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Exclusive: Primark's benefits package helps to uphold corporate values and culture. Employee Benefits Live 2026: Primark uses its benefits package to reinforce its corporate values and culture. In the closing keynote on day two of Employee Benefits Live, Lisa Buckley, head of global benefits at Primark, addressed delegates in a session titled 'Benefits don't create culture - but they shape it'. Buckley explained that while Primark's employees help to carry the culture in workplaces, the benefits package helps to shape it. The retailer's mantra is Every Person Impacts Culture (EPIC), which is repeated and displayed in every store and office. The organisation ensures benefits link back to its corporate values. For example, one of Primark's key values is caring, so the organisation promotes benefits such as its employee assistance programme (EAP) to support this. Primark aims to keep benefits simple, scalable and local. It launched a new benefits site and communications campaign to ensure all employees are aware of what is on offer. Feedback found that while they valued discounts and flexible-working patterns, they were not aware of the whole benefits package. Buckley explained that the campaign focused around putting information about all benefits in one place so employees can look through when they need to. It used imagery relating to the retailer's brown shopping bag to grab the attention of staff and demonstrate how benefits can be relevant to their own needs and life stages. Primark groups its benefits into six pillars of pay, future, health, travel, time and perks, but also into life moments, such as retirement, saving, growing a family and caring for someone. The campaign was shared through internal social networks and displays in all workplaces. Around 40% of employees have used the site since it was launched a few weeks ago. Buckley said: "It"s been really valuable, and we can even see take up in benefits that we've had for years, but that nobody's really focused on." In Ireland, Primark has been working on a communications campaign to inform staff about pensions auto-enrolment that came into effect in January 2026. This is mandatory for eligible employees and they have a choice of scheme between the Primark Pension Plan and the government's MyFutureFund, but the employer needed to make staff aware of their options. Buckley explained that in order to reach employees about the changes, it had to create a impactful communications. It created the colourful character of Nana who appeared on posters, information booklets and cards to grab the attention of staff and inform them about their pension choices. "We're very happy with that campaign, but it is all about trying to grab attention. It's a busy world out there, and people aren't sitting at desks. It's what we can do," said Buckley.

Primark US recalls allegedly defective water balloon pumps due to injury hazard. October 11, 2026 Primark US has announced a recall of its water balloon pumps after determining that the product can build excessive pressure during use, causing the pump to rupture. This defect creates a risk of physical injury to users and anyone nearby. The recall applies to water balloon pumps sold in blue and pink. The pumps are designed in the shape of a water bottle with a spray-style top. Product code 5252801 appears on the price tag attached to the back of the bottle. Contact The Ammons Law Firm for legal help involving dangerous and defective products. A product like this is often used at close range, sometimes by children or in crowded settings. When pressure builds and the container bursts, it can send pieces or water outward with force, putting the face and eyes directly at risk. Injuries to the eyes in situations like this can be serious, especially when they happen without warning. Products made for good, fun times should never put people in danger. The Ammons Law Firm helps those harmed by unsafe consumer goods and recalled items. Its product recall attorneys hold manufacturers accountable when dangerous products reach the public and cause preventable harm. If you or a loved one were injured by a defective or recalled product, contact The Ammons Law Firm for a free consultation. The Ammons Law Firm can review your case, explain your legal options, and help you pursue the accountability you deserve.