P

Pipe17

AI-powered order operations platform for e-commerce

Ecommerce Account Executive - Hunter, Outbound

Full-Time
No salary listed
Senior, Expert
Remote in USA
Remote
Sales & Account ManagementAccount Executive

About the job

Requirements
  • Five to ten or more years of business-to-business software-as-a-service sales experience with a track record of outbound-sourced pipeline and closed revenue.
  • Ability to independently create sales plans and outbound pipeline without relying on inbound leads or established playbooks.
  • Ability to sell into complex organizations through multi-threaded deals with vice president and C-level buyers across Operations, Information Technology, and Finance.
  • Understanding of post-checkout commerce operations, including order routing logic and total cost of ownership.
  • Ability to work creatively and resourcefully through networking, outreach sequences, events, and partnership channels.
Responsibilities
  • Identify and research high-value target accounts, including omnichannel brands replatforming onto Shopify, scaling into new channels, or managing post-checkout complexity across third-party logistics providers, marketplaces, and trading partners.
  • Develop and execute multi-channel outbound strategies using cold calls, targeted emails, LinkedIn, events, and industry communities.
  • Map target accounts, identify appropriate buyers, and secure meetings with senior Operations, Ecommerce, Supply Chain, Technology, and Finance stakeholders.
  • Own the sales process from first contact through closed-won.
  • Partner with Sales Engineering to conduct discovery and product demonstrations.
  • Manage complex buying committees across Operations, Information Technology, and Finance and build business cases demonstrating return on investment.
  • Sell the Order Operations category and its approach to managing post-checkout commerce.
  • Identify underserved verticals, develop effective outreach angles, and pursue relevant events and communities.
  • Identify market patterns such as replatforming waves, Shopify migrations, and brands outgrowing middleware, then convert those patterns into pipeline.
  • Work with Marketing and Partnerships to amplify effective field strategies and provide market intelligence to Product and Leadership.
  • Develop accounts, create pipeline, improve deal velocity, win competitively, and develop strategic territories.
Desired Qualifications
  • Experience selling commerce operations software, including order management systems, enterprise resource planning, order management, fulfillment, or supply chain software.
  • Familiarity with the Shopify ecosystem and the challenges brands face when replatforming or scaling on Shopify.
  • Understanding of NetSuite, integration platform as a service, electronic data interchange, or the middleware landscape.
  • Experience at a Series A through Series C company in a build-oriented role.
  • A network of contacts in ecommerce operations, retail technology, or supply chain.

About the company

Pipe17 provides a software-as-a-service (SaaS) platform that automates and simplifies omnichannel e-commerce operations. It offers an AI-powered order operations system that integrates with ERP, WMS, and shipping solutions to synchronize orders, inventory, and product data across all sales and fulfillment channels in near real-time. The platform supports automation of order-to-cash, procure-to-pay, and logistics workflows for online retailers, direct-to-consumer brands, and 3PL providers. Revenue comes from subscriptions to the platform. Pipe17 helps customers reduce manual tasks, prevent stockouts and overselling, and lower fulfillment costs while improving the customer experience. Its main differentiator is connecting diverse systems and automating end-to-end e-commerce workflows across channels to increase operational efficiency. The company's goal is to streamline e-commerce operations and make order management and fulfillment more reliable and scalable for its clients.

Company Size

51-200

Company Stage

N/A

Total Funding

$23.5M

Headquarters

Seattle, Washington

Founded

2019

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Simplify's Take

What believers are saying

  • AS Beauty standardized five brands on Pipe17 on July 24, 2026.
  • Pipe17 launched pipe17.ai on May 14, 2026, and StoreOps on April 21, 2026.
  • Pipe17 reported 163% year-over-year order volume growth in January 2026.

What critics are saying

  • Shopify, Stripe, and PayPal can absorb Pipe17's orchestration layer into native workflows.
  • Legacy OMS vendors like Manhattan and Fluent Commerce attack Pipe17 on enterprise breadth.
  • If onX and MCP become standards, Pipe17 loses pricing power and differentiation.

What makes Pipe17 unique

  • Pipe17 unifies orders, inventory, and fulfillments across DTC, B2B, retail, and agentic channels.
  • Pipe17 co-founded onX and shipped the first MCP server for order operations.
  • Pipe17 integrates deeply with Shopify, Stripe, PayPal, and 300-plus prebuilt connectors.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Unlimited Paid Time Off
  • Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
EIN Presswire
Jul 24th, 2026
AS Beauty runs Laura Geller, Julep and Bliss on one platform with pipe17.

AS Beauty runs Laura Geller, Julep and Bliss on one platform with pipe17. July 24, 2026, 12:00 GMT A beauty house behind Mally Beauty, Cover FX & 3 more brands moved daily orders to Pipe17, kept its ERP for finance, and can now add brands without rebuilding. Pipe17 gave us one system for our channels, our fulfillment partners and our brands, and the confidence that we would be ready for our busiest season. It's the foundation for our next stage of growth." - Joe Zorovich, VP of Operations at AS Beauty SEATTLE, WA, UNITED STATES, July 24, 2026 / EINPresswire.com / - Pipe17, the AI-native Order Operations Platform for brands and logistics providers, today announced that AS Beauty has standardized its five-brand portfolio, including Laura Geller Beauty, Julep, Bliss, Mally Beauty and Cover FX, on Pipe17. After a competitive RFP, AS Beauty chose Pipe17 as its enterprise order management system (OMS) to run daily operations, while its ERP stays focused on finance. Each brand now works from one operational layer across channels, 3PLs and the back office, and the company can add new brands without rebuilding operations each time. The house-of-brands model runs on operations. Every brand AS Beauty launches or acquires adds another set of systems to wire together, and that wiring is usually what breaks first. Like most fast-growing commerce companies, AS Beauty had solved this by stretching a legacy ERP to double as its order management system. Across a portfolio that processes many millions of orders a year, with peak days exceeding 100,000 orders, an ERP sitting in the middle of operations showed its limits. Fulfillment slowed and orders took longer to process, so shoppers waited longer for their products. Inventory drifted out of sync, driving stockouts and cancellations that hurt customer satisfaction. Operations teams had no system of their own. Pipe17 now sits between the brands' Shopify Plus and TikTok Shop channels, and their 3PLs in the U.S. and U.K., with order routing, inventory, returns and reporting unified in one platform. The architecture is what made the difference. Pipe17's multi-tenant design and managed network of more than 300 pre-built connectors let AS Beauty onboard one brand after another, and plug in newly acquired brands, on the same operational infrastructure. Adding a brand no longer means re-architecting operations, and standing up a new channel for a brand is quick. That same foundation prepares AS Beauty for what comes next. More of the work after the buy button, including order routing, exception handling and inventory decisions, is moving to AI agents. Because every AS Beauty brand runs on the same AI-native platform, and because pipe17.ai gives agents a single front door to those operations, AS Beauty can put AI to work across the entire portfolio at once rather than rebuilding it brand by brand. The rollout is phased, starting with a flagship brand and expanding across the portfolio, with the first brand targeted to go live ahead of Black Friday and Cyber Monday. Confidence that Pipe17 could hit that timeline, backed by executive-level partnership through onboarding, was central to AS Beauty's decision. "We move fast and we add brands fast, and we needed an order operations platform that could keep up with both," said Joe Zorovich, VP of Operations at AS Beauty. "Pipe17 gave us one system for our channels, our fulfillment partners and our brands, and the confidence that we would be ready for our busiest season. It's the foundation for our next stage of growth." "Running a fast-growing house of brands through an ERP turns order operations into the thing that limits growth," said Kelly Goetsch, President of Pipe17. "AS Beauty wanted an operational layer built to scale as they add brands. That's what we built, and it's why they were confident we'd be live before peak." About Pipe17 Pipe17 is the AI-native Order Operations Platform that unifies orders, inventory, products and fulfillments across selling channels (DTC, B2B, retail and agentic), ERPs and fulfillment locations. Backed by GLP Capital, LFX Ventures and Blumberg Capital, Pipe17 helps innovative brands like Allbirds, Wyze and MaryRuth, and leading 3PLs like FedEx, Radial and Ryder, eliminate operational chaos, accelerate time-to-market and scale profitably. Learn more at www.pipe17.com. About AS Beauty AS Beauty is a founder-led beauty company based in New York that builds and grows a portfolio of category-disrupting brands, including Laura Geller Beauty, Julep, Bliss, Mally Beauty and Cover FX. Combining brand-building expertise with a fast-moving, entrepreneurial operating model, AS Beauty continues to expand its portfolio across direct-to-consumer, retail and international channels. Kristina Dudley | Vice President of Marketing Pipe17 +1 650-787-6985 email us here Visit us on social media: LinkedIn Facebook YouTube X Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above. You just read: July 24, 2026, 12:00 GMT EIN Presswire's priority is author transparency. We do our best to weed out false and misleading content. The content above is the sole responsibility of the author who makes it available. If you have any complaints, kindly contact the author above. Kristina Dudley | Vice President of Marketing +1 650-787-6985 Company/Organization 2101 4th Ave Seattle, Washington, 98121 United States

Associated Press
May 14th, 2026
Pipe17 launches pipe17.ai to connect AI agents to commerce operations

Pipe17, an AI-native order operations platform, has launched pipe17.ai, enabling AI agents to manage omnichannel commerce operations through a single connection point. The system allows agents to access over 40 order operations tools covering orders, inventory, fulfilments, exceptions, customer service and reporting using one line of text. The platform works with Claude, ChatGPT, Cursor and other MCP-enabled AI clients. Pipe17 released the first MCP server for order management in September 2025 and co-founded the Commerce Operations Foundation in November 2025, helping develop the Order Network eXchange standard. Pipe17, backed by GLP Capital, LFX Ventures and Blumberg Capital, serves brands including Allbirds and Wyze, and 3PLs like FedEx and Radial. The company positions pipe17.ai as bridging human and AI agent collaboration in commerce operations.

Associated Press
Apr 21st, 2026
Pipe17 launches StoreOps to turn retail stores into fulfilment nodes

Pipe17 has launched StoreOps, a mobile app that transforms retail stores into fulfilment nodes for ship-from-store and buy online, pick up in store operations. The app connects store networks to Pipe17's Order Operations Platform, which already manages warehouses and third-party logistics providers for enterprise brands. StoreOps addresses the inefficiency of idle store inventory sitting outside the order flow whilst online orders route to distant warehouses. The platform-agnostic app integrates with existing commerce platforms, point-of-sale systems and carrier relationships, syncing tracking, inventory and financial data across all channels. The solution scales from 10 to 10,000 locations through centralised control over routing logic. For third-party logistics providers, StoreOps enables ship-from-store as a managed service for brand clients without requiring new infrastructure.

Associated Press
Mar 24th, 2026
Pipe17 launches delivery date calculator to improve checkout conversion with real-time promises

Pipe17 has launched an Estimated Delivery Date (EDD) capability that calculates accurate delivery promises in real time across selling channels. The API-first solution evaluates inventory across fulfillment networks, carrier performance, transit times and capacity constraints to return delivery estimates in milliseconds. The Seattle-based company, whose Order Operations Platform serves enterprise brands and fulfillment providers, designed EDD to address the complexity of generating accurate delivery promises when inventory is spread across multiple warehouses and third-party logistics partners. The service operates continuously with no cold starts, ensuring checkout-speed responses. For brands, EDD aims to improve conversion rates and reduce customer support inquiries. Shopify merchants can access a reference implementation. For 3PLs, the capability provides a competitive advantage whilst optimising order flow through fulfillment networks. Pipe17's clients include Allbirds, Wyze and FedEx.

Support Me Techs LLC
Mar 24th, 2026
Pipe17 launches Estimated delivery date capability for accurate delivery promises across every selling channel.

Pipe17 launches Estimated delivery date capability for accurate delivery promises across every selling channel. (MENAFN - EIN Presswire) EINPresswire/ - Pipe17, whose Order Operations Platform powers commerce operations for enterprise brands and fulfillment service providers, today announced its Estimated... Original Creator Original Source March 24, 2026 Related Topics #Technology #News External News Article Originally published on menafn ONLY AVAILABLE IN PAID PLANS This is a shortened version of the article. For the full experience, please visit the original source. Share it with your developer friends!