Roku provides a streaming entertainment ecosystem built around hardware devices (Roku TVs, streaming players, smart home gear, and audio gear) and a purpose-built operating system. Its devices run the Roku OS to deliver apps and streaming content to televisions. The Roku Channel offers free, ad-supported content and Roku Originals are exclusive programs produced in-house, bundled with advertising revenue and content distribution. The business model blends hardware sales, advertising, and distribution of content through its platform. Roku differentiates itself by offering a wide range of affordable devices, a centralized ad-supported free channel, and in-house originals, creating an integrated yet open platform for apps and content. The company’s goal is to grow a large, easy-to-use streaming ecosystem that combines hardware, software, and content to reach many households and monetize through device sales, ads, and distribution deals.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Jose, California
Founded
2002
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