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Nike

Designs and sells athletic shoes and apparel

Lead Footwear Product Line Manager - Local Creation GC

Product ManagementConfirmed live in the last 24 hours
Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree or an equivalent combination of education, experience, and training is required.
  • At least 8 years of relevant experience in footwear product management, merchandising, product creation, or a closely related field is required.
  • Strong understanding of footwear product creation, line planning, product lifecycle, and product storytelling is required.
  • Ability to capture consumer insights and translate them into compelling product solutions is required.
  • Strong product eye and knowledge of footwear trends, color, materials, innovation, and sport or lifestyle culture are required.
  • Experience leading cross-functional projects and influencing partners without direct authority is required.
  • Strong planning, communication, presentation, and decision-making skills, with attention to detail and deadlines, are required.

Responsibilities

  • Own seasonal product line plans for assigned Nike footwear franchises, consumer segments, or local opportunities.
  • Translate consumer, sport, style, color, material, and marketplace insights into product briefs and clear creation priorities.
  • Partner with Design and Product Development throughout the creation process to make timely product decisions and deliver compelling, locally relevant footwear.
  • Work with Merchandising, Planning, Brand, and Marketplace partners to ensure the line supports franchise strategy, consumer journeys, and business objectives.
  • Manage product information, pricing, lifecycle, cost and margin inputs, and creation milestones with accuracy and discipline.
  • Lead cross-functional working sessions and present product strategies, line plans, and decisions at key checkpoints.
  • Identify risks and opportunities early, recommend actions, and help improve ways of working across Local Creation.
  • Guide project teams or coach less-experienced product line managers as needed.

Desired Qualifications

  • Fluency in English and Chinese is strongly preferred.

About the Company

Nike

Designs and sells athletic shoes and apparel

Nike designs and sells athletic footwear, apparel, equipment, and accessories for sports and everyday use. The group includes the Nike and Jordan brands and its owned subsidiary Converse, with products ranging from running shoes and basketball footwear to training clothing and casual sneakers. Most finished products are made by independent contract manufacturers, while Nike develops materials, cushioning systems, and product designs. It earns revenue by selling to wholesale customers and through its own stores and digital channels, with additional licensing arrangements for its brands. Nike began in 1964 as Blue Ribbon Sports and is headquartered near Beaverton, Oregon.

Company size
10,001+
Company stage
IPO
Headquarters
Beaverton, OR
Founded
1964

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