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SharkNinja

Designs household appliances for everyday tasks

Vice President Global Social Media

Social Media Strategy & ManagementConfirmed live in the last 24 hours
Full-time$285k - $345k /yr

About the Job

Requirements

  • At least 10 years of experience in social media or digital marketing, including at least 4 years in a leadership capacity.
  • Agency-side experience is required.
  • Deep influencer and creator marketing experience is required, including ownership of large-scale budgets.
  • Demonstrated success managing multi-million-dollar creator budgets, agency partners, and creator platforms or systems such as CreatorIQ, ShopMy, and AWIN.
  • A proven track record of scaling branded social content and achieving measurable commercial impact.
  • Experience managing teams across US and Canada markets.
  • Strong cross-functional influence skills and comfort operating in matrixed organizational structures.

Responsibilities

  • Own the North America social content calendar and channel strategy across TikTok, Instagram, YouTube, Facebook, X, and Pinterest.
  • Lead and develop a regional team spanning content, community, and channel management across the US and Canada.
  • Own a multi-million-dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems and tools.
  • Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to new product development launches.
  • Serve as regional lead for Social Signal Engine workstreams: viral post velocity, full-funnel activation, and creative and influencer performance.
  • Manage regional crisis response and social listening in partnership with global Analytics.
  • Build and defend clear operating boundaries with adjacent functions, including direct-to-consumer, public relations, and Marketing, to protect craft specialization and avoid diluted ownership.
  • Report regional performance and investment recommendations to the SVP, Global Social.

Desired Qualifications

  • Large, social-first brand experience is strongly preferred.
  • A background in consumer packaged goods, direct-to-consumer, or consumer electronics is preferred.

About the Company

SharkNinja

Designs household appliances for everyday tasks

SharkNinja designs household appliances for consumers, combining Shark cleaning and beauty products with Ninja kitchen equipment. Shark's range includes vacuums, hair styling tools and air purifiers, while Ninja sells blenders, air fryers and coffee machines. Its engineers develop products and oversee quality testing, while outside suppliers assemble the appliances, which the company sells through retailers, distributors and its own websites. Customers use the appliances for tasks from cleaning floors and styling hair to preparing meals and making frozen desserts. Its operating roots date to 1994 in Montreal, and its global headquarters is in Needham, Massachusetts.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Needham, MA
Founded
1994

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