Video Editor
About the job
- Demonstrate TikTok-native editing instincts, including identifying strong hooks in raw footage and building edits toward them.
- Turn around multiple video cuts quickly while maintaining quality.
- Review performance results and apply them to subsequent edits.
- Have experience using AI tools such as ElevenLabs or equivalent for dubbing and lip-sync workflows.
- Understand the hook, body, and call-to-action structure and edit to individual modules.
- Work autonomously by interpreting briefs, asking necessary questions, and delivering work without repeated follow-up.
- Edit raw creator footage into polished, script-accurate user-generated-content advertisements while maintaining a platform-first native feel for TikTok.
- Review ad results and iterate cuts based on data, including swapping hooks, recutting bodies, and testing new calls to action.
- Repurpose winning assets into new variants by combining hooks and bodies from different ads and building a modular library for testing.
- Use artificial-intelligence tools to localize and dub creator content across languages, apply AI voice-overs, and use lip-sync workflows at scale.
About the company
Shook is an AI-powered platform that helps brands scale short-video ad production and improve performance across platforms like TikTok. It combines people, data, and automation in an end-to-end workflow from production to measurement and iteration. The platform is tailored for short-video ads, with an official TikTok Marketing Partner status and adoption by global brands, enabling scalable output and data-driven optimization. The goal is to help brands efficiently produce high-performing short-video ads at scale, reducing acquisition costs and accelerating growth across social platforms.
Company Size
11-50
Company Stage
Early VC
Total Funding
$2.4M
Headquarters
Helsinki, Finland
Founded
2021
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Simplify's Take
What believers are saying
- Shook raised €2.5M in November 2025 from Vesna Capital, SANDS, and angels.
- Leadership added Lisa Haskins from Vidmob in November 2025, strengthening creative-data execution.
- Shook’s site in 2026 markets a full Creative OS, signaling product expansion beyond services.
What critics are saying
- Shook’s model depends on TikTok APIs and partner access, which TikTok can change quickly.
- A €2.5M round in November 2025 limits runway against well-funded creative-tech rivals.
- Shook lacks visible 2026 customer wins, making enterprise churn a direct revenue risk.
What makes Shook unique
- TikTok named Shook a Marketing Partner in January 2023, validating its video-production niche.
- Shook combines creators, AI, and performance data into one Creative OS.
- Shook’s modular UGC workflow turns briefs, scenes, and iteration into repeatable production.
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Benefits
- Remote Work Options
- Flexible Work Hours