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Doonails

Direct-to-consumer at-home manicure solutions provider

Senior Brand Activation Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeRemote in GermanyNo salary listed

About the Job

Requirements

  • Several years of experience in beauty, fashion, or lifestyle, with proven experience in brand activation and event management.
  • Excellent project management skills in a multi-project environment.
  • Experience managing vendors, agencies, and service providers.
  • Strong stakeholder management skills.
  • Willingness to travel to build, attend, and monitor events, pop-ups, and campaigns.
  • Very good written and spoken German and English.

Responsibilities

  • Plan events, pop-ups, tours, launches, and offline campaigns.
  • Manage projects end to end, from initial timelines and budget monitoring through final quality checks.
  • Brief and negotiate with external partners, including venues, trade fair stand builders, production teams, decoration providers, and technical providers.
  • Work closely with the Brand Design team to ensure a consistent, high-quality, and stylish brand presence at every physical touchpoint.
  • Increase brand awareness, measure results using clear key performance indicators, and produce reports.
  • Coordinate internal stakeholders across departments and communicate with external collaboration partners.
  • Build out Brand Activation as a scalable area with clear ownership, quality, consistency, and execution speed.

About the Company

Doonails

Direct-to-consumer at-home manicure solutions provider

Doonails sells at-home manicure solutions directly to consumers through its online store and drugstores, including a dipping powder system, Soft Gel Press Ons, Gel Strips, and nail care accessories. The dipping powder lets you create a long-lasting manicure by dipping the nail into a refined acrylic powder, while the Soft Gel and Gel Strips offer stick-on gel nail options for quick DIY results. It differentiates itself by offering a complete DIY manicure ecosystem and selling online with drugstore distribution, plus a European expansion from the DACH region to the Netherlands, France, and Italy with a remote team. Its goal is to make salon-grade nails accessible at home, grow its European footprint, and continually broaden its product line and accessories.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
Not listed
Founded
2019

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