Tesla

Makes electric cars, robotaxis and grid batteries

Demand Generation Manager - Performance, Content Marketing & New Initiatives

Growth MarketingConfirmed live in the last 24 hours

Full-timeNo salary listedIn-person

About the Job

Requirements

At least 5 years of hands-on experience in demand generation, performance marketing, or content marketing, with a digital background and Google Ads experience.
A bachelor's degree in Business, Economics, Management, or a related field, or evidence of exceptional ability.
Ability to see the bigger picture, define problems, and execute campaigns that drive awareness, consideration, and conversion.
Proficiency in Microsoft Office, Power BI, and Google Analytics, and curiosity to uncover data and insights.
Strong written and verbal communication skills and ability to build relationships across sales, engineering, legal, design, copywriting, operations, vehicle, and global energy marketing teams.
Ability to develop unconventional ideas and execute them, including ways to expand reach beyond increased media spend.
Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with limited supervision.
Fluency in English.
Willingness to travel up to 25%, mainly within Australia, with occasional travel across APAC.

Responsibilities

Own the development, execution, and optimization of performance marketing across Australia and New Zealand, including paid search, YouTube, and new channels, working with the global analytics team on insights, reporting, and optimization.
Own the ANZ content marketing strategy, from owned content through paid collaborations, aligned to the APAC content strategy and consistent across channels; partner with marketing colleagues to amplify content through owned social and email.
Work with external paid media and content partners to deliver awareness, education, and conversion, and support the Demand Generation Lead in managing those agencies.
Work with sales to find and develop third-party partnerships, and with marketing counterparts to amplify those opportunities through events, keynotes, and activations.
Lead ecosystem marketing with the ANZ vehicle team, along with small business, collaboration, and influencer programs, keeping messaging consistent from upper-funnel activity through lower-funnel performance.
Monitor, track, and report on campaigns and always-on activity against return-on-investment and key performance indicator targets, including weekly performance reporting.
Manage the approved budget so quarterly plans are delivered in full and meet defined business objectives, and ensure brand guidelines are maintained across all channels.

Desired Qualifications

Renewable energy experience is a plus but is not required.
Other regional language skills are a plus.

Category	Energy - Solar & Storage
Location	Melbourne, Victoria
Requisition ID	287980
Type	Full-time

Job Description

Tesla's mission is to build a world of amazing abundance. The Residential Energy Demand Generation and Marketing team plays a critical role in this mission by driving awareness and adoption of Tesla's energy products.We are looking for a Demand Generation Manager based in Melbourne (will consider Sydney or Brisbane for the right candidate) to own performance marketing, content marketing, and new initiatives across Australia and New Zealand, and to support other APAC markets when needed. This is a 12 month contract initially, covering maternity leave. However long term opportunity is likely to arise due to ongoing growth. You will build and execute a full-funnel program that grows awareness and consideration of Tesla's residential energy products with new audiences and existing customers, and delivers leads to our channel partners. This role reports to the Demand Generation Lead, Residential Energy, APAC and works closely with sales, global analytics, design, content, and agency partners.To succeed, you must be organized, data-driven, and comfortable working with tight deadlines and incomplete briefs. You should have a passion for sustainable energy, a strong ownership mentality, and the judgment to represent the brand at a high standard. The ideal candidate is a self-starter who can find an opportunity and execute it while managing competing priorities.You will work with stakeholders across sales, engineering, design, copywriting, legal, operations, the ANZ vehicle team, and the global energy marketing team.

Job Responsibilities

Own the development, execution, and optimization of performance marketing across Australia and New Zealand, including paid search, YouTube, and new channels as they come online, working with the global analytics team on insights, reporting, and optimization.
Own the ANZ content marketing strategy, from owned content through paid collaborations, aligned to the APAC content strategy and consistent across channels. Partner with marketing colleagues so content is amplified through owned social and email.
Work with external paid media and content partners to deliver awareness, education, and conversion, and support the Demand Generation Lead in managing those agencies.
Work with sales to find and develop third-party partnerships, and with the marketing counterparts to amplify those opportunities through events, keynotes, and activations.
Lead ecosystem marketing with the ANZ vehicle team, along with small business, collaboration, and influencer programs, so messaging holds from upper-funnel activity through lower-funnel performance.
Monitor, track, and report on campaigns and always-on activity against ROI and KPI targets, including weekly performance reporting.
Manage the approved budget so quarterly plans are delivered in full and meet the defined business objectives, and ensure brand guidelines are maintained across all channels.

Job Requirements

5+ years of hands-on experience in demand generation, performance marketing, or content marketing, with a digital background and Google Ads experience.
Bachelor's degree in Business, Economics, Management, or a related field, or evidence of exceptional ability.
Ability to see the bigger picture, define the problem, and execute campaigns that drive awareness, consideration, and conversion.
Proficiency in Microsoft Office, Power BI, and Google Analytics, and a natural curiosity to uncover data and insights.
Outstanding written and verbal communication skills, and the ability to build relationships across sales, engineering, legal, design, copywriting, operations, vehicle, and global energy marketing teams.
Ability to develop unconventional ideas and see them through, including ways to expand reach that are not just more media spend.
Proven ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with limited supervision.
Renewable energy experience is a plus, but not required.
Fluent in English, with other regional language skills a plus.
Willingness to travel up to 25%, mainly within Australia, with occasional travel across APAC.

About the Company

Tesla

Makes electric cars, robotaxis and grid batteries

Tesla makes electric cars and batteries that store power for homes and utilities, and it develops self-driving software and humanoid robots. In 2023, its Model Y became the first electric vehicle to rank as the world's best-selling car. Buyers order the Model 3 sedan, Model Y SUV, or Cybertruck pickup directly from Tesla instead of through dealers, and they charge on its Supercharger fast-charging network. It also sells Megapack and Powerwall batteries, runs a robotaxi service, and charges drivers a monthly fee for self-driving software that still needs their supervision. Tesla was founded in 2003, with Elon Musk as its lead early investor and a recognized co-founder, and it is based in Austin, Texas.

Company size: 10,001+
Company stage: IPO
Headquarters: Austin, TX
Founded: 2003

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