Head of Product Marketing
Novig
Head of Product Marketing
Novig
Sports betting platform using exchange model
$200k – $240k • meaningful equity
Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.
With Novig recently becoming a CFTC-designated market — the fastest designation of its kind in US history— we're bringing the prediction market built for sports fans nationwide.
We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.
As our Head of Product Marketing, you’ll own the story behind Novig: what we say, who hears it, and why they join. You’ll set positioning for a category most fans are still figuring out. You’ll run go-to-market for every release, building and branding the promotions that bring fans in and keep them trading, and lead our Lifecycle Marketing team. You’ll sit with Product, Analytics, and Brand where launches get decided.
You own the product narrative. You set Novig’s positioning and messaging, and you can explain a prediction market to someone who’s never traded one.
You lead every launch. You take each release from plan to post-launch read-out, and you know what worked and why.
You build promotions that move numbers. You design offers that drive acquisition and engagement, and you understand the incentive economics underneath them.
You lead Lifecycle Marketing. You manage the team across email, push, in-app, and SMS, and you make every marketer on it better.
You test constantly. You run A/B tests across messaging, promotions, and lifecycle. You know when a lift is real, and you act on it.
You keep everyone on one story. You partner with Product, Analytics, and Brand on every launch. Customer Experience knows every promotion, feature, and incentive before it goes live.
You have 5+ years owning product marketing or lifecycle at a high-growth consumer company, ideally in sports betting, fantasy, fintech, or trading.
You know sports fans cold. You’ve also marketed to retail traders or investors.
You write sharply. You skip the jargon and sell the benefit, not the feature.
“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”
“The people! They're smart, thoughtful, fun to work with and passionate about their craft.”
“I'm having the most fun I've had in my entire career.”
If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.
Our work is tied to live sports - that means potential nights, weekends, and pressure included.
If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.
$200k – $240k base, benchmarked at top-tier tech companies
Meaningful equity for every employee, regardless of role
100% health premiums covered
99% dental & vision covered
401(k) with 4% company match
HSA + $1,080 annual company contribution
$50/monthly company contribution to employee transit
$27/day lunch stipend when working from our NYC office
$35/day dinner stipend when working from the NYC office after 6:30pm
Union Square, NYC
Novig is a sports betting platform that plans to operate as an exchange, letting bettors set their own odds and removing the house edge by charging only the biggest winners rather than all users. In the near term, it functions as an Internet sports betting operator and internal market maker, generating revenue until it can transition to a full exchange model once regulatory approval is in place. Its app in Colorado is commission-free, and it has partnerships like Intelitics, while it uses security infrastructure trusted by top trading firms to protect user data, bets, and payments. The company aims to democratize betting, expand beyond conventional bookmakers, and move to a fully regulated exchange where winnings are not capped by house margins and where fees target only top winners.
Explore more opportunities at Novig