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Octopus Legacy

Online estate planning and bereavement services

Customer Success Specialist

Full-Time
No salary listed
Entry
London, UK
In PersonUp to 4 weeks of remote work per year is allowed.
Customer Experience & SupportCustomer Success

About the job

Requirements
  • Experience in sales, customer service, estate planning or other advisory roles
  • Target-driven and commercially aware, with a desire to help customers choose what’s right for them
  • Resilient and adaptable, with an ability to stay calm in high-pressure situations
  • Organised, attentive to detail, and comfortable managing multiple priorities
  • Proactive and solutions-focused, always thinking about how to make things better
  • Confident using CRM tools and technology
  • A compassionate communicator who builds trust easily - especially when conversations are tough
Responsibilities
  • Be the first point of contact for customers via phone, email, and chat - guiding them with clarity, warmth, and confidence
  • Understand customer needs and recommend the right estate planning products and services
  • Lead consultations, explain options clearly, and help customers make informed decisions
  • Own the customer journey end-to-end - from initial enquiry to booking and document delivery - ensuring a seamless experience
  • Hit and exceed personal and team targets for engagement, conversion, and customer satisfaction
  • Keep accurate and confidential customer records
  • Share insights and ideas to improve processes, resources, and the overall customer experience
  • Collaborate across teams to drive efficiency and elevate service
  • Bring energy, initiative, and a problem-solving mindset to help the team grow and succeed
Desired Qualifications
  • A team player who leads with kindness and genuinely cares about doing meaningful work

About the company

Octopus Legacy offers estate planning and bereavement support in the UK, combining online will writing, Lasting Power of Attorney forms, life insurance, probate services, and bereavement resources on a single platform. It works through direct-to-consumer channels and partnerships with charities, employers, and funeral directors; its will-writing product is subscription-based with unlimited updates, and users can store digital memories in a digital vault alongside legal documents. The company differentiates itself by providing a holistic, customer-focused platform that covers legal, financial, and emotional planning, backed by strategic acquisitions and Octopus Group capital to scale. Its goal is to simplify and consolidate the fragmented death-planning market into an accessible, end-to-end solution for end-of-life planning and legacy management.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2018

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Simplify's Take

What believers are saying

  • Octopus Legacy treble-sized to 57 staff by January 2025, signaling rapid operating momentum.
  • The NewLaw team acquisition boosted probate capacity and expanded Octopus Legal Services by roughly one-third.
  • Octopus Group's 2022 investment funded scaling, acquisitions, and a trusted Octopus consumer-brand halo.

What critics are saying

  • Legal Futures said Octopus will grow probate 1,000% without adding frontline legal hires, straining quality.
  • Shoosmiths transferred no staff, forcing Octopus to absorb files while retraining and onboarding alone.
  • Death-planning is fragmented and trust-sensitive; one service failure would damage referrals and employer partnerships fast.

What makes Octopus Legacy unique

  • Octopus Legal Services launched in January 2025, bringing probate inside an SRA-regulated ABS.
  • WSL Will Writing added 300,000 clients, making Octopus Legacy Britain's second-largest estate planner.
  • Shoosmiths' 2026 will-bank acquisition deepens regulated scale and strengthens its consumer brand.

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Benefits

Health Insurance

Pension scheme

Family Planning Benefits

Fertility Treatment Support

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Hybrid Work Options

Remote Work Options

Unlimited Paid Time Off

Paid Vacation

Paid Holidays

Parental Leave

Wellness Program

Mental Health Support

Gym Membership

Cycle to Work Scheme

Home Office Stipend

Phone/Internet Stipend

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Adoption Assistance

Childcare Support

Meal Benefits

Growth & Insights and Company News

Headcount

6 month growth

24%

1 year growth

24%

2 year growth

24%
Today's Media
Apr 24th, 2026
Octopus Legacy acquires Shoosmiths will bank in push to become UK's largest estate planner

Octopus Legacy has acquired the will bank of Top 100 law firm Shoosmiths, strengthening its position in regulated estate planning. The deal follows Octopus Legacy's acquisition of WSL Will Writing in the past 18 months, which brought over 300,000 clients and positioned it as the UK's second-largest estate planning firm. Sam Grice, founder and CEO of Octopus Legacy, called the acquisition "an important milestone" and testament to the company's growth within the regulated space. The firm aims to become the largest private client firm in the country whilst modernising estate planning services. For Shoosmiths, the transfer aligns with its strategy of focusing on core practice areas, following previous sales of its private client team to Rothley's and personal injury business to Fletchers.