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Braze

Customer engagement platform for cross-channel messaging

Sales Director - Retail & Consumer Goods

Account ExecutiveConfirmed live in the last 24 hours
Full-timeBerlin, Germany

About the Job

Requirements

  • At least 5 years of experience leading enterprise sales teams in the DACH market, specifically managing teams of 6 or more across Strategic, Enterprise, and Commercial accounts.
  • A proven track record acquiring, developing, coaching, and retaining high-performing sales talent.
  • A proven track record selling complex enterprise solutions into the Retail and Consumer Packaged Goods sectors; direct industry background is welcomed, and deep understanding of these verticals is essential.
  • A deep understanding of the marketing technology partner landscape for Retail and Consumer Packaged Goods, with established relationships among key System Integrators, technology partners, and agencies.
  • Experience using AI-driven sales tools to improve operational efficiency, accelerate deal execution, and refine sales processes.
  • Experience leading and unifying distributed sales teams across multiple strategic DACH locations.
  • Native German and fluent English are mandatory for C-level negotiations.
  • A deep understanding of Software as a Service sales cycles, Customer Data Platforms, omnichannel marketing, and modern customer engagement stacks.

Responsibilities

  • Lead and mentor a distributed team of at least six Account Executives across the DACH market, driving performance across Strategic, Enterprise, and Commercial account segments.
  • Lead the strategic expansion of Braze in Central Europe, focusing on Retail and Consumer Packaged Goods.
  • Represent Braze in the regional Retail and Consumer Packaged Goods sector, lead go-to-market initiatives, headline industry events, and lead internal and external evangelism.
  • Enforce disciplined deal execution, sales forecasting, pipeline management, and structured sales methodologies to support predictable revenue and alignment with revenue operations.
  • Collaborate with and expand relationships with System Integrators, technology partners, and digital agencies to develop joint go-to-market strategies and accelerate revenue.
  • Drive customer engagement from prospecting and acquisition through retention and expansion, participating in complex C-level customer meetings and negotiations.
  • Align with internal Business Development, Marketing, Customer Success, Legal, Sales Operations, and Partnerships teams.
  • Build, inspire, and retain a high-performing, multi-location sales team.
  • Expand Braze's footprint and shape its market perception in the DACH Retail and Consumer Packaged Goods enterprise markets.
  • Drive predictable operations through pipeline management and adoption of AI-assisted sales workflows.
  • Drive customer success and cultivate lasting executive-level relationships.
  • Partner with internal stakeholders and external channel partners to expand market reach.

Desired Qualifications

  • French language skills are highly regarded.
  • Existing executive relationships within DACH Retail and Consumer Packaged Goods are a significant advantage.
  • Direct industry background in Retail or Consumer Packaged Goods is welcomed.

About the Company

Braze

Customer engagement platform for cross-channel messaging

Braze is a customer engagement platform that helps brands build ongoing relationships with customers by coordinating real-time, cross-channel messages across email, push, in-app, SMS, and more. It collects data from any source, segments audiences, and orchestrates customer journeys so the right message reaches the right person at the right time. It also uses AI-powered experimentation and optimization to test and improve campaigns. Braze differentiates itself with a data-driven, multi-channel approach and a strong emphasis on journey orchestration and real-time engagement, serving a wide range of clients from small businesses to large enterprises and operating globally. Its goal is to enable brands to deliver relevant, personalized experiences at scale, across channels, to drive lasting customer relationships.

Company size
1,001-5,000
Company stage
IPO
Headquarters
New York City, New York
Founded
2011

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