New Business Consulting & Innovation Lead
SITA
New Business Consulting & Innovation Lead
SITA
Global travel IT solutions for airlines
WELCOME TO SITA
At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the global air travel industry.
You'll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don't just move the world forward-we're proud to be recognized as a Great Place to Work® by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.
Are you ready to love your job?
The adventure begins right here, with you, at SITA.
ABOUT SITA Labs:
SITA Labs is SITA’s innovation and new business-building engine, focused on creating the next generation of businesses for the aviation industry.
We combine deep aviation industry expertise, entrepreneurial thinking, and emerging technologies to identify untapped market opportunities, solve high-value operational challenges, and develop new products and business models.
Operating at the intersection of business strategy, customer engagement, and technology, we work directly with leading airlines, airports, and industry partners to turn promising ideas into commercially validated solutions.
Our team operates with the agility and ownership of a startup, backed by SITA’s global reach, industry relationships, and capabilities. We move rapidly from identifying opportunities to prototyping, customer validation, and initial commercialization, with the ambition to build scalable businesses that shape the future of aviation.
PURPOSE
Customer Business Strategy | Consultative Selling | New Business Building
We are looking for an entrepreneurial, commercially driven professional who can engage senior aviation executives, deeply understand their business challenges and financial drivers, and translate these insights into new technology business opportunities.
The ideal candidate combines strong aviation industry expertise, consultative selling capabilities, business and financial acumen, and an entrepreneurial mindset to build new businesses from initial customer engagement through commercial validation and market traction.
What will you do:
Customer Business Understanding: Develop a deep understanding of airline and airport business models, operational economics, P&L drivers, and strategic priorities. Identify where technology can deliver measurable financial and operational impact.
Executive Engagement & Consultative Selling: Lead strategic conversations with C-level executives and senior operational leaders. Challenge assumptions, uncover underlying business problems, shape customer thinking, and position new opportunities around business outcomes rather than technology features.
Business Case & Value Creation: Quantify opportunities through financial analysis, ROI models, cost savings, revenue potential, and operational improvements. Build compelling investment cases that resonate with customer decision-makers.
New Business Development & Commercial Validation: Identify and develop new business opportunities, validate willingness to pay, secure customer commitments, and drive initiatives from early discovery to initial revenue.
Entrepreneurial Leadership & Solution Development: Take ownership of new business initiatives, working closely with technology and product teams to develop, test, and scale differentiated solutions.
Ideal Background/Experience
We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.
🏡 Flex Week: Work from home up to 2 days/week (depending on your team's needs)
⏰ Flex Day: Make your workday suit your life and plans.
🌎 Flex-Location: Take up to 30 days a year to work from any location in the world.
🌿 Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.
🚀 Professional Development: At SITA, we believe growth fuels innovation. Our learning ecosystem offers access to world-class platforms and programs designed to help you thrive. From LinkedIn Learning, Microsoft's Enterprise Skills Initiative, and Airport Council International -available to all employees-to specialized solutions like Pluralsight for technology upskilling, Harvard Business Publishing for people leadership, Stanford for strategic development and many others, we align learning opportunities with your Development Plan and our business priorities. Your development journey is supported every step of the way.
🙌 Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.
SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.
SITA provides IT and communications solutions for the air transport industry, serving airlines and airports worldwide. Its products cover areas such as passenger check-in, flight operations messaging, baggage tracking, and airport-to-airline communications, all delivered through a global network of integrated software systems and services. The company connects airlines, airports, ground handlers, and other partners to enable smooth travel operations and better customer experiences. What sets SITA apart is its long history (nearly a century) and its deep, industry-wide reach; it focuses on interoperability and end-to-end integration across the entire air transport ecosystem, backed by partnerships and a shared infrastructure rather than standalone products. The company’s goal is to keep building connections that unite the fragmented aviation industry and to deliver better solutions that streamline operations and improve the travel experience for customers.
Explore more opportunities at SITA