What Roots does: Roots pools money from individual investors to buy and manage residential rental properties, creating a simple, turnkey real estate investment with a social mission. How its product works: Investors contribute capital, Roots acquires rental homes, handles property management and leasing, and earns returns from ongoing rent payments plus property value appreciation, distributing profits to investors over time. How it differs from competitors: It pairs financial returns with a social impact, offering a hassle-free, community-focused real estate investment aimed at helping renters while building wealth for investors, targeting individuals who lack time, expertise, or large capital to invest directly in properties. What the goal is: to provide reliable long-term financial growth for investors while improving housing outcomes for renters, creating a win-win investment that benefits both sides.
Company Size
51-200
Company Stage
Seed
Total Funding
$2M
Headquarters
Atlanta, Georgia
Founded
2021
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