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Fresh product, strong buying set tone for Casual Market Atlanta. July 29, 2026 Jennifer Bringle is editor-in-chief of Casual News Now. She has... ATLANTA - Heading into the July edition of Casual Market Atlanta, many in the industry weren't sure what to expect. The show shifted a week later because of the FIFA World Cup games held in Atlanta, setting it apart from the summer Atlanta Market, which was held in June. But throughout AmericasMart showrooms, manufacturers reported solid buying from attendees. "It was good, actually - we were pleasantly surprised because I didn't know what would happen because of FIFA and maybe people would think there's too much going on, plus the gala is in September," said Benjamin Ma, CEO, Treasure Garden. "But we were really packed on Tuesday and we were also quite busy on Wednesday, so that's a good thing." Several exhibitors reported slower showroom traffic, but more quality visitors who were ready to buy. "We've been busy," said Lisa Dominy, Polywood. "Not as many new people, but it's been a really good show." Regan Wilcox, director of marketing at Berlin Gardens, reported similar traffic in their showroom during market. "We were pleasantly surprised," she said. "Mornings were a little slower and then it picked up around noon. We're really happy with market." Innovative intros Buyers at Casual Market Atlanta had plenty to see in the showrooms, as manufacturers brought a range of distinctive new product launches to the show. Polywood entered a new material category this market with the launch of its woven seating line. "This is our biggest launch for the show, so we now have mixed materials," Dominy said. "It comes in several different collections, high-back, low-back." Tropitone also celebrated a big launch this market, rolling out a new table program that includes 10 new finishes ranging from various stone looks to even a burlwood design created through a sublimation process. "There are different ways to do sublimation, but we're using the European standard," said Frank Verna, president, Tropitone. "Essentially we take a sheet of aluminum, coat it with a proprietary powder coat and put it into a tray with a dye film that is heated, sublimating the dye into the powder coat." Verna said this ensures durability while also streamlining the process so that additional cost-adding steps aren't needed. The line is available in five different top styles and five different base options. OW Lee introduced its new EverLee poly lumber material for furniture details such as the arms of the Harbour collection, tabletops and firepits. EverLee offers the look of wood without rotting, splintering or upkeep. The material is available in three finishes - Birchwood, Coastal Grey and Brazilian Walnut. Castelle launched several collections this market, including the standout Nosara, named for a city in Costa Rica. The collection features soft, curved lines created with rounded extrusions and a low profile that give it a sleek, contemporary look. "On a chaise, a lot of times it just cuts off at the bottom and doesn't look finished, but because of these soft, grounded angles, it just seamlessly rolls into the grounded extrusion on the bottom," said Stephanie Pereira, vice president of sales, Castelle. "It gives the chaise a very finished look that Castelle is known for." Mallin gave buyers a new option this market with its first-ever ready-to-assemble collections. Perry Solomon, senior vice president of residential sales for Mallin and sister company Woodard, said the lines are in response to the growing cost of freight coupled with tariff pressure. "We took the right approach by not reducing the quality - you're not going to get this look from anyone else and it's still a value," he said. "You cannot tell they're ready-to-assemble, and the freight factor is amazing." New spaces and faces Along with bringing its largest product introduction in years to market, Sunset West also opened a new showroom dedicated to its Margaritaville licensed line. The space featured a range of coastal-inspired looks from the collection launched with parent company Hooker in October. In addition to Margaritaville, Sunset West's introductions included everything from the contemporary Encinitas with rounded frames and sintered stone tabletops at an accessible price point to the handwoven Vento with warm teak frames and all-weather rope detailing. Skyline Design marked its first Casual Market since being acquired by Voolcan Group. The company brought new designs from Voolcan's high-end SKLD division, including woven seating featuring a distinctive design approach. "This is all handwoven, and what's amazing is you'll never see an end or beginning of the weave - it goes up inside the metal frame and is then hooked over and brought back down," said Perry Catanese, Skyline Design sales. "It's two really long reeds meticulously handwoven." Catanese said this has been a great year business-wise for Skyline, with the infusion of capital from the acquisition and strong demand from the high-end and hospitality markets, which Voolcan specializes in. "They do resorts and hotels everywhere," Catanese said. "Hospitality is huge for them." While American Eco-Living has had a space at Casual Market for a couple of years, the buzz in the showroom this market was unmistakable, thanks to new president and casual industry veteran Andy Sokol. Sokol took the reins of the company's North American operation earlier this year, and he's spent the past few months assembling a sales team and preparing the company to make a splash at market with new products. "We took everything out of the showroom and brought in 30 new collections," he said. "We had so much new stuff that we took a second showroom upstairs. We really had a makeover in merchandise and cut a couple of reps because I didn't want anybody repping multiple lines. And our line is so broad that our reps will have a full bag with just our product assortment." Sokol said he tapped sales reps working in the indoor market, with the strategy of expanding American Eco-Living's reach into full-line furniture retail. "Until I came in, most of the customers were patio specialty stores. We love patio specialty stores and want to help them be successful," he said. "But we'd never sold furniture stores, so I think we'll be a major player in that channel. And we're also talking to mass market because we can make the most expensive, beautiful patio furniture you've ever seen, but we also can make a lower-priced Adirondack chairs and a variety of entry-level furniture sets." Sokol credited American Eco-Living's factories in China and the Philippines for having the capability to produce furnishings that can hit a range of price points. And he said the company is dedicated to protecting its brick-and-mortar retailers while also having a presence online. "We're going to have select distribution so people can make money without worrying about what they're going to see on the internet," he said. "That's the advantage of doing business with us. We're very selective, and if we put something out at the mass level, it's going to be totally different than what you see in our showroom in Atlanta."

LaPlaya Beach & Golf Resort splashes into summer with Draper James and POLYWOOD partnership. Jul 24, 2026, 14:51 ET New, Seasonal 'Après Sea' Program Celebrates Refined Leisure with Curated Spaces and Southern Charm NAPLES, Fla., July 24, 2026 /PRNewswire/ - LaPlaya Beach & Golf Resort, managed by Noble House Hotels & Resorts, today announced the debut of 'Après Sea,' an exclusive seasonal partnership with Draper James, founded by Reese Witherspoon and POLYWOOD, the leader in sustainable outdoor living, celebrating the moments that unfold after sun-drenched beach days. Taking place July 25 through October 25, the immersive experience weaves together the Draper James by POLYWOOD collection, refined coastal hospitality through food, beverage and wellness experiences, along with thoughtfully curated spaces that redefine leisurely seaside living with Southern charm. "At LaPlaya, we believe that lasting memories are built in moments of genuine connection," said Marina Serret, Area Director of Sales and Marketing at LaPlaya Beach & Golf Resort. "This partnership with both Draper James and POLYWOOD reflects that philosophy. We're confident that the spaces we've created are more than just places where our guests will relax in style; they're where guests pause to reflect on the day's treasured moments." On property at LaPlaya Beach & Golf Resort, the spaces deliver distinct areas of gathering. The Gulf Lawn invites elevated social gatherings featuring the Draper James by POLYWOOD Savannah 3-Piece Rocking Chair Sets, Savannah 4-Piece Deep Seating Sets with Sofa and the Savannah Kids 5-Piece Dining Sets complete with a branded food and beverage service available 11 a.m. to 10 p.m. Sunday to Thursday and 11 a.m. to 11 p.m. Friday and Saturday, including Southern-inspired bites, sophisticated libations, along with a curated kids activity station, against a scenic backdrop of Gulf views. Giving a nod to Draper James' iconic style, the SpaTerre Veranda is accessorized with hydrangeas and showcases POLYWOOD's Savannah 3-Piece Rocking Chair Sets and Savannah 4-Piece Deep Seating Set with Loveseat. The space is inspired by the Tea Forté x Draper James collection's Lemon Sunshine tea, with artisanal iced pours of the tea available at select times throughout the partnership. Inside SpaTerre, a trio of Lemon Sunshine wellness treatments, including a facial, massage and soaking tub experience, channel the tea's bright citrus notes for a rejuvenating escape. Throughout both spaces, every detail, from the furnishings to the programming and design, has been dreamt up to elevate how guests and Naples locals can experience true leisure by the sea. "The Draper James by POLYWOOD collection was designed to bring together timeless Southern style and enduring outdoor performance, making LaPlaya Beach & Golf Resort an ideal setting to bring that vision to life," said Scott Miller, SVP of Commercial & Hospitality Sales at POLYWOOD. "With our shared appreciation for quality, hospitality, and creating welcoming outdoor spaces, our furnishings are a natural complement to LaPlaya's coastal luxury. Engineered to withstand intense sun, coastal rain, and the demands of high-traffic resort environments, POLYWOOD furniture delivers the lasting durability, comfort, and style that guests can experience during their stay - and enjoy in their own outdoor spaces for decades to come." Backed by a 20-year lumber warranty, the Draper James by POLYWOOD collection is a line of sustainably crafted outdoor furnishings that blend Draper James' signature cheerful aesthetic with POLYWOOD's commitment to comfort, durability, and American-made excellence. Crafted from proprietary, all-weather lumber, each piece of outdoor furniture features POLYWOOD's Solidcore(TM) durability and ClimateTuff(TM) materials, ensuring the furniture resists fading, splintering, rot, cracking, chipping, and peeling while remaining year-round outdoor-ready and easy to maintain. Available in 13 colors across 3 finishes, including POLYWOOD's new Select(TM) lumber, with 42 performance fabric options, the Draper James by POLYWOOD collection offers classic styles across dining, deep seating, front porch, chaise lounges, and kids' furniture. To celebrate the partnership debut, Draper James will operate a pop-up shop on property at LaPlaya Beach & Golf Resort throughout the duration of the activation, offering guests the chance to shop exclusive finds within a curated summer collection hand-picked for this collaboration. "The most meaningful partnerships enable a brand to move beyond product and create experiences that people remember fondly," said Jeannie Yoo, CEO of Draper James. "Our collaboration with POLYWOOD reflects a shared appreciation for sustainability, craftsmanship, and inviting spaces where people want to gather. Bringing that ethos to life through Après Sea at LaPlaya extends the Draper James lifestyle beyond the home and into an immersive hospitality experience. It's a natural expression of our brand values and our commitment to creating moments rooted in warmth, connection, and Southern hospitality." The Après Sea experience will be available daily at LaPlaya Beach & Golf Resort July 25 through Oct. 25, 2026. To learn more and book a reservation, please visit www.laplayaresort.com/draperjamespolywood. Follow along @LaPlayaNaples, @DraperJames @POLYWOOD. MEDIA CONTACT Janie Henker The Zimmerman Agency [email protected] SOURCE LaPlaya Beach & Golf Resort

LaPlaya teams with Draper James & POLYWOOD for 'après Sea' Leisure meets luxury at LaPlaya. When talking about partnerships that really come together, LaPlaya Beach & Golf Resort's new seasonal 'Après Sea' program is one to watch. Kicking off this summer, it dives into an alliance with Draper James and POLYWOOD, blending Southern charm with sustainable luxury from July 25 to October 25, 2026. It's not just about lounging by the seaside but doing it in a style that's thoughtful both in design and experience. The heart of 'après Sea' This isn't a simple beachside siesta Investors Hangout, LLC is talking about. The resort's Gulf Lawn transforms into a canvas of style, featuring the Draper James by POLYWOOD collection. You've got rocking chairs, deep seating sets, and kids' dining spaces setting the scene. They've got Southern-inspired bites and sophisticated drinks, running full throttle through the week. They're crafting moments folks will be chattering about long after the last sunset. Marina Serret over at LaPlaya emphasizes building genuine connections, "We're confident that the spaces we've created are more than just places where our guests will relax in style; they're where guests pause to reflect on the day's treasured moments." With the right setup, that reflection comes easy. Sustainability and style: A winning combo. Scott Miller from POLYWOOD chimes in on their resilient furniture, made to handle whatever the coastal elements throw at them. With a hefty 20-year lumber warranty, these pieces come with a promise of longevity and style. They're crafted from materials like POLYWOOD's Solidcore(TM) durability, which laughs in the face of coastal rain and heavy foot traffic. "Our furnishings are a natural complement to LaPlaya's coastal luxury. Engineered to withstand intense sun, coastal rain, and the demands of high-traffic resort environments," says Scott Miller. The POLYWOOD collection carries a signature Southern aesthetic and is a bona fide headline in sustainability, blending quality craftsmanship with durability. It's about style that's not here to just impress today but to stick around for decades. Beyond the Beach: an immersive experience. Take this immersive experience further - into the SpaTerre Veranda, expect a nod to Draper James' distinct style with unique furnishings and hydrangea-laden spaces. Not to mention, they've cooked up an array of wellness treatments basking in the bright notes of Lemon Sunshine tea. It's designed not just for relaxation but a way to engage all senses. Jeannie Yoo, CEO of Draper James, isn't just selling style; she's selling a story. "The most meaningful partnerships enable a brand to move beyond product and create experiences that people remember fondly," she notes. Capturing Southern hospitality. This partnership is putting its money where its mouth is - literally - with a pop-up Draper James shop offering exclusive wares for guests. It's the kind of move that brings Southern hospitality to life, right there on the sandy shores. LaPlaya's move to intertwine guest experience with thoughtful partnerships demonstrates a keen understanding of luxury hospitality, offering something more than a simple getaway. It transforms leisure time into a narrative of connection and shared quality. Seasonal rhapsody. This summer collaboration promises to showcase what happens when craftsmanship meets hospitality. It's where playful Southern elegance joins forces with outdoorsy resilience, crafting a rare symphony of experience you won't find just anywhere. And there it is - a summer event elevated by partnerships that understand the beauty in details.