Group Director - Social Marketing & Strategy

Job Description:

Dentsu Creative is seeking a Group Director, Social Marketing & Strategy to join our Social Marketing & Strategy team. Reporting to the VP, Head of Social Marketing & Strategy, this role will lead social strategy across a portfolio of leading CPG snack brands while serving as a trusted advisor to senior clients and a mentor to a high-performing team.

We're looking for a strategic leader who thrives in a fast-paced agency environment and brings a blend of executive presence, deep social expertise, and strong client partnership skills. The ideal candidate can confidently challenge thinking, build alignment among stakeholders, and adapt to the needs of the moment while keeping broader business objectives in focus.

This individual will help shape social strategy across key accounts, strengthen client relationships, develop and inspire talent, and identify opportunities for growth and innovation. As a member of the leadership team, they will play a pivotal role in driving impactful business results and advancing the future of social strategy for a portfolio of iconic brands.

What You'll Do

• Lead social strategy across a portfolio of brands, ensuring work is strategically sound, culturally relevant, and aligned to client business goals.

• Serve as a senior client partner and trusted strategic advisor, building strong relationships with senior stakeholders.

• Present recommendations, business updates, and Quarterly Business Reviews (QBRs) to executive-level audiences.

• Partner with creative, analytics, account, influencer, and project management teams to develop integrated social marketing programs.

• Oversee always-on social programs, community engagement efforts, and larger campaign initiatives across owned and earned channels.

• Develop social strategies and campaign roadmaps grounded in consumer, category, and cultural insights.

• Identify emerging social trends, platform opportunities, and cultural moments that can be leveraged on behalf of clients.

• Drive business growth by uncovering incremental opportunities and expanding client partnerships.

• Help shape staffing plans, team structures, scopes, and overall account operations.

• Lead, mentor, and develop a team of approximately 15 people, including Managers, Strategists, Associate Directors, and Analytics leaders.

• Provide senior-level guidance and oversight while remaining hands-on in refining and elevating strategic work.

• Foster a collaborative culture that encourages creativity, accountability, and professional growth.

What You'll Bring

• 10+ years of experience in social marketing strategy, preferably within an agency environment.

• Experience leading large-scale client relationships and serving as the day-to-day strategic lead on complex business.

• Proven success building and developing high-performing teams.

• Executive presence with the confidence to challenge client thinking and advocate for strategic recommendations.

• Strong emotional intelligence and the ability to read a room, adapt, and influence stakeholders at all levels.

• Deep understanding of social platforms, social best practices, and the evolving digital landscape.

• Experience developing insight-driven strategies rooted in consumer behavior, culture, and business objectives.

• Strong understanding of agency operations, including staffing, scoping, account planning, and team resourcing.

• Ability to turn recommendations into actionable plans and inspire cross-functional teams to bring them to life.

• Experience using social analytics and performance data to inform strategy and optimize results.

• Entrepreneurial mindset with a passion for growing business, developing talent, and pushing work to be best-in-class.

Additional Information

The annual base salary range for this position is $164,450 - $175,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  Additionally, this position is eligible for discretionary incentive compensation. 

Benefits available with this position include: 

• Medical, vision, and dental insurance,

• Life insurance, 

• Short-term and long-term disability insurance,

• 401k, 

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location:

New York

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent