At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise : closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!

Manage Content Team

The Manage Content team owns the solutions for client and shopper communication, managing the connection between brands and retailers, and ensuring reviews and questions can be responded to and answered quickly and thoroughly to improve brand loyalty through great customer service.

As a Staff Engineer seeking to join this team, you will be responsible for helping design, develop, deliver and own a range of solutions to help extend Bazaarvoice’s Client experience portfolio.

Staff Software Engineer Expectations

At Bazaarvoice, Staff Engineers go beyond technical excellence. They are client-impact-focused leaders who take full ownership of the product and the outcomes it delivers.

Technical Expectations

- Cloud & Architecture: Deep expertise in cloud architectural patterns — microservices, serverless, streaming, CI/CD, data management, security, and observability. Own architectural decisions across one or more products, from design through delivery.
- Code & Operational Excellence: Champion clean, secure, and high-performing code. Lead troubleshooting with deep insight into runtime health, logging, and platform observability.
- Execution & Innovation: Proactively drive continuous improvement, evangelise best practices, and turn technical ideas into production-ready execution.
- Agentic AI Leadership: Stay at the forefront of agentic AI, design and advocate for AI-driven workflows that augment engineering productivity and unlock new product capabilities, while ensuring responsible adoption across the team.

Leadership and product ownership expectations

- Client & Stakeholder Partnership: Engage with clients, PMs, designers, and leadership to discover, break down, and solve problems. Communicate technical concepts clearly across all audiences.
- Team Leadership & Mentorship: Coach and mentor engineers technically and professionally. Drive team refinement, share knowledge broadly, and act as a cultural multiplier.
- Strategic Execution: Balance hands-on technical contributions with strategic guidance. Collaborate across portfolios to deliver high-value software aligned with long-term business goals.

Tech Stack

At Bazaarvoice, we value strong engineering fundamentals over narrow technical specialisation. Curiosity and adaptability matter more than familiarity with any specific tool. However for context, here's the Managed Content team's current tech stack:

Backend/API: Java,

Frontend/BFFE: React, Node js, TypeScript, Express

Platform, CI/CD: AWS, Terraform, EKS, Docker, GitHub Actions

Observability and support tooling:Datadog, Logz.io, PagerDuty, CloudWatch, Sentry, FullStory

Why is this the right opportunity for you?

- You take ownership of the product: you do not believe that the Product’s evolution should only be owned by a Product Manager and/or a Designer.
- You are proactive and attack problems as you see them
- You like to come up with a solution when you present a problem
- You solve engineering challenges not only for yourself, you look for repeatable patterns and implement solutions which impact your peers
- While you love independence, you care about working in a passionate team
- Whenever you start a new piece of work, you ask yourself “What is the client trying to achieve?”
- You measure success based on the impact you have both on the client and your peers
- You care about your personal growth, and your peers’ personal growth

This might not be the right opportunity for you if…

- You believe that your only responsibility is Engineering
- You believe that knowing what the product should do is only for Product Managers
- Love your craft, but believe that there is no space for Agentic AI in software engineering
- You believe that product requirements are set in stone and should not be challenged

Why join Bazaarvoice?

Customer is key

We see our own success through our customers’ outcomes.

We approach every situation with a customer first mindset.

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA.

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity.

We love what we do, and because we’re laser focused on our mission.

Innovation over Imitation

We seek to innovate as we are not content with the status quo.

We embrace agility and experimentation as an advantage.

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives.

We champion what’s best for Bazaarvoice before individuals or teams.

As a stronger company we build a stronger community.

Want to see our culture in action? Explore our global Linkedin Life Page, Life at Bazaarvoice to see the bigger picture, or visit our EMEA Life Page to meet our regional teams and see what life is like in our local offices.

Commitment to diversity and inclusion

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.

Please note: The successful candidate will be required to undergo a basic AccessNI check prior to starting.

About the company

Bazaarvoice helps retailers and brands use customer opinions and visual content to boost online shopping. It provides tools to collect, manage, and publish user-generated content—like reviews, ratings, photos, and videos—and to display this content across online stores and marketing channels. The product works on a subscription model: clients pay for access to a platform that collects and publishes reviews, creates product catalogs, and turns social media content into shoppable experiences. It also offers product sampling programs to gather early reviews. Bazaarvoice differentiates itself with a large content engine and a wide retail network that distributes client content broadly, plus strong integrations with social platforms (e.g., Instagram) to turn visuals into purchase opportunities. The company’s goal is to help brands and retailers build trust with shoppers and drive sales by making it easy for customers to share opinions and for others to discover and buy products.

Company Size

1,001-5,000

Company Stage

Post IPO Equity

Headquarters

Austin, Texas

Founded

2005

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Simplify's Take

What believers are saying

September 17, 2026 Bluefish partnership expands enterprise AI visibility monitoring and correction loops.
July 6, 2026 Gartner recognition boosts credibility for shoppable media budgets.
September 4, 2026 Drinks Association win and product sampling support launch momentum in beverage brands.

What critics are saying

Google’s AI shopping integration on May 7, 2026 deepens platform dependence and pricing pressure.
April 2026 BV Pixel litigation increases privacy scrutiny around Bazaarvoice’s tracking and consent tools.
AI-native review surfaces from Google, TikTok, and retailers commoditize Bazaarvoice’s core syndication layer.

What makes Bazaarvoice unique

Bazaarvoice syndicates verified UGC across 13,000 brands and retailers globally.
September 1, 2026 AI Visibility package makes reviews crawlable for AI shopping.
March 24, 2026 TikTok Shop integration and Shopify certification extend distribution across commerce channels.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Mental wellness matters - All team members get access to the Modern Health platform, which provides resources for personal/professional coaching, therapy, and meditation.
Improve your community and b:generous - We believe in investing our time and money to support our communities globally.
Embrace wellness and reward others - Through our YouEarnedIt platform, achievements, wellness, volunteering, and coaching is celebrated and rewarded, and everyone has a voice.
Paid sabbaticals - We reward employees for hard work. After five years with Bazaarvoice, you can apply for an eight-week paid sabbatical.
Recognition-based culture - We provide opportunities for annual merit rewards, company bonus schemes, and growth within your role.
Flexible work from home policies - The working world has changed. So have we.

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

-1%

2 year growth

THL

Sep 24th, 2026

Bazaarvoice Announces Majority Investment from Thomas H. Lee Partners - THL

Bazaarvoice today announced a majority investment from Thomas H. Lee Partners, L.P. (“THL”), a premier private equity firm investing in growth companies. AUSTIN, Texas, March. 26, 2021– Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today announced a majority investment from Thomas H. Lee Partners, L.P. (“THL”), a premier private […]

Drinks Association

Sep 4th, 2026

Bazaarvoice joins the Drinks Association as a Gold Partner.

Bazaarvoice joins the Drinks Association as a Gold Partner. September 04, 2026 The Drinks Association is thrilled to announce that Bazaarvoice has joined the Drinks Association as a Gold Partner. Bazaarvoice is the world's most trusted network of authentic consumer voices. Connecting over 13,000 brands and retailers globally, Bazaarvoice sources, displays, and amplifies authentic product ratings, reviews, photos, and videos at scale. In Australia, the Bazaarvoice Retail Network footprint covers all the leading alcoholic beverage retailers, placing authentic user-generated content (UGC) directly in front of shoppers right where buying decisions happen. Across the industry, shoppers who interact with authentic UGC and reviews demonstrate up to 2x higher conversion rates, driving revenue both on e-commerce platforms and on retail store shelves. In the alcoholic beverages sector, where 74% of consumers still prefer purchasing in-store while digital ad spending scales toward $4.58B, having a trusted online presence and machine-readable shopper feedback is vital to guiding offline and online carts alike. Bazaarvoice Product Sampling rapidly generates authentic consumer reviews to build launch momentum. As search evolves from keyword queries into AI shopping engines, standard client-side reviews can remain hidden behind JavaScript. Bazaarvoice solves this with server-side indexing, ensuring your brand's NPDs, sampling feedback, and customer reviews are fully discoverable, trusted, and recommended by human shoppers and AI agents alike. Bazaarvoice works alongside leading food and beverage brands to solve key market challenges, helping clients to: * Collect and distribute reviews: Automating post-purchase review collection to maintain a steady drumbeat of fresh content, or authenticating and syndicating existing direct-to-consumer reviews straight to key retailer product pages to scale coverage fast. * Review seeding and sampling: Supercharging reviews for high-priority items by putting products directly into the hands of targeted shoppers in the Influenster community in exchange for honest feedback-ideal for accelerating new launches, seasonal campaigns, and refreshing outdated SKUs. * Visual and social UGC: Converting shoppers with authentic visual proof by generating high-quality customer photos, videos, and creator content to display on product pages, providing the inspiration and confidence shoppers need to add to cart. * Customer Q&A and review response: Engaging directly with shoppers by answering product questions and responding to reviews seamlessly through the central Bazaarvoice portal, removing purchase friction, boosting conversion rates, and building brand loyalty at retail. Applying a combination of platform technology, global network syndication, and deep consumer insights, Bazaarvoice helps alcohol brands convert consumer interest into measurable outcomes. Across the industry, shoppers who interact with authentic user-generated content and reviews demonstrate up to 2x higher conversion rates, driving revenue both on e-commerce platforms and on retail store shelves.

MarTech Cube

Sep 2nd, 2026

Bazaarvoice announced the introduction of AI Visibility package.

Bazaarvoice announced the introduction of AI Visibility package. Search. The new solution provides the technical foundation, expert implementation, and independent measurement needed for brands to secure their spot on the AI shelf; clients currently enabled are already seeing a 40% increase in AI-driven referral traffic Bazaarvoice, the world's leading platform for sourcing, displaying, and amplifying authentic user-generated content (UGC), today announced the launch of its AI Visibility package. The new offering helps brands and retailers prepare their UGC for the era of AI search and shopping by making authentic customer content structured, accessible, and primed for discovery by AI platforms. AI is fast becoming the new storefront. But most brands' hardest-won proof of trust, from customer reviews to photos and ratings, is invisible to it. That's because most review platforms render this content through JavaScript widgets, a format most AI crawlers skim past entirely. As shopping increasingly starts with an AI-generated answer rather than a search results page, content that AI can't see can't be surfaced. The AI Visibility package is built to close this gap. Across clients using the underlying infrastructure, brands have seen a median 40% increase in AI-driven referral traffic, with 100% of client UGC served in formats AI crawlers can read instantly. "Because standard JavaScript rendering creates a massive blind spot for AI crawlers, hard-earned customer reviews, photos, videos, and star ratings are essentially left in the dark," said Doug Straton, CMO at Bazaarvoice. "We built the AI Visibility package to fix that, so that the moment a crawler hits your page, it sees the full spectrum of your consumer voice, from written reviews to shopper photos and videos." The AI Visibility Package is tailored specifically for brands and retailers that want to get ahead of the AI curve and position their products to be visible in AI-driven shopping journeys. By delivering the technical foundation to be found, cited, and recommended today, Bazaarvoice helps brands to secure early market share in the rapidly evolving AI landscape. Key capabilities & core benefits * Put your brand in prime position to be discovered by AI search: Converts ratings, reviews, and gallery images into AI-ready structured data, putting brands in the prime position to be recommended by AI applications. * Stay ahead as AI evolves: Designed as a dynamic, future-proof offering rather than a static point solution. Early adopters automatically receive new AI capabilities as Bazaarvoice ships them, without needing to make additional purchases. * Implement with confidence: Expert-guided implementation ensures complex structured data is deployed correctly the first time. Unlike automated coding agents that risk damaging search engine optimization (SEO) and generative engine optimization (GEO), Bazaarvoice leverages over 20 years of UGC infrastructure expertise to protect and strengthen existing performance. * Independent GEO measurement: Bazaarvoice has partnered with leading AI visibility measurement providers Bluefish, Evertune, and Profound to offer an independent measurement layer. While Bazaarvoice powers the content infrastructure, these strategic partners track and score how often brand content is cited in AI answers.

Yahoo Finance

Sep 1st, 2026

Bazaarvoice introduces AI Visibility package to prime brand content and UGC for AI recommendation.

Bazaarvoice introduces AI Visibility package to prime brand content and UGC for AI recommendation. Bazaarvoice, Inc. The new solution provides the technical foundation, expert implementation, and independent measurement needed for brands to secure their spot on the AI shelf; clients currently enabled are already seeing a 40% increase in AI-driven referral traffic AUSTIN, Texas, Sept. 01, 2026 (GLOBE NEWSWIRE) - Bazaarvoice, the world's leading platform for sourcing, displaying, and amplifying authentic user-generated content (UGC), today announced the launch of its AI Visibility package. The new offering helps brands and retailers prepare their UGC for the era of AI search and shopping by making authentic customer content structured, accessible, and primed for discovery by AI platforms. AI is fast becoming the new storefront. But most brands' hardest-won proof of trust, from customer reviews to photos and ratings, is invisible to it. That's because most review platforms render this content through JavaScript widgets, a format most AI crawlers skim past entirely. As shopping increasingly starts with an AI-generated answer rather than a search results page, content that AI can't see can't be surfaced. The AI Visibility package is built to close this gap. Across clients using the underlying infrastructure, brands have seen a median 40% increase in AI-driven referral traffic, with 100% of client UGC served in formats AI crawlers can read instantly. "Because standard JavaScript rendering creates a massive blind spot for AI crawlers, hard-earned customer reviews, photos, videos, and star ratings are essentially left in the dark," said Doug Straton, CMO at Bazaarvoice. "We built the AI Visibility package to fix that, so that the moment a crawler hits your page, it sees the full spectrum of your consumer voice, from written reviews to shopper photos and videos." The AI Visibility Package is tailored specifically for brands and retailers that want to get ahead of the AI curve and position their products to be visible in AI-driven shopping journeys. By delivering the technical foundation to be found, cited, and recommended today, Bazaarvoice helps brands to secure early market share in the rapidly evolving AI landscape. Key capabilities & core benefits * Put your brand in prime position to be discovered by AI search: Converts ratings, reviews, and gallery images into AI-ready structured data, putting brands in the prime position to be recommended by AI applications. * Stay ahead as AI evolves: Designed as a dynamic, future-proof offering rather than a static point solution. Early adopters automatically receive new AI capabilities as Bazaarvoice ships them, without needing to make additional purchases. * Implement with confidence: Expert-guided implementation ensures complex structured data is deployed correctly the first time. Unlike automated coding agents that risk damaging search engine optimization (SEO) and generative engine optimization (GEO), Bazaarvoice leverages over 20 years of UGC infrastructure expertise to protect and strengthen existing performance. * Independent GEO measurement: Bazaarvoice has partnered with leading AI visibility measurement providers Bluefish, Evertune, and Profound to offer an independent measurement layer. While Bazaarvoice powers the content infrastructure, these strategic partners track and score how often brand content is cited in AI answers.

MR Web

Jul 15th, 2026

Daily research news online.

Daily research news online. The global MR industry's daily paper since 2000. Follow DRNO on... New offering and senior hires for Wayvia. July 15 2026 Cross-channel shopper and retail intelligence provider Wayvia, formerly known as PriceSpider, has launched a new Professional Services division, and appointed former Walmart exec Robert Gregory and former Bazaarvoice VP Lynne Riojas to its senior team. Irvine, California-based PriceSpider changed its name a year ago to Wayvia, after nearly two decades in business. It began as a price comparison tool, and has evolved into a full-funnel 'omnicommerce' performance platform offering in-depth insight into real-time pricing, product availability and shopper behavior, and backed by 'the world's largest' network of retailer and media partnerships. The new division brings together its platform, expertise and AI-driven insight to help brands succeed in eCommerce. Gregory (pictured above) will lead the new division as Senior Director of Professional Services, bringing more than two decades of experience building and scaling service offerings. He previously oversaw site merchandising operations at Walmart.com and held senior roles at commerce and supply-chain software providers including Salsify and PartnerLinQ, leading the onboarding of thousands of manufacturers across the general merchandise, automotive and DIY sectors. Riojas (pictured below) joins as Head of Sales to drive the company's revenue growth, tapping more than twenty years of sales leadership experience across healthcare, pharmaceuticals and software. Most recently she was Head of SaaS Sales at influencer and affiliate marketing platform Captiv8, having earlier spent a decade at Bazaarvoice, where she rose from Sales Director to Senior Divisional Vice President, Global & Strategic Enterprise. 'Our clients' time is their scarcest resource,' says CEO and co-founder Anthony Ferry, 'and Professional Services is how we help them make the most of it. Our platform already gives brands powerful, real-time insight into their omnicommerce performance. Now we're pairing that intelligence with expert advisors who interpret it and turn it into action on our clients' behalf. It's a true human-in-the-loop model, where AI surfaces what matters and our team brings the judgment and execution to make it count.' The company is on the web at www.wayvia.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated. Most viewed items in the last week... Each (*) indicates > 1,000 views. Select a region below...

Bazaarvoice

Staff Software Engineer

About the job