Programmatic Media Group Manager
$144.5k - $216.7k
Expert
Bachelor's, Master's
Irving, TX, USA
HybridHybrid work in Irving, Texas.
Growth & MarketingPerformance & Paid Marketing
About the job
Requirements
- At least 10 years of experience in media, branding, and advertising, including managing teams.
- At least 10 years of progressive experience in programmatic media, with significant leadership or management responsibilities in a client-side, publisher-side, or agency-side role.
- Expert-level proficiency and extensive hands-on experience running campaigns in DV360.
- Expert-level proficiency and extensive hands-on experience with programmatic demand-side platforms, with a track record of improving performance through advanced optimization techniques.
- Success in managing, mentoring, and developing high-performing programmatic teams.
- Comprehensive expertise across the AdTech and MarTech ecosystems, including audience management tools, demand-side and supply-side platforms, bid management, ad serving, web analytics, and identity solutions, and their strategic application and integration.
- Ability to derive and communicate strategic insights from complex programmatic datasets to drive business outcomes.
- Experience working with legal, compliance, and procurement teams on technology contracting and approvals in a highly regulated environment.
- Bachelor's/university degree.
- Ability to assess risk, comply with applicable laws, rules, regulations, and policy, exercise sound ethical judgment, and escalate, manage, and report control issues transparently.
- Ability to lead complex initiatives in a fast-paced, dynamic environment.
Responsibilities
- Lead, mentor, and develop an in-house team of programmatic media analysts and coordinators; oversee day-to-day operations, foster continuous learning and high performance, and support team members' career growth.
- Define and lead the strategy for future platform capabilities, evaluating and implementing solutions for media activation, optimization, and measurement.
- Use hands-on expertise in programmatic buying platforms, including DV360, to guide campaign architecture, bidding strategies, and optimization.
- Lead strategic relationships with programmatic vendors and technology partners, including joint business plans, innovation, contract terms, vendor capability evaluation, and performance management.
- Direct the use of analytical insights to identify strategies using supply path optimization, attention data, sustainability metrics, and media quality indicators.
- Provide strategic oversight and guidance for agency programmatic strategies and operations, ensuring alignment with Citi's objectives and best practices.
- Establish and enforce governance frameworks for programmatic media, including risk and control processes, documentation, quality assurance, audits, billing forecasts, and reconciliations for programmatic spend.
- Drive AdTech contracting to achieve transparency, control, and preferred rates; work with legal and compliance teams to secure approvals for new and emerging technologies.
- Serve as a subject matter expert who explains programmatic technology and terminology to internal groups, advocates for the AdTech vision, and influences leadership across organizations.
- Assess risk in business decisions, safeguard the firm's reputation, clients, and assets, ensure compliance with laws, rules, regulations, and policy, exercise ethical judgment, and transparently escalate, manage, and report control issues.
- Supervise the activity of others and create accountability for maintaining required standards.
Desired Qualifications
- Experience with Amazon and Yahoo demand-side platforms.
- Experience building and scaling an in-house programmatic media team.
- Financial services experience.
- Master's degree.
About the company
Citi runs banking, investment and payment services for companies, governments and individuals around the world. Its global network connects institutions with local banking systems, while its US consumer business sells credit cards and deposit accounts. Corporate clients use Citi to manage cash, finance trade and raise capital, and investors use its trading, custody and wealth services to hold and manage assets. The bank earns interest on loans and fees from payments, securities transactions, financial advice and account services. Citi traces its banking roots to 1812; the Citigroup holding company was formed in 1998, and its headquarters are in New York City.
Company Size
10,001+
Company Stage
IPO
Headquarters
New York City, New York
Founded
1812
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Simplify's Take
What believers are saying
- Revenue is expanding: Citi reported $24.8 billion in the June 2026 quarter, up 14% year over year.
- US parents get protected time: eligible Citi employees receive 16 weeks of bonding leave at full base pay.
- Institutional deposits are sticky: Citi says around 80% of Services deposits come from clients with relationships exceeding 15 years.
What critics are saying
- Lending losses remain substantial: Citi's net credit losses reached $2.4 billion in the June 2026 quarter.
- Australian hybrid roles require office time: Citi sets a minimum of three office days weekly for designated hybrid positions.
- Job cuts carry a cost: Citi booked roughly $500 million in severance in the March 2026 quarter.
What makes Citi unique
- Corporate payments move at scale: Citi processes around $6 trillion daily through its Treasury and Trade business.
- Deposits move beyond banking hours: Citi Token Services transfers cash between participating Citi branches around the clock.
- Employees use a shared AI workspace: Citi's Stylus platform reaches over 180,000 people for research and multi-step workflows.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Insurance
- 401(k) Retirement Plan
- 401(k) Company Match
- Wellness Program
- Paid Vacation
- Paid Sick Leave
- Paid Holidays