Company stage
Late Stage VC
Total funding
$600.7M
Headquarters
Singapore, Singapore
Founded
2015

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