CoralTree Hospitality
Manages luxury hotels, resorts, residences
Assistant Director of Finance - Finance
About the job
- A bachelor's degree in Finance, Accounting, or a related field is required.
- A hospitality background and experience with complex, multi-property setups are required.
- Proven experience in a senior financial management role and previous supervisory experience are required.
- At least two years of Accounts Payable and Accounts Receivable experience are required.
- At least two years of property management and homeowners association accounting experience are required.
- Strong understanding of financial data analysis and forecasting is required.
- Knowledge of financial regulations and compliance is required.
- Experience with accounting systems, Microsoft Office, ProfitSword, Track PMS, Oracle, Breezeway, and Floqast is required.
- Strong Excel spreadsheet application skills and general computer proficiency are required.
- Knowledge of general payroll functions is required.
- Technical, analytical, problem-solving, organizational, and attention-to-detail skills are required.
- The ability to work independently with minimal supervision and multitask is required.
- The ability to communicate effectively with coworkers, vendors, guests, and owners is required.
- Develop and implement financial policies and procedures.
- Prepare and present financial reports to senior management and stakeholders.
- Help lead the budgeting and forecasting process.
- Oversee the preparation of financial statements and ensure regulatory compliance.
- Manage relationships with financial institutions, auditors, and other external partners.
- Provide strategic financial guidance to departmental staff.
- Perform income audit, Accounts Payable, and general accounting transactions.
- Prepare and present monthly financial statements, including variance reports.
- Prepare and review monthly balance sheet reconciliations and resolve reconciling items promptly.
- Present financial reports to owners and homeowners associations.
- Maintain and update month-end close checklists to improve accounting team efficiency.
- A master's degree or Certified Public Accountant credential is preferred.
About the company
CoralTree Hospitality manages luxury hotels, resorts, and residences for independent, branded, and soft-branded properties across the United States. It handles on-site operations, marketing, sales, revenue management, brand development, and HR support, with additional services for golf courses, spas, HOAs, and membership programs; it also oversees vacation rental units. The company uses a decentralized model that empowers on-property leaders to tailor operations to local markets, while revenue comes from management agreements with property owners. Its goal is to improve property performance and profitability, grow its portfolio, and expand residence and rental-management offerings under the CoralTree brand.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Englewood, Colorado
Founded
N/A
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Simplify's Take
What believers are saying
- Reef expanded its CoralTree partnership July 1, 2026 to five properties nationwide.
- CoralTree won Crystal Peak Lodge in Breckenridge on September 3, 2026.
- The company added RiverPlace Hotel, Pioche Village, and Main & Sky in 2026.
What critics are saying
- CoralTree sued Peninsula Beach Resort on June 10, 2025 over breach of contract.
- Terranea litigation names CoralTree, Lowe, and JC Resorts in alleged retaliation and discrimination.
- Reef concentration raises dependency risk; losing Black Desert or Park City weakens growth quickly.
What makes CoralTree Hospitality unique
- Tom Luersen built CoralTree from Lowe’s Two Roads talent bench in 2018.
- CoralTree manages 52 properties across hotels, resorts, residences, and vacation rentals.
- Jeff Knowlton joined May 2026 to modernize systems, digital booking, and infrastructure.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Paid Vacation
Paid Holidays
Employee Discounts
Company News
CoralTree Hospitality appoints new CTO. CoralTree Hospitality has appointed Jeff Knowlton as chief technology officer to lead the company's enterprise technology strategy, digital innovation and systems optimization across its portfolio. Knowlton brings more than 25 years of experience in hospitality and technology leadership, digital transformation, guest-facing platform enhancement and operational system modernization to his new role. He will oversee CoralTree's technology roadmap, focusing on improving guest experience, operational efficiency and scalable infrastructure to support the company's expansion. "Jeff's deep expertise at the intersection of hospitality and technology makes him an exceptional addition to our leadership team," said Tom Luersen, president of CoralTree Hospitality. "As we continue to grow, his vision and leadership will be instrumental in delivering innovative, seamless, and data-driven guest experiences across our portfolio." Before joining CoralTree Hospitality, Knowlton most recently served as chief information officer at Peregrine Hospitality. Prior to that, he served in the same role at Sonesta Hotels International. Knowlton also held technology roles with the Pursuit Collection, Sage Hospitality and Vail Resorts. "I'm thrilled to join CoralTree Hospitality at such an exciting time in its growth," said Knowlton. "The company has a strong reputation for thoughtful, experience-driven hospitality, and I look forward to advancing its technology capabilities to support both guests and associates while enabling long-term success."