Color Street uses a direct-to-consumer network of independent stylists to sell beauty products. Its main offering is nail polish strips made from real nail polish in a dry-strip form that are easy to apply and long-lasting, with additional items like cuticle oil, hand lotion, and remover. Stylists sell to customers and earn commissions from sales and from recruiting others, while customers apply the strips by pressing them on, trimming, and sealing with a top coat for durability. The company distinguishes itself with the dry-strip format and a person-to-person sales model that supports a personalized shopping experience and the opportunity for individuals to start their own business, aiming to broaden access to a convenient manicure alternative and to grow its stylist network.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Santa Monica, California
Founded
2017
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