FitOn Health runs a digital wellness platform that offers on-demand fitness classes, personalized meal plans with 500+ exclusive recipes, and guided meditations through a mobile app. It uses a subscription model with free and premium tiers, earning revenue from subscriptions and brand partnerships. Users access workouts across categories like cardio, yoga, strength training, and Pilates, plus meal planning tools and mindfulness content, with progress tracking and social features for challenges and peer motivation. What sets it apart is the combination of fitness, nutrition, and mental wellness in one app along with social elements that let users connect with friends and share progress. The company’s goal is to help people achieve their fitness and overall health goals and sustain healthier habits over time.
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$73.5M
Headquarters
West Hollywood, California
Founded
2018
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