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Fanatics

China-based licensed sports merchandise retailer

Marketing Operations Associate - Campaign Ops

Growth & MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • One to three years of experience in operations, analytics, marketing operations, or a related role.
  • A strong analytical mindset and experience working in data-driven environments.
  • Familiarity with the sports calendar and landscape.
  • High attention to detail and experience owning workstreams.
  • Willingness to work flexible hours, including occasional evenings or weekends as needed.
  • A bachelor's degree in Business, Marketing, Analytics, Sports, or a related field.

Responsibilities

  • Support the creation, execution, and monitoring of marketing and promotional campaigns across the Fanatics App for ecosystem marketing.
  • Collaborate with Marketing, CRM, Commercial, Product, Legal, and Customer Service to ensure campaigns are operationalized correctly end to end.
  • Assist in briefing and quality assurance of creative assets tied to campaigns.
  • Troubleshoot operational issues and support launch adjustments to protect the customer experience.
  • Identify opportunities to streamline workflows and improve operational processes across Marketing, CRM, Product, and Support.
  • Recommend data-driven improvements to structure, execution, and measurement.
  • Champion the end-to-end customer experience through operational excellence.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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