W

WPP Media

AI-native global media services network

Commerce Account Director - Commerce

Full-Time
No salary listed
Mid, Senior
London, UK+1 moreMore locations: Manchester, UK
HybridHybrid role with teams in the office around four days a week.

About the job

Requirements
  • Proven media agency background.
  • Strong hands-on experience running campaigns in Amazon Sponsored Ads and Amazon DSP.
  • Solid working knowledge of CitrusAd and Criteo for onsite and offsite retail media.
  • Confidence managing senior client stakeholders and simplifying complex performance results into clear recommendations.
  • Passion for coaching and building capability in the team.
  • Exposure to wider commerce channels, such as Tesco Media.
  • Right to work in the United Kingdom.
Responsibilities
  • Act as the day-to-day senior contact for key clients, providing strategic guidance across Amazon and additional retailers using CitrusAd, Criteo, and Kevel.
  • Build and oversee performance-driven media plans leveraging sponsored advertising, DSP, and onsite and offsite retail audiences.
  • Ensure campaigns are executed to the highest standard, including quality assurance, pacing, and optimization.
  • Lead business reviews with a clear narrative on the impact of media, including return on ad spend, new-to-brand share, and retail sales impact.
  • Develop test-and-learn roadmaps to drive client innovation in targeting, bidding, and new retail media formats.
  • Manage scope, forecasting, budgets, and profitability across accounts.
  • Line-manage and mentor a team of activation specialists, setting standards for quality and delivery.
  • Collaborate with internal teams to drive a full-funnel approach to media for clients.
  • Drive process automation through adoption of technology and efficient ways of working.
Desired Qualifications
  • Experience with Amazon Marketing Cloud or retailer clean-room analytics.

About the company

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2003

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Simplify's Take

What believers are saying

  • August 6, 2026 results showed WPP Media's quarterly decline improved to 2.8%.
  • WPP appointed Laura Ryan chief media officer in 2026, strengthening investment and activation leadership.
  • Retail media and commerce promotions in October 2026 deepen WPP Media's linked commerce strategy.

What critics are saying

  • H1 2026 WPP Media revenue less pass-through costs fell 5.4%, showing client losses.
  • FTC sued GroupM on April 15, 2026 over alleged advertising collusion and demonetization practices.
  • Sindhuja Rai's October 2026 exit and APAC churn signal unstable leadership during restructuring.

What makes WPP Media unique

  • May 2025 rebrand unified GroupM into WPP Media around WPP Open and Open Intelligence.
  • WARC Media 100 ranked WPP Media first again on March 13, 2026.
  • WPP Media combines Mindshare, Wavemaker, and EssenceMediacom under shared data and commerce infrastructure.

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Benefits

Health Insurance

Vision Insurance

Dental Insurance

Paid Time Off

Hybrid Work Options

Remote Work Options

401(k) Retirement Plan

Wellness Program

Mental Health Support

Paid Holidays

Paid Vacation

Gym Membership

Life Insurance

Disability Insurance

Employee Discounts

Employee Referral Bonus

Professional Development Budget

Conference Attendance Budget

Training Programs

Tuition Reimbursement

Professional Certification Support

Phone/Internet Stipend

Home Office Stipend

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Sabbatical Leave

Relocation Assistance

Stock Options

Company Equity

Meal Benefits

Commuter Benefits

Legal Services

Mentorship Program

EssenceMediacom

Employee Discounts

Company News

MarTech360
Oct 1st, 2026
WPP Media promotes Isobel MacDougall as Commerce Director.

WPP Media promotes Isobel MacDougall as Commerce Director. WPP Media has promoted Isobel MacDougall to Commerce Director, expanding her responsibilities within the agency's commerce function as retail media and commerce marketing become increasingly connected to broader media strategies. MacDougall shared news of the promotion in a recent career update. Her move into the Commerce Director role comes as agencies continue to develop dedicated commerce capabilities covering ecommerce, retail media, marketplaces, performance marketing, and related technology. The commerce function has become an increasingly important part of the marketing ecosystem. Brands are connecting media investment more closely with purchasing journeys, while retail media networks and commerce platforms are creating additional opportunities to reach consumers closer to the point of consideration and purchase. Within WPP Media, commerce sits across areas including media, data, technology, partnerships, and performance. The agency's broader commerce practice focuses on connected commerce and the integration of commerce activity with media planning and investment. The changing role of commerce is also reflected in the responsibilities attached to commerce leadership positions across WPP Media. These can include retail media strategy, ecommerce campaign management, marketplace partnerships, measurement, data, and coordination with media and performance teams. MacDougall's promotion therefore comes at a time when commerce is moving beyond a standalone ecommerce function and becoming more closely integrated with media planning, audience strategy, data, and measurement. For media agencies, this evolution requires teams to work across an increasingly fragmented ecosystem of retailers, marketplaces, advertising platforms, and commerce technologies. Commerce leaders are consequently taking on broader responsibilities around strategy, activation, partnerships, and operational coordination. MacDougall's new position adds to WPP Media's commerce leadership structure as the agency continues to develop capabilities across the changing retail media and digital commerce landscape.

exchange4media
Oct 1st, 2026
Seshadri Shankaran joins WPP Media as Senior Vice President.

Seshadri Shankaran joins WPP Media as Senior Vice President. Seshadri Shankaran joins WPP Media from Bennett Coleman & Co. Ltd. (The Times of India), where he served as General Manager till August 2026. Seshadri Shankaran has joined WPP Media as Senior Vice President - Client Investments, Marketplace and Partnerships, India. Based in Mumbai, Shankaran will be responsible for managing products for media solutions in his new role, which he took up in September 2026. He joins WPP Media from Bennett Coleman & Co. Ltd. (The Times of India), where he served as General Manager from September 2025 to August 2026, handling business strategy and revenue planning, yield management, opportunity identification and deal structuring and sales support. Shankaran previously spent over a decade with GroupM, where he held leadership roles including National Head - Agency Investments, Head - Strategic Partnerships (India), Business Head (Inventory Media), and Head - Business Strategy & Product Head (Inventory Media) at Matrix. His earlier experience includes roles in media consulting at GroupM, product and revenue strategy at Star TV, and sales strategy at Times Internet.

PitchOnNet
Oct 1st, 2026
WPP Media APAC Chief Client Officer Sindhuja Rai exits agency.

WPP Media APAC Chief Client Officer Sindhuja Rai exits agency. Arthur Altounian, VP - Singapore and Malaysia at WPP Media, has also announced his departure from the agency WPP Media is seeing senior-level movement in its APAC leadership, with Sindhuja Rai, Chief Client Officer, APAC, set to leave the company, according to media reports. Rai's exit comes after a three-year stint with the group. She was appointed Chief Client Officer, APAC, in June 2025, having previously served as CEO, Wavemaker, APAC, since joining the organisation in September 2023. Her professional profile also lists an APAC client leadership role at WPP Media between October 2024 and June 2025. Prior to joining WPP Media, Rai was with Mondelēz International. Separately, Arthur Altounian, VP - Singapore and Malaysia at WPP Media, has also announced his departure in a LinkedIn post, bringing his nearly 12-year association with the group to an end. Reflecting on his tenure, Altounian said his journey with WPP Media, formerly GroupM, began in London with the Xaxis pan-regional team before he relocated to Singapore.

Medianews4u
Sep 30th, 2026
Sindhuja Rai to exit WPP Media next month amid APAC leadership churn.

Sindhuja Rai to exit WPP Media next month amid APAC leadership churn. Chief Client Officer, APAC, Rai has spent over three years with WPP, including stints as Wavemaker APAC CEO and in regional client leadership. Reading Time: 2 mins read Sindhuja Rai, Chief Client Officer, APAC at WPP Media, is set to leave the company next month after more than three years with the business. Confirming the development, a WPP Media spokesperson said: "Rai will be leaving the business next month. We're grateful for her contributions during her time with us and wish her all the very best for what's next." The company also clarified that Rai's departure is not part of any significant restructuring underway within the regional business. Her next move has not been announced. Rai took charge as chief client officer, APAC in June 2025, following the launch of WPP Media and a reshuffle of its regional leadership. Based in Singapore, she was responsible for strengthening client service across APAC, overseeing global and regional accounts and leading the client solutions team. Before moving into the role, Rai served as CEO of Wavemaker APAC from September 2023 to June 2025. She also held a regional client leadership position at WPP Media between October 2024 and June 2025. A 25-year career across client and agency sides. Rai joined WPP after 13 years at Mondelēz International, where she most recently served as senior director, global media investment and AMEA consumer experience. Her career at Mondelēz included regional roles spanning media, data, digital and consumer engagement across APAC, the Middle East and Africa. With more than 25 years of experience across agency and client-side organisations, Rai has held senior leadership roles covering media, marketing, client management and consumer strategy. Senior leadership moves reshape APAC business. Rai's exit comes amid a series of senior leadership changes across WPP Media's APAC operations. In Malaysia, former Carat Malaysia partner and head Vanitha Selvathurai recently joined WPP Media as vice president, clients, with a mandate focused on strengthening client leadership and partnerships. In Hong Kong, the agency created a new chief client and operating officer role and appointed Adrian Lee to the position. Reporting to Michael Beecroft, CEO, WPP Media North East Asia, and working alongside Silas Ho, Lee is responsible for client leadership and operational excellence in the market. Elsewhere in the region, Arshan Saha, formerly CEO of WPP Media for Singapore and Malaysia and head of media management and delivery for APMEA, recently joined Aleph as regional managing director, APAC. His remit covers operations across 15 markets and platform partnerships in the region. While WPP Media has ruled out a significant restructuring linked to Rai's departure, her exit adds to a period of continuing senior-level movement across the company's APAC leadership ranks.

Campaign India
Sep 30th, 2026
WPP Media bags Agency of the Year at Campaign AI Awards.

WPP Media bags Agency of the Year at Campaign AI Awards. Google India wins Brand of the Year as the inaugural awards recognise AI-led work that moves beyond automation to solve marketing problems and uncover deeper consumer insights. The inaugural Campaign AI Awards 2026, held at Mumbai's Shiloh on September 30, put the spotlight on work using AI to solve marketing problems, uncover consumer insights and build culturally relevant brand experiences. WPP Media won four Grands Prix to take the Agency of the Year title, while Google India was named Brand of the Year. Jury chair Shekar Khosla, vice-president - marketing at Google India, said the strongest entries went beyond using AI for automation and efficiency, instead deploying it as a source of intelligence. "When we talk about AI in advertising, the conversation almost always jumps to scale. And yes, efficiency is fantastic. But the work that truly stood out to the jury went far beyond just creating ads at scale," he said. "We saw AI acting as the ultimate creative detective, helping agencies and brands sift through mountains of cultural data to find those sharp, golden insights. AI is no longer just the end product; it's becoming the springboard for your next creative brief." Across the winning work, three themes emerged: contextual problem solving, deep cultural resonance and the human-AI nexus, where automation provides scale while strategic thinking and creative judgement remain firmly human. "The most fascinating part was seeing how AI is being created for many Indias," said Niraj Ruparel, creative technology lead at WPP India. "AI is helping make marketing more inclusive and turning creative dreams into reality. This is just the beginning, and there is so much more good work that will keep getting unleashed." The judging process also underscored the gap between genuine AI-led problem solving and the use of technology for its own sake. "What really separated the winners from the others was simple marketing logic - strong insights as well as quantifiable impact," said Ayesha Huda, chief marketing officer, Mars Petcare India. "That made it super clear which AI was solving a real problem versus tools for the sake of tools." The awards mark the beginning of a platform focused on recognising the evolving role of AI in India's advertising and marketing ecosystem, as brands and agencies continue to explore how technology can expand what is creatively and commercially possible. Below is the full list of winners: | CAMPAIGN CATEGORIES | | Category | Award | Agency | Brand | Campaign | | AI-Powered Campaigns - Most Innovative AI Marketing Campaign | Grand Prix | WPP Media | Britannia Industries | Your Favorite Dessert Recipes - 'Bourbon-AI-zed' | | Grand Prix | Essencemediacom- Team MFG | Google India | ICC Sports Engine | | Silver | Essencemediacom- Team MFG | Google India | Reclaiming Cricket Commentary with Female Fans ('Bollywood Spin') | | Silver | Dentsu Creative | D.A.V. Public School | Bullying Decoder | | Silver | Communique Marketing Solutions | Google India | Fund My Crazy x Google Gemini 2025 | | Bronze | JioHotstar | JioHotstar Digital Marketing | Special Ops 2.0 AI Pincode Innovation | | Bronze | Inventech - Laqshya Media Group | Marriott Bonvoy | Toh, Aaj Jaana Kahan Hai? | | AI-Powered Campaigns - Best AI-Driven Marketing Campaign | Grand Prix | WPP Media - Mindshare India | UltraTech Cement | Scan the Logo 2.0 | | Gold | WPP Media - Mindshare India | UltraTech Cement | Predicting the future before it exists | | Bronze | Rediffusion Brand Solutions | Dabur India | Dabur Amla Teacher's Day | | Bronze | Mo Mantra | Glenmark | Power and Control | | AI-Powered Campaigns - AI in Multi-Channel Campaigns | Silver | Ethinos Digital Marketing | Kotak Mutual Fund | Kotak MF AI Studio | | Bronze | WPP Production | Federal Bank | Onam Celebration | | Bronze | Omnicom Production / Magnon (India) | HP India | All Maxxed Out | | AI-Powered Campaigns - AI-Powered Brand Launch | Gold | Inventech - Laqshya Media Group | Tata Coffee Gold | India's First AI-Powered Interactive Anamorphic | | H+AI - Enabled Strategic Planning - Best Use of AI to Drive Action During Advertising Execution | Gold | WPP Media - Mindshare India | UltraTech Cement | Predicting the future before it exists | | Gold | Essencemediacom- Team MFG | Google India | ICC Sports Engine | | Gold | WPP Production | Britannia Industries | Transaction to Temptations | | H+AI - Enabled Craft Excellence - AI-Enabled Design Craft | Bronze | ZiWorks | Axis Mutual Fund | Weekly Wisdom | | Bronze | Rediffusion Brand Solutions | Kansai Nerolac Paints | Nerolac Perma NoHeat 'Penguin' | | H+AI - Enabled Craft Excellence - AI-Enabled Film / Video Craft | Gold | Elemental Films | Bridgestone India | Feel the Bridgestone Difference | | Gold | HT Media Group | HT Media | HT@100 Centenary Brand Film | | Silver | WPP Production | Britannia Industries | Smart Moves | | Bronze | Digitale (Lookad India) | Senco Gold & Diamonds | When Gifting Goes Hilariously Wrong | | Bronze | Jayesh Shikarkhane | Jio Studios, B62 Studios & Saregama Music | Dhurandhar Title Track | | Bronze | Communique Marketing Solutions | Amazon India | Amazon Smbhav 2025 - Human X AI opening film | | H+AI - Enabled Craft Excellence - AI-Enabled Copywriting Craft | Gold | Essencemediacom- Team MFG | Google India | Reclaiming Cricket Commentary with Female Fans ("Bollywood Spin") | | H+AI - Enabled Experience Design -AI-Enabled Interactive / Immersive Experience | Grand Prix | WPP Media | Britannia Industries | Britannia A-EYE | | Gold | Communique Marketing Solutions | Google India | House of Google AI | | Gold | Essencemediacom- Team MFG | Google India | Google Gemini #ThisIsWhy | | Gold | WPP Media | Britannia Industries | Your Favorite Dessert Recipes - 'Bourbon-AI-zed' | | Gold | Dentsu Creative | D.A.V. Public School | Bullying Decoder | | Bronze | Pidilite | Ogilvy | Fevikwik AI Pack | | Bronze | VDO.AI | Hyundai Motor India Limited and Innocean Worldwide | VDO.AI's AI-Powered Live Contextual CTV Ad Campaign for Hyundai | | Bronze | Communique Marketing Solutions | Google India | Android Land @ Comic Con 2025 | | H+AI - Enabled Experience Design - Best AI-Powered Personalisation | Silver | Mo Mantra | Glenmark | Power and Control | | Bronze | Tata Capital | Tata Capital | AI powered collections - Innovation at scale | | Bronze | Wipro Consumer Care | Santoor | Santoor Young Voice | | H+AI - Enabled Experience Design - AI-Enabled Insight-Driven Experience | Gold | Dentsu Creative | D.A.V. Public School | Bullying Decoder | | Gold | Essencemediacom- Team MFG | Google India | Reclaiming Cricket Commentary with Female Fans ('Bollywood Spin') | | H+AI - Enabled Strategic Planning - Best AI-Informed Strategic Advertising Decision | Gold | WPP Media - Mindshare India | UltraTech Cement | Predicting the future before it exists | | Gold | Essencemediacom- Team MFG | Google India | ICC Sports Engine | | H+AI - Enabled Strategic Planning - Best Use of AI-Led Learning to Shape Future Advertising Strategy | Gold | Birlasoft | Birlasoft | MedTech IQ - Unlocking Precision Marketing with Synthetic Data | | Social & Influencer Marketing - Best AI-Powered Influencer Marketing Campaign | Gold | Essencemediacom- Team MFG | Google India | Reclaiming Cricket Commentary with Female Fans ('Bollywood Spin') | | Silver | Cre8r.ai | Reebok India | Reebok Influencer Always-on Advocacy Program | | Social & Influencer Marketing - Best AI in Social Media Strategy | Gold | Essencemediacom- Team MFG | Google India | ICC Sports Engine | | Silver | L&T Finance | L&T Finance | Sachet with Sachet | | Measurement & Effectiveness - Data-Driven Insights & Analytics | Gold | WPP Media - Mindshare India | UltraTech Cement | Predicting the future before it exists | | Gold | Dentsu Creative | D.A.V. Public School | Bullying Decoder | | Silver | WPP Media - Mindshare India | UltraTech Cement | From Clicks to bricks: UltraTech's AI powered journey | | Measurement & Effectiveness - Best Use of AI for Marketing Measurement | Bronze | Mo Mantra | Mo Mantra | Tamil Nadu Election AI Survey | | Media & Channel Excellence - Best Use of AI for Context, Timing & Exposure Planning | Gold | Essencemediacom- Team MFG | Google India | ICC Sports Engine | | Media & Channel Excellence - Best AI-Informed Media Planning Decision | Gold | WPP Media - Mindshare India | UltraTech Cement | Predicting the future before it exists | | Silver | WPP Media - Mindshare India | UltraTech Cement | Vote Karega Toh Mazboot Banega India | | Agentic AI - Multi-Agent Ecosystems | Gold | WPP Production | Britannia Industries | Transactions to Temptations | | Silver | WPP Production | Google India | Google Human-In-The-Loop | | Agentic AI - Best Use of Autonomous AI Agents in Marketing | Bronze | Digital ShoutOuts Media | Audience Base | AI Powered Audience Intelligence Platform | | TOOL CATEGORIES | | Category | Award | Company | Brand | Campaign | | AI-Powered Marketing Transformation - Best AI-Powered Audience Intelligence Solution | Silver | WPP Media - Mindshare India | Ultratech Cement | Scan the Logo 2.0 | | AI-Powered Marketing Transformation - Best AI-Led Interactive Brand Experience | Gold | WPP Media - Mindshare India | Ultratech Cement | Scan the Logo 2.0 | | SPOTLIGHT CATEGORIES | | Category | Award | Name | Agency | / | | AI Innovator of the Year | Silver | Gurbaksh Singh | Dentsu Creative | / | | AI Creative Leader of the Year | Winner | Praval Singh | Zoho | / | | Agency of the Year | Winner | / | WPP Media | / | | Brand of the Year | Winner | / | Google India | / |