Vice President of PDAC Marketing - Marketing, PDAC

The Opportunity:

The Vice President, PDAC Marketing will report directly to the SVP, US Field and Marketing.  This executive marketing will be responsible for leading the development and delivery of Revolution Medicine’s strategic brand plans for the company’s lead RAS programs in preparation for anticipated launches.  You will be responsible for building a team to support expanding marketing needs.

The Vice President of PDAC Marketing will be responsible for setting and characterizing winning product/ portfolio strategies (National and Regional) and leading the PDAC marketing team related to developing and executing omnichannel tactical portfolio and brand plans to establish a successful launch trajectory. 

Strategies will be developed based on comprehensive market knowledge and competitive research, both quantitative and qualitative and expert level knowledge of the market.

Regional assessments and differences will be critical in understanding the needs of local communities and will recommendations and strategic plans.  In addition to home office marketers, you will partner closely with the team of field -based marketers responsible for Insights and Advocacy

This role will be responsible for leading and developing a team of marketers, collaborating across the enterprise to ensure cross tumor, portfolio and pipeline considerations are incorporated into Launch Planning

 VP of Marketing will inspire a shared vision for cross functional partners to achieve product/portfolio goals and objectives together,

This role will work closely with portfolio strategy, corporate strategy leadership to translate longer-term product goals into relevant downstream marketing activities, achievable over a 2-5 year time horizon.  Including Global considerations as appropriate.

This role will work across the organization to represent marketing in various leadership forums, Sr Leadership Meetings as needed.

Operate as ambassador of the company, establishing organization as trusted member of the healthcare community to all relevant stakeholders (Patients, HCPs, Payers, Policy makers, Industry peers).

Strong collaboration & influencing skills: demonstrated ability to interact creatively and collaboratively with internal and external teams and partners while bringing an analytical mindset with the ability to work across several diverse dimensions. Must be a strong team player with demonstrated success in engaging teams and influencing throughout the organization.

Own and strategically manage marketing budget and managing initiatives to maximize the investment. Leverage data driven marketing solutions to continuously optimize and drive efficiencies.

Collaborate closely with sales leadership to develop marketing strategies and materials that support sales activities and product promotion.

Results-driven orientation: In an environment with increasing competition, the leader must demonstrate a consistent sense of urgency to support the sales team in achieving performance expectations.

Able to operate effectively in an environment wherein executives are expected to balance strategic activities with daily tactical activities, and to roll up their sleeves when appropriate.

Adaptable; capable of accurately assessing situations quickly and adapting plans accordingly. Ability to work in a fast-paced environment in a flexible and nimble manner.

This position is based out of our headquarters in Redwood City, CA.

Responsibilities include:

• Delivering product/ portfolio positioning, and messaging, marketing mix, awareness and educational plans, and customer and digital growth initiatives.

• Developing and implementing promotional and medical education strategies for HCP audiences, with responsibility for creative development, agency management, segmentation, product positioning and annual brand planning.

• Establishing Key Strategic Partnerships and partner with the field team responsible for C suite engagement of Key Health Systems, IDN, GPO’s, institution formulary status and guidelines.

• Establish and design strategic partnerships and lead team to support the execution plan with key business executive partners (diagnostic companies, EMR partners).

• Partner to shape strategies in partnership with lead of the RIED team with responsibility to interface with National and Regional KOL to develop advocacy and gather Insights.

• Understanding the needs and develop strategies for top institutions, key opinion leaders, the competitor landscape, and educational programming needs.

• A track record of making an immediate, positive impact on the business.

• Superior communication skills; articulate, passionate and able to deliver messages in a thoughtful and effective manner, equally effective across the commercial and the broader organization with internal and external partners.

• Able to simplify complex problems and execute effectively to resolve these issues.

• Demonstrates the highest personal and professional integrity.

• Consistent demonstration of exceptional leadership qualities, including but not limited to the ability to attract and retain the best team, foster a culture of high performance, lead with integrity, humility, accountability, and courage, and set a clear vision to energize teams towards the future.

• Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.

• Support and comply with the company’s Quality Management System policies and procedures.

• Ability to act with an inclusion mindset and model these behaviors for the organization.

• Ability to travel as needed.

Required Skills, Experience and Education:

• Bachelor’s degree required (MBA preferred) with 20+ years of progressive commercial experience in a biotechnology and/or pharmaceutical company including strategic marketing experience.

• Successful history of developing and executing the marketing strategy.

• Experience in leading the launch of new product in competitive spaces.

• Proven experience in a smaller, rapidly growing, company.

• Demonstrated ability to derive insights/analytics leading to the development of innovative marketing strategies.

• Strong leadership, with the ability to work well cross-functionally and influence across an organization at all levels.

• Excellent organizational skills and an ability to prioritize effectively to deliver results within reasonably established timelines.

• Ability to represent Revolution Medicines well externally: strong interpersonal skills including verbal and written communication.

• Entrepreneurial mindset, with a tolerance for ambiguity, and a passion for helping cancer patients.

• A track record of making an immediate, positive impact on the business.

• Superior communication skills; articulate, passionate and able to deliver messages in a thoughtful and effective manner, equally effective across the commercial and the broader organization with internal and external partners.

• Able to simplify complex problems and execute effectively to resolve these issues.

• Demonstrates the highest personal and professional integrity.

• Consistent demonstration of exceptional leadership qualities, including but not limited to the ability to attract and retain the best team, foster a culture of high performance, lead with integrity, humility, accountability, and courage, and set a clear vision to energize teams towards the future.

• Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.

• Support and comply with the company’s Quality Management System policies and procedures.

• Ability to act with an inclusion mindset and model these behaviors for the organization.

• Ability to travel as needed.

Preferred Skills:

• PDAC, Solid tumor, targeted, oral oncolytics product experience strongly preferred.

• Prior sales leadership preferred. 

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Base Pay Salary Range 294000 - 367000 USD