Trade Marketing Manager

About the team:

Fanatics Collectibles is a new company working at the intersection of collectibles and technology. Backed by some of the best investors, sports properties, and operators in the world, we’re integrating with Fanatics’ global digital sports platform (inclusive of 900 sports relationships and more than 80 million fans) to reimagine the collectibles business.

About the role:

The Trade Marketing Manager, Greater China will lead the development and execution of trade marketing programs across hobby shops, distributors, retail partners, and other key offline channels in Greater China, including Hong Kong, Macau, and Taiwan. This role will be responsible for driving sell-through through structured channel marketing programs, retail activations, promotional campaigns, POSM, O2O initiatives, and product launch support.

This person will serve as a key partner to Global Trade Marketing, commercial teams, distributors, retail partners, and external agencies to ensure high-quality execution of channel marketing initiatives. They will also own performance tracking, ROI analysis, budget forecasting, and reporting to help optimize trade marketing investments and support annual business targets. This is a full time role, in the designated office 5 days per week.

What you’ll be doing:

Long Term and Thematic Trade MKT Plan Development & Execution

• Lead development and execution of hobby shop, distributor, and retail marketing programs across Greater China (including Hongkong, Macao and Taiwan)​
• Serve as the primary point of contact for initiatives like Rip Night, partnering with Global Trade Marketing and supporting key product launch activations at the shop level​
• Drive sell-through via structured programs (promotions, POSM, retail activations)
• Build scalable trade marketing playbooks tailored to local market dynamics
• Gain deep insight into trading card collectors, IP fans and lifestyle trend consumers, create exclusive in-store marketing content to convey Topps brand positioning, collectible card culture and IP brand DNA
• Adopt omni-channel operation mindset to design O2O drainage and interactive activities for offline terminals by linking with Topps digital touchpoints
• Evaluate ROI of all channel marketing activities and formulate activity plans strictly based on input-output efficiency
• Conduct monthly and quarterly performance tracking to ensure on-standard execution and full achievement of annual channel marketing & business targets
• Collaborate closely with commercial teams to deliver high-quality execution of channel marketing activities, including but not limited to trading card in-store events, GWP and promotional materials, mall & in-store advertising, O2O linkage and internal marketing training for store staff
• Establish unified marketing activity guidelines and SOPs for wholesale distributors and partner trade marketing teams to standardize channel promotion execution
• Manage external marketing agencies to ensure deliverables are completed on time, with high quality and full alignment with brand briefs
• Strictly control marketing budget in accordance with annual plans, and complete monthly & quarterly budget forecasting and dynamic adjustment based on strategy iteration and activity optimization

Presentation and Reporting

• Complete annual, seasonal and campaign performance reports with logical data sorting and performance tracking, deliver oral & written reports in both Chinese and English with high quality and punctuality
• Conduct monthly business sync with Global and GC teams to update key channel progress, market feedback and reasonable resource demands.
• Deliver quarterly training for DTC and wholesale partner commercial teams on annual GTM activity calendar, product introduction, channel promotion rules, and organize regular monthly performance reporting

What we’re looking for:

• 6–8 years of experience in retail marketing, trade marketing, channel marketing, or commercial marketing, ideally within the consumer goods industry
• Proven ability to partner cross-functionally with commercial, brand, global marketing, retail, distributor, and agency teams to execute channel marketing initiatives
• Strong project management skills, with the ability to manage multiple campaigns, timelines, vendors, and market activations simultaneously
• Commercial mindset with the ability to evaluate campaign ROI, channel performance, budget efficiency, and business impact
• Experience managing marketing budgets, including forecasting, tracking, and optimizing spend based on performance
• Strong knowledge of the Greater China retail and consumer landscape, with the ability to tailor global programs to local market dynamics
• Excellent communication and presentation skills in Mandarin Chinese and English, with the ability to prepare business updates, campaign reports, and performance summaries
• Highly organized, detail-oriented, and comfortable working in a fast-paced, cross-functional environment

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post. 

Subject to applicable laws, Fanatics Collectibles may choose to run a background check

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers.