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CG Financial Services

Personalized retirement, estate, and business planning

Commercial Sales Specialist

Full-Time
No salary listed
Mid
Bachelor's
Haslett, MI, USA
HybridHybrid schedule in Haslett, Michigan.

About the job

Requirements
  • At least 3 years of commercial insurance sales experience with a demonstrated track record of new business production.
  • An active Michigan Property and Casualty producer license, or the ability to obtain one promptly.
  • Working knowledge of commercial coverage lines, including business owner policies, general liability, commercial property, workers' compensation, commercial auto, umbrella, and specialty/errors and omissions lines.
  • Demonstrated ability to self-generate leads and build a referral network from scratch.
  • Experience working in a customer relationship management-driven sales process and reporting pipeline metrics.
Responsibilities
  • Prospect and generate new commercial lines business through cold outreach, networking, referral partnerships, and centers of influence such as certified public accountants, attorneys, and financial advisors.
  • Build and manage a pipeline of qualified commercial prospects, tracking activity, follow-up, and conversion at each stage.
  • Assess commercial risk exposures and design coverage packages across property, casualty, workers' compensation, auto, and specialty lines.
  • Develop and execute a territory- or vertical-specific business development plan with defined prospecting and activity targets.
  • Partner with carrier underwriters to market accounts, negotiate terms, and secure competitive placements.
  • Coordinate with the Service Team and Commercial Account Manager to hand off and onboard new accounts after the sale.
  • Represent the company at community, networking, and industry events to build brand visibility and referral sources.
  • Identify Business Services opportunities, such as retirement plan services, for Wealth Management Advisors.
  • Meet or exceed new business production goals.
  • Maintain accurate, up-to-date pipeline and activity reporting for leadership review.
Desired Qualifications
  • A Bachelor's degree.
  • Industry designations such as Certified Insurance Counselor, Chartered Property Casualty Underwriter, or Construction Risk and Insurance Specialist.

About the company

CG Financial Services provides tailored financial planning for individuals and organizations in Michigan, North Carolina, and beyond. Personal Financial Services cover retirement and lifestyle planning, estate planning, tax minimization, and insurance planning, while Business Financial Services offer employee benefits, retirement plans, and executive compensation. Acting as a personal CFO, CG Financial Services coordinates with clients’ other advisors to align goals and deliver practical outcomes. Securities are offered through LPL Financial, with investment advice provided by Capital Asset Advisory Services, LLC, and these entities are separate from LPL; the firm’s goal is to help clients achieve financial security today and build a lasting legacy for the future.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Meridian Charter Township, Michigan

Founded

1999

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Simplify's Take

What believers are saying

  • Citywire recognized CG on October 1, 2026 as a fastest-growing RIA at 17.2%.
  • Assets reached about $5 billion by October 2026, up from a few hundred million.
  • Eight locations and 59 fiduciary advisors support continued recruiting across wealth, insurance, and advisor network.

What critics are saying

  • LPL custody and brokerage dependence since 2023 concentrates platform risk and pricing leverage.
  • The ETF launch makes CG compete with BlackRock, Vanguard, and dozens of low-fee rivals.
  • Founder-led execution around Mazzali remains central, creating succession risk if retention weakens.

What makes CG Financial Services unique

  • Anthony Mazzali built CG Financial in 1999 around advisor-network support and fiduciary planning.
  • Jon Patullo joined October 2026 to upgrade workflows, technology, and operating infrastructure.
  • CG Advisory Services launched CG Flagship Equity ETF on September 29, 2026.

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Benefits

Health Insurance

Life Insurance

Paid Vacation

Hybrid Work Options

Company News

Yahoo Finance
Oct 2nd, 2026
Jon Patullo joins CG Financial as COO and CIO after brief TradePMR stint

Jon Patullo has joined CG Financial Services, a hybrid registered investment adviser with $5 billion in assets under management, as chief operating officer and chief information officer. Patullo joined TradePMR in 2024 as chief product officer, where he worked on growing the Fusion technology platform. Before TradePMR, Patullo served as chief product officer for Apex Fintech Solutions. He previously spent over 16 years at TD Ameritrade Institutional running adviser technology development, including rollouts of the Veo and Veo Open Access platforms. At CG, Patullo will oversee the firm's operating model, digital capabilities, adviser workflows and scalable processes. The move follows CG's hiring of Eugene "Gino" DeRango last year as director of CG Adviser Network.

Wealth Management
Oct 2nd, 2026
People moves: TradePMR tech executive Jon Patullo jumps to hybrid RIA.

People moves: TradePMR tech executive Jon Patullo jumps to hybrid RIA. In addition, Voya's CIO is to depart in November, industry vet Larry Roth joins the board of AI-driven advisor intelligence firm Wealthstream, and Alaris hires a buyer strategist from SageView. October 2, 2026 Want a quick summary? Jon Patullo, who joined TradePMR in 2024 as chief product officer, has joined CG Financial Services, a hybrid registered investment advisor with $5 billion in assets under management, as chief operating officer and chief information officer. Patullo is known for his custody platform experience and knowledge of technology and integrations in the independent advisor community. At TradePMR, he was tasked with growing and enhancing the Fusion technology platform. When asked about Patullo's replacement, a TradePMR spokesperson referred to the May 2026 appointment of Kate Mapstone, a strategic advisor at Robinhood, as head of RIA strategy. Since then, she's overseen the rollout of Robinhood Cortex for Advisors and Advisor IPO Access. She's also leading the strategic vision and roadmap for the dual-custody platform. Prior to joining TradePMR, Patullo was the chief product officer for Apex Fintech Solutions. Before that, he ran advisor technology development for more than 16 years at TD Ameritrade Institutional, including rollouts of the popular Veo and Veo Open Access platforms. In the new role at CG, he'll be responsible for the firm's operating model, digital capabilities, advisor workflows and scalable processes. The firm will also draw on his experience in developing vendor relationships as it continues to invest in its technology platform. This follows news last year that CG hired Eugene "Gino" DeRango as director of CG Advisor Network, a unit of CG Financial. DeRango joined from Axos Advisor Services, where he served as senior vice president and national sales manager. This week, CG Advisory Services, the company's RIA unit, launched its first exchange traded fund, the CG Flagship Equity ETF. The ETF is based on the firm's equity selection process, which uses a top-down approach, fundamental research, a capitalization framework and value analysis to identify about 100 to 125 companies. CG Financial was founded in 1999 by CEO Anthony J. Mazzali and a group of captive advisors in Haslett, Mich. The founders realized that many independent advisors were looking for help running their practices, so they built CG Advisor Network, a platform and back-office support system to help advisors transition from large firms. In 2023, the firm moved to LPL Financial for custody and brokerage services. Voya CIO to depart in November. Voya Financial's Chief Investment Officer Eric Stein will be departing the firm in November, a little over one year after being promoted to the position, according to a regulatory filing confirmed by the firm. Stein joined Voya in 2024 as head of investment and CIO for fixed income before being promoted to CIO in July 2025. In the role, he oversees Voya's public and private fixed income and alternatives, equities, income and growth, and multi-asset strategies and solutions teams. "Over the last few years, Eric has helped strengthen a culture of collaboration across our investment platforms, creating greater alignment and consistency in how we operate," a spokesperson wrote in an email. "We are grateful for Eric's leadership and contributions and wish him the best in his future endeavors." New York-based Voya did not comment on a replacement. WealthStream adds wealth vet Larry Roth to advisory board. WealthStream, an advice intelligence platform for wealth management firms, appointed Larry Roth to its strategic advisory board, the company announced. Roth is the founder and managing partner of Ascentix Partners, a growth strategy consultancy for wealth management enterprises, and previously served as CEO of Advisor Group and Cetera Financial Group. He also serves as a senior advisor to Berkshire Global Advisors. "Larry has led the kinds of organizations we built WealthStream to serve," founder and CEO Dan Daum said in a statement. Roth will advise WealthStream's leadership team on enterprise strategy, market development and strategic partnerships as the company expands its work with wealth management organizations. "The firms that lead the next era of wealth management will be the ones that can grow without compromising the quality and consistency of their advice," Roth said in a statement. "What stands out about WealthStream is that it helps advisors recognize more planning opportunities and understand the reasoning behind each recommendation." Roth joins a strategic advisory board that includes John Vaccaro, former head of MassMutual Financial Advisors; Stuart Rubinstein, former president of Fidelity Wealth Technologies; Shane Morrow, partner and CEO of IronBridge Wealth Counsel; and Sarah Mouser, executive vice president of financial planning at Merit Financial Advisors. Alaris hires former SageView executive as head of buyer strategy. Alaris Acquisitions, a Charlotte, N.C.-based sell-side mergers and acquisitions advisory firm serving the wealth management industry, appointed Natasha Pfeiffer as managing director, head of buyer strategy, the firm announced. Pfeiffer will lead Alaris' buyer strategy and relationships, working alongside the firm's deal teams to help clients evaluate potential partners. She will lead Alaris' relationships across its network of more than 80 acquirers and oversee the buyer intelligence that powers Lens, the firm's proprietary buyer-seller matchmaking platform, according to the announcement. Pfeiffer most recently served as chief legal officer and corporate secretary of SageView Advisory Group, where she helped lead the company through its 2025 sale to Creative Planning. "Natasha has a combination of transaction experience, legal expertise and firsthand knowledge of the buyer and seller perspectives that will be incredibly valuable to our clients," Jacqueline Martinez, managing partner of Alaris, said in a statement. Prior to SageView, Pfeiffer served as senior legal director at Goldman Sachs, where she led the integration of its retail wealth management business into Goldman's Private Wealth Management vertical following the acquisition of United Capital Financial Advisers. Pfeiffer's appointment marks the firm's third leadership hire this year, following the September 2026 onboarding of Jon Dubravac as senior deal leader and April 2026 addition of Tony Leonard as managing director of business development, the company said. Executive Editor, Wealth Management Diana Britton is the Executive Editor of Wealth Management, covering independent broker/dealers and RIAs from all angles. She's also the host of the Jesse H. Neal Award Winning Podcast, The Healthy Advisor, focused on advisor health and wellbeing. A native of Los Angeles, she now lives in Rocklin, Calif. Senior Reporter, Wealth Management Alex Ortolani is a New York-based senior reporter with Wealth Management with a focus on deals, moves and trends in the registered investment advisor space. In addition to financial and business reporting, he has worked in media relations and corporate communications for tech firms and Fortune 500 companies.

Crain's Grand Rapids Business
Jan 7th, 2025
CG Financial Services announces Scott Hiipakka as President and COO

CG Financial Services announces the hiring of Scott Hiipakka as President and Chief Operating Officer.

WilmingtonBiz
Jul 11th, 2022
Financial planning firm announces Wilmington office, managing advisor | WilmingtonBiz

Financial planning firm CG Financial Services opened a permanent office location in Wilmington and announced the hiring of Josiah Whitten as managing advisor.