Commerce Media Senior Specialist - DSP

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Overview:

As a Commerce Media Senior Specialist, you will independently manage the day-to-day activation, optimization, and performance reporting for a defined client scope within the Commerce Media ecosystem. You will use your growing platform expertise and analytical judgment to identify opportunities, recommend actions, and help clients achieve growth, efficiency, and brand objectives.

You will own activation delivery within your assigned specialty and platform scope, such as Amazon Search, Amazon DSP, Walmart Connect, Criteo, or other retail-media environments. You will build client rapport through clear communication, contribute to performance narratives and testing plans, and partner with senior team members on broader strategy, planning, and growth opportunities.

Key Responsibilities:

Client-Centric:

• Independently build, launch, optimize, and manage commerce media activations within your specialty and assigned client scope.
• Maintain regular client rapport through clear, responsive communication across meetings, email, and other client touchpoints.
• Translate activation performance into concise updates on what is happening, what actions are being taken, and what decisions or inputs are needed next.
• Support account planning, activation launches, client onboarding, and transitions by organizing priorities and ensuring delivery is accurate, timely, and client-ready.
• Identify client risks, emerging needs, and growth opportunities; bring forward recommendations and escalate appropriately.

Product-Led::

• Maintain strong working knowledge of relevant commerce media platforms, tools, ad formats, reporting environments, and Tinuiti’s product and technology suite.
• Use platform capabilities and approved tools to improve activation efficiency, insight quality, and client outcomes.
• Maintain annual certifications for platforms applicable to your book of business.
• Stay current on platform updates and communicate relevant implications to clients and internal partners.
• Provide feedback on product, workflow, reporting, and process improvements that can strengthen delivery.

Data & Measurement Data-Driven:

• Monitor activation performance and diagnose key drivers, including pacing, spend, CPC, CPA, ROAS, ACoS, sales, new-to-brand, share-of-voice, and other relevant client KPIs.
• Analyze activation-performance trends to identify optimization opportunities, testing priorities, and risks to client goals.
• Develop clear performance narratives that connect results, hypotheses, actions, and expected outcomes.
• Support testing and learning plans with clear objectives, thoughtful setup, defined measurement, and documented conclusions.
• Ensure activation data, reporting, and optimization recommendations are accurate, timely, and aligned with client objectives.

Channel Specific Expertise & The Tinuiti Way:

• Build deeper expertise in your assigned Commerce Media specialty while developing awareness of adjacent platforms and the broader commerce ecosystem.
• Understand how Commerce Media connects to client objectives, retail dynamics, Commerce Operations, creative, analytics, and the broader media plan.
• Contribute platform insights, emerging opportunities, and practical best practices to client and internal conversations.
• Follow and reinforce Tinuiti standards for activation setup, QA, pacing, testing, documentation, and change management.
• Partner with cross-functional teams to ensure Commerce Media work is coordinated, commercially useful, and connected to broader client priorities.

Owner Mindset:

• Take accountability for day-to-day activation performance, delivery quality, and client readiness across your assigned scope.
• Prioritize effectively across clients, platforms, activations, and internal initiatives.
• Proactively identify and resolve activation, process, and workflow issues before they become larger client concerns.
• Provide informal guidance to Commerce Media Specialists on activation execution, QA, reporting, optimization, and established best practices.
• Contribute to continuous improvement by experimenting with new strategies, tools, and workflows.

Professional & Technical Qualifications:

• 3–5+ years of experience in commerce media, retail media, paid media, e-commerce, or a related performance-marketing role.
• Demonstrated experience independently managing and optimizing commerce media activations across at least one major retail-media ecosystem, such as Amazon, Walmart, Criteo, or similar platforms.
• Strong working knowledge of commerce media performance metrics, including ROAS, ACoS, CPC, conversion, sales, new-to-brand, and pacing.
• Experience preparing performance reporting, identifying optimization opportunities, and communicating recommendations clearly.
• Familiarity with commerce media tools such as Skai, Pacvue, Helium10, Analytic Index, or similar platforms is preferred.
• Strong attention to detail, QA discipline, prioritization, and ability to manage multiple moving parts across clients.
• Clear written and verbal communication skills, including confidence in client-facing updates and internal recommendations.
• Comfort using AI and automation tools responsibly to improve efficiency, quality, and activation insight.

The hiring salary range for this role is $80,000 - $95,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.