D

Dentsu

Marketing analytics and digital advertising solutions

Insight Manager

Data AnalysisConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • A minimum of 4 years’ experience in a media insight role is required.
  • An excellent understanding of quantitative research techniques, such as surveys, is required.
  • An excellent understanding of industry tools such as TGI, GWI, YouGov, Touchpoints, and Mintel is required.
  • The role requires excellent communication and presentation skills.
  • The ability to create clear proposals to sell projects, with support from Directors, is required.
  • The ability to brief team members clearly, explain expectations, and work with them to ensure output matches the brief is required.
  • The ability to manage projects from end to end, with support from Directors, is required.
  • The ability to structure and communicate insights with clarity and simplicity using multiple data sources is required.
  • Excellent time management and the ability to multitask and manage multiple projects simultaneously are required.

Responsibilities

  • Support Senior Insight team members in selling research and effectiveness projects by creating proposals that detail appropriate methodologies to meet client needs.
  • Liaise with internal departments and clients to collect relevant information and ensure outputs are action-oriented.
  • Manage consumer insight and effectiveness research projects end to end, including liaising with third-party suppliers, client handling, questionnaire and discussion guide writing, project setup, testing and checking, analysis and reporting, quality assurance, and debriefing.
  • Brief other team members clearly on projects where necessary.
  • Add meaningful insight and market context to findings.
  • Challenge current thinking and research where appropriate.
  • Keep up to date with industry developments.
  • Track project financial status, including logging leads, issuing supplier purchase orders, and assisting client teams in billing delivered projects.
  • Contribute ideas for continual improvement of the product offering and help develop the product portfolio.

Desired Qualifications

  • An understanding of qualitative research techniques, such as focus groups, is desirable.
  • Experience with social listening tools such as Brandwatch is desirable.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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