Autotrader.ca provides a suite of digital tools for used-car dealers to grow online sales. The platform is subscription-based and combines marketplace listings, web solutions, inventory management, traffic analytics, and conversion tools; dealers upload inventory, publish listings, review analytics, and convert traffic into leads. Premium listings on autoTRADER.ca offer extra exposure, while the tools are designed to be simple to use and easy to measure. The goal is to help dealers attract more customers, manage inventory more efficiently, and increase sales in a competitive digital automotive market.
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$2.3B
Headquarters
Toronto, Canada
Founded
1975
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