B2C Marketing Manager

Our mission at Too Good To Go is to inspire and empower everyone to fight food waste together. It’s a big mission, and that’s where you come in!

At Too Good To Go, you’ll join a team that cares about developing strategic partnerships, making value-based decisions, and finding innovative solutions to the world’s food waste crisis. You’ll join an elite team to elevate our growth and collaborate daily with world-class minds—while doing work that’s both high-impact and deeply meaningful.

The Role

As the Marketing Manager for North America, you will own the local strategy and execution of consumer-facing campaigns across the US and Canada. Sitting within the B2C Marketing Team, you will be the creative force that brings the Too Good To Go brand to life, inspiring both prospective and existing customers to join the food waste movement.

In this role, you will bridge the gap between imaginative storytelling and analytical rigor. You will own your workstreams end-to-end, moving fluidly from high-level campaign concepting to tactical execution. Rather than settling for vanity metrics, you will look deep into the data to prioritize initiatives that drive true brand love, user acquisition, and measurable marketplace impact.

Core Responsibilities

Campaign Strategy & Brand Concepting (B2C)

• Campaign Ownership: Own the strategy, ideation, and end-to-end execution of high-impact, consumer-facing marketing campaigns that drive brand awareness and user adoption across North America.

• Brand Collaborations: Identify, pitch, and execute strategic partnerships and brand collaborations that amplify our mission and connect Too Good To Go with culturally relevant audiences.

• Creative Oversight: Partner closely with external creative agencies and internal design teams to oversee production, ensuring all marketing assets and copy are exceptionally creative, on-brand, and localized for the North American market.

Content, Influencer & Community Growth

• Influencer Marketing: Scale and manage our influencer marketing program from end-to-end, including sourcing creators, negotiating contracts, briefing content, and tracking ROI.

• Owned Social & Content Creation: Drive the overarching strategy for our owned social media channels, concepting highly engaging, viral-worthy content that highlights the value of saving food.

• Community Management: Oversee regional community management strategies to foster deep brand loyalty, turn casual users into brand advocates, and keep our audience highly engaged.

Cross-Functional Collaboration & Data Impact

• Matrixed Collaboration: Serve as a key connective tissue across marketing verticals, collaborating daily with local and global teams—including CRM Marketing Managers, Partner Marketing Managers, Social Media Managers, and PR Managers.

• Data-Driven Optimization: Regularly dig into performance data to evaluate campaign health. Move beyond likes and impressions to measure how your workstreams impact core business metrics like customer acquisition, engagement, and retention.

Requirements

• The Experience: Significant years of hands-on experience in Brand Marketing, Campaign Management, or Consumer Marketing. Experience within a high-growth B2C app or mobile-first marketplace is highly preferred.

• Creative Brand Acumen: A natural creative storyteller who instinctively understands how to bring a brand identity to life across digital and physical touchpoints. Proven experience managing external creative agencies is a must.

• Multi-Channel Expertise: Deep familiarity with modern consumer marketing channels, including influencer networks, owned social platforms (TikTok, Instagram), experiential activations, and community management.

• Data Fluency: You don't just report on vanity metrics; you are comfortable digging into the data to understand the true business impact of your campaigns and use insights to build your next strategy.

• Strategic & Tactical: You can dream up big, innovative campaign ideas but are equally excited to roll up your sleeves, build briefs, write copy, and execute the work.

• Collaborative Owner: You are a self-starter who thrives when given total ownership of a project, while remaining a supportive, highly aligned team player within a complex global structure.

What it takes to succeed

We are looking for people who are energized by the opportunity and driven by the discipline it takes to achieve it. Too Good To Go is building a high performing team where the right people thrive by holding themselves and each other to these standards. If you are looking for a place to grow, own your work, and make an impact—you’ll fit right in.

To succeed here, you’ll need to embody these four principles:

• Choose Excellence over Ease: You take initiative and prioritize long-term impact over short-term comfort, consistently pushing for exceptional quality rather than settling for "good enough."

• Demonstrate Integrity and Responsibility: You do the right thing when no one is watching. You recognize your own agency to influence outcomes and take responsibility —meeting setbacks with solutions and humility rather than excuses.

• Seek Honesty: You ask questions and prioritize truth over comfort, welcoming candid feedback, and addressing performance directly to ensure we never stop improving.

• Bring Energy and Joy to the Journey: You take responsibility for the energy you bring to the team, finding meaning in the work while celebrating our shared wins and lessons.

Benefits

Agility & Autonomy

• Modern Hybrid Model: Maintain a high-performance rhythm with a balance of focused remote work and collaborative office days (3x a week) in our NYC hub.

• Global Mobility: The flexibility to work from abroad for up to 30 days per year.

• Dedicated Time to Recharge: 20 days of paid vacation plus additional paid volunteer time through our Shareback program.

• Parental Support: Comprehensive paid parental leave with top-up support to ensure you can be present for life’s most significant milestones.

Holistic Wellbeing & Security

• Premium Health Coverage: 100% employer-paid medical (EPO), dental, and vision options for employees.

• Comprehensive Support: Access to our Employee Assistance Program (EAP) for mental health care, legal and financial advisory, and family support.

• Active Lifestyle: Stay energized with monthly ClassPass credits and our dedicated bike mobility program.

• Financial Future: Plan for long-term security with a 401(k) program, including an employer-matched contribution.

Community & Belonging

• Global Connectivity: Engage with our international team through various Employee Resource Groups (ERGs), including P.R.I.D.E., Women in the Workplace, Global Majority Voices, and Functionally Diverse groups.

• Vibrant Workspace: Experience a welcoming office environment with curated snacks, premium coffee, and regular team celebrations that foster a true sense of community.

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.

• Submit your CV and Cover letter in English.

• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

Certain US states/jurisdictions require Too Good To Go to include a reasonable estimate of the salary range for this role. A reasonable estimate of the range for new joiners for this role in the United States is $85,000 - $95,000. Actual salaries may vary and may be above or below the range based on various factors, including, but not limited to, an individual's assigned work location, experience, and expertise.

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