Marketing & Content Specialist

Marketing & Content Specialist

MSM is seeking talented, a detail-oriented marketing professional to join our passionate, woman-owned experiential agency. We bring brands to life through strategic thinking, award-winning exhibit and event design, and flawless execution for trade shows, events, branded environments, and customer engagements.

We deliver with genuine passion and are committed to exceeding expectations and creating exceptional customer experiences. Our service culture means we:

• Thrive in a demanding environment
• Build meaningful relationships
• Demonstrate a positive attitude and adapt to change
• Set high standards and strive to exceed

Ideal Candidate Attributes

You’re more than an account manager or sales professional — you’re client-obsessed, detail-driven, and thrive on delivering seamless experiences that build lasting partnerships. The right candidate will:

• Proactive Relationship Builder: Develops strong, trust-based client relationships and communicates with confidence and transparency at all stages of project delivery.
• Strategic Thinker: Connects marketing, sales, and project execution to larger client and business goals; identifies and pursues new business opportunities.
• Excellent Project Management Skills: Juggles multiple projects, shifting priorities, and tight deadlines with positive energy, organization, and precision.
• Resourceful Problem Solver: Anticipates challenges, responds creatively and calmly to last-minute changes, and consistently delivers solutions—even under pressure.
• Detail-Oriented & Accountable: Maintains clear records, accurate budgets, and thorough documentation; ensures nothing falls through the cracks.
• Collaborative & Adaptable: Works seamlessly with sales, creative, project management, production, and vendor teams; adapts quickly to evolving client needs and project scopes.
• Results-Driven Communicator: Presents ideas persuasively (written and verbal), negotiates effectively, and champions client and agency success stories.
• Industry-Savvy & Continually Learning: Keeps up with trends in tradeshows, marketing, and experiential events; seeks opportunities for professional growth.
• Service-Oriented Mindset: Champions a positive, solutions-oriented attitude, striving to exceed client and team expectations at every turn.

Key Responsibilities

Client-Facing Content & Sales Enablement

• Develop and customize professional presentations, including capabilities decks, prospect pitches, client program recaps, and RFP materials.
• Create compelling one-pagers, case studies, project highlights, and sales collateral that communicate MSM's services, differentiators, and client successes.
• Maintain organized, up-to-date presentation templates, case studies, and sales assets while ensuring brand consistency and accuracy.

Content Creation & Social Media

• Develop engaging written and visual content for social media, website, and other marketing channels, including project spotlights.
• Manage the content calendar, coordinating creation, approvals, scheduling, and publishing across platforms.
• Create and edit short-form videos, reels, carousels, and social graphics.
• Proactively identify content opportunities, gather project assets from internal teams, and repurpose content across channels.

Website & Digital Marketing

• Maintain and update website content, including case studies, blog posts, and service pages.
• Optimize website content for SEO and AI search visibility while maintaining accuracy and brand consistency.
• Research industry trends, keywords, and content opportunities to strengthen MSM's digital presence.

Marketing Analytics & Performance Reporting

• Track and analyze website, social media, and campaign performance.
• Develop monthly and quarterly marketing reports and dashboards covering traffic, engagement, audience growth, and lead generation.

Marketing Coordination & Brand Support

• Coordinate marketing projects, timelines, and deliverables across departments.
• Research industry awards, PR opportunities, and relevant recognition programs; support submissions through content development and asset coordination.
• Assist with company announcements, internal communications, and prospect or industry research.
• Maintain organized marketing assets and identify opportunities to improve workflows and efficiency.

Required Skills and Experience

• Bachelor’s degree in Marketing, Communications, Graphic Design or a related field preferred.
• 1-3 years of professional experience in marketing, content creation, or related role.
• Proven record of managing multiple projects, priorities, and deadlines in a fast-paced environment.
• Excellent communication, client service, and organizational skills.
• Strong proficiency with Adobe Suite, PowerPoint, and Canva, with experience creating professional marketing collateral and social media content.
• Positive, collaborative attitude and the ability to problem-solve under deadline pressure.

Salary range for these positions is purposefully broad. The initial compensation offered may be outside of this range and will be determined by multiple factors, including the applicant’s job-related skills, relevant experience, and education. This role offers significant opportunities for growth in terms of role development and compensation.

** This position is a hybrid role, requiring Tuesday - Thursday in the Webster, NY location.

Compensation Range: $58,000 - $68,000

Occasional travel may be required.

If you are an energetic relationship-builder with hands-on marketing experience—and a passion for delivering extraordinary brand experiences—we encourage you to apply and help create memorable moments for our clients.