Programmatic Analyst

Marriott Media Expands Travel Media Network with new data. Marriott Media Expands Travel Media Network By combining Marriott's first-party insights and owned channels with premium offsite activation, Marriott Media is building a connected ecosystem that helps brands reach travelers from pre-trip planning to arrival and beyond. The latest expansion includes new partnerships and capabilities that further distinguish Marriott Media from traditional media networks and advance its vision to build the leading travel media network at scale.Marriott Media's new partnerships with FreeWheel, LiveRamp, Nexxen and Viant will give advertisers additional ways to connect their own customer data with Marriott's high-value traveler audiences and activate campaigns across premium video and omnichannel environments. The expanded partner ecosystem includes: * FreeWheel connects Marriott's travel audiences with advertisers buying premium streaming video and expanding their ability to reach high-value travelers at scale across trusted streaming environments. * LiveRamp extends Marriott's first-party data capabilities at scale, enabling brands to securely match their customer data with Marriott's to build custom audience segments and activate them across Marriott Media's owned and third-party marketplace inventory. * Nexxen enables advertisers to activate Marriott's high-value audiences across premium CTV and video inventory through both private marketplace and demand-side buys. * Viant strengthens household-level identity and omnichannel activation capabilities, enabling advertisers to reach Marriott's traveler audiences wherever they navigate in digital media. The expansion builds upon significant growth across Marriott Media's owned and operated channels. Over the past year, Marriott Media has expanded its direct sales offering by more than 50%, added eight new placements, including high-impact takeovers across Marriott Bonvoy's web and app and curated on-property experiential activations. Marriott Media has also grown its pre-set audience offering from eight segments at launch to 32 segments built on more than 500 attributes across travel behavior, spending patterns, passions and lifestyle attributes. Advertisers can activate directly or programmatically across onsite and offsite channels with full-funnel measurement.Guest Room Entertainment brings this expanded reach to life by integrating brand content directly into the in-room TV experience. The channel is particularly effective around citywide events, major meetings and sponsorship activations, helping brands connect with travelers when they are most engaged. In a recent takeover associated with a major business event, Marriott Media exceeded campaign delivery goals by 28% and generated more than 4 million impressions. Recent research further underscores the opportunity, with 75% of travelers reporting they are more open to discovery while traveling than in everyday life.Marriott Media will continue to strengthen its network extension and AI capabilities with existing partners including Koddi and The Trade Desk. Additional partnerships and platform capabilities are expected to be announced in the coming months. AdTech Edge is a leading digital publication covering the latest developments in advertising technology, AI-driven marketing, programmatic advertising, retail media, connected TV (CTV), data privacy, media buying, and digital advertising innovation.

Nexxen U launches 'Data for the Converged Media World,' building on program momentum and industry demand. Award-winning educational series helps media teams turn convergence into performance, leveraging expertise from Tastemade, Omnicom Media and A+E. NEW YORK, Sept. 22, 2026 (GLOBE NEWSWIRE) - Nexxen, the advertising technology platform powered by unique data and media, announced today a new module from its flagship education initiative, Nexxen U. The module - Data for the Converged Media World - is designed to demystify complicated data concepts for brands and media buyers navigating converged linear, Connected TV ("CTV") and digital video planning. First launched in January 2025, Nexxen U provides foundational training to media professionals, supporting them as they navigate the complexities of our converged industry, like siloed planning and disparate measurement frameworks. The program's first two modules - The Converged Landscape and Converged Media Planning and Activation - delivered course completion rates that exceeded typical benchmarks for industry training programs by +25%, featuring expert-led sessions from across the buy and sell sides. Given this success, Nexxen U won two Convergent TV Awards and was shortlisted at the Digiday Content Marketing Awards in 2026. "Nexxen U is an informative and thorough resource full of valuable context for the ever-changing space of video advertising, all provided in a concise and direct manner," said James Ferguson, SVP, Digital Solutions & Partnerships, Active International. "As linear and streaming continue to converge, Nexxen is providing the tools to ensure media planners and buyers are making informed decisions about where and how to place their ad dollars." Now, Data for the Converged Media World aims to translate data literacy into stronger converged campaign performance for students, with sessions taught by leaders at Tastemade, Omnicom Media and A+E. "The most effective buyers understand how data works on both sides of the transaction," said Joseph Lerner, VP, Programmatic, A+E Global Media. "Nexxen U helps buyers see how data works from the publisher's perspective, giving them the context to use audience signals more strategically and effectively across campaigns." "Marketers have access to more data than ever, but having data and knowing how to use it are two very different things," said Kristin Eardley, Head of Programmatic and Revenue Partnerships, Tastemade. "Nexxen U helps marketers better understand the signals behind their campaigns so they can reach the right audiences, make smarter decisions and ultimately drive better results." "Nexxen U was built to meet the moment, when more teams than ever are being asked to plan holistically across linear, streaming and digital," said Kara Puccinelli, Chief Commercial Officer, Nexxen. "This latest module is helping brands and buyers move beyond terminology and into application, so data can become a competitive advantage in how they build audiences, connect channels and prove outcomes." Data for the Converged Media World is available now on Nexxen U. About Nexxen Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform ("DSP") and supply-side platform ("SSP"), with the Nexxen Data Platform at its core, we meet the demands of today's converging media landscape with exclusive audience intelligence, automation and expertise. Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and is traded on Nasdaq (NEXN). For more information, please visit nexxen.com. Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as "anticipates," "believes," "expects," "intends," "may," "can," "will," "estimates," and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen U courses as well as any benefits associated with any of the Nexxen U courses or Nexxen's products and platforms. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen's actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global and local economic and geopolitical forces and unrest, including the war involving the United States, Israel and Iran, the war and hostilities involving Israel, Hamas, Hezbollah, and Yemen and the Ukraine/Russia war, and how those conditions may adversely impact Nexxen's business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company's most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (SEC.gov) on March 4, 2026. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Scale Marketing expands partnership with nexxen. Independent agency pairs Nexxen's enterprise DSP capabilities with flexible platform access to drive cross-channel performance and increase working media for major brands. NEW YORK, Sept. 09, 2026 (GLOBE NEWSWIRE) - Nexxen, the advertising technology platform powered by unique data and media, today announced an expanded partnership with Scale Marketing ("Scale"), an independent, full-service agency based in Chicago. Leveraging Nexxen's unified platform and enterprise demand-side platform ("DSP") capabilities, Scale has successfully run high-stakes campaigns for major brands, directing more of their budgets toward working media. For independent agencies managing national brands, the ability to operate with the sophistication of a holding company while preserving the agility of a boutique team has become a genuine competitive advantage. With Nexxen DSP, Scale's team has gained a more holistic view of campaign strategy and execution, buoyed by Nexxen's data and media expertise. For example, for one of Scale's clients - a large, national home service business which aimed to drive measurable lower-funnel outcomes, such as booked consultation appointments - Nexxen's full tech stack ensured a greater share of the home service business' media investment was directly supporting its audience goals. "Nexxen gives our team the scale and sophistication of an enterprise DSP, while its unified DSP/SSP architecture enables direct access to premium media so we can operate more efficiently, from audience strategy through activation," said Blake Hochberger, Partner, Scale Marketing. "Just as important, the Nexxen team has been nimble and accommodating, helping us make more of our clients' budgets work harder across channels." "Scale came to us with a clear sense of how they wanted to operate, and our role was to make sure the partnership fit their needs, not the other way around," said Michael Lewis, VP, Enterprise Sales, Nexxen. "Nexxen has an extensive suite of solutions, but the way these solutions are deployed should be shaped by the people who know their clients best. What our unified platform was built to enable - and what Scale has leaned into - is a model in which technology works in the background, so more of the budget can work in market." About Nexxen Nexxen is the advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform ("DSP") and supply-side platform ("SSP"), with the Nexxen Data Platform at its core, we meet the demands of today's converging media landscape with exclusive audience intelligence, automation and expertise. Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and is traded on Nasdaq (NEXN). For more information, please visit nexxen.com. Press contact: Genevieve Wheeler, Director, Communications, Nexxen [email protected] Forward-Looking Statements This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as "anticipates," "believes," "expects," "intends," "may," "can," "will," "estimates," and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the Nexxen DSP and any benefits or insights associated with any of Nexxen's products and platforms. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen's actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global and local economic and geopolitical forces and unrest, including the war involving the United States, Israel and Iran, the war and hostilities involving Israel, Hamas, Hezbollah, and Yemen and the Ukraine/Russia war, and how those conditions may adversely impact Nexxen's business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company's most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (http://SEC.gov) on March 4, 2026. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.