Retail Sales Associate
Fanatics
Retail Sales Associate
Fanatics
China-based licensed sports merchandise retailer
Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.
At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.
ROLE OVERVIEW
The Retail Sales Associate is responsible for creating exceptional fan experiences on the sales floor by greeting customers, making personalized product recommendations, and maintaining the highest standards of professionalism and store presentation. This role serves as a direct brand ambassador, ensuring every fan interaction reflects the values of Fanatics and its Team and League affiliates. The Retail Sales Associate delivers business and fan impact through BOLD leadership.
HOW WILL YOU DRIVE IMPACT
Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.
Team & Leadership Impact (Build Championship Teams)
• Collaborate with fellow associates and management to maintain a cohesive, high-performing sales floor environment that supports a diverse fan base.
• Support the management team by taking on additional responsibilities as directed, demonstrating flexibility and a team-first mindset.
• Contribute to a positive team culture by modelling professionalism, enthusiasm, and a can-do attitude during high-traffic game days and events.
Fan & Customer Impact (Obsessed with Fans)
• Greet fans warmly and ask thoughtful questions to understand their needs and make their shopping experience enjoyable and memorable.
• Provide personalized product recommendations based on observations and conversations with fans, driving both satisfaction and sales.
• Ensure fans enjoy a seamless shopping experience that authentically reflects the Fanatics brand and its Team and League partners.
• Maintain the highest standards of customer service so that the Fanatics brand and its Team and League affiliates are always positively represented.
Innovation & Problem Solving (Limitless Entrepreneurial Spirit)
• Build and continuously develop deep product knowledge of Team and League inventory to better serve fans with informed, confident recommendations.
• Identify opportunities to improve the fan experience on the sales floor and proactively communicate suggestions to the management team.
• Demonstrate adaptability and a problem-solving mindset when navigating fast-paced, high-volume environments such as game days and special events.
Ownership & Execution (Determined & Relentless Mindset)
• Process sales transactions accurately and efficiently using the Fanatics Point of Sale System (POS), maintaining accountability for each fan interaction.
• Uphold rigorous standards for sales floor and stockroom organization, cleanliness, and visual presentation with close attention to detail.
• Perform housekeeping and general store maintenance duties consistently, ensuring the environment meets Fanatics brand standards at all times.
• Work independently and responsibly in a fast-paced environment, maintaining a positive attitude while overcoming obstacles as they arise.
CAPABILITIES & EXPERIENCE YOU BRING:
• Prior experience in retail or sales is preferred, with demonstrated ability to engage customers and drive positive outcomes on the sales floor.
• Ability to work independently and responsibly in a fast-paced environment while maintaining high standards of professionalism and service.
• Availability to work extended hours on game days and during special events as required.
• Proven ability to build strong product knowledge of Team and League inventory and translate that knowledge into meaningful fan recommendations.
• Strong verbal communication skills with the ability to engage a diverse fan base in a welcoming, professional manner.
• Demonstrated ability to maintain high standards of organization, cleanliness, and attention to detail across the sales floor and stockroom.
At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.
ABOUT US
Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.
ABOUT THE TEAM
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:
· Build Championship Teams
· Obsessed with Fans
· Limitless Entrepreneurial Spirit
· Determined and Relentless Mindset
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Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.
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